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Table of Contents

This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................1


Chart: Highlights...........................................................................................................................1
1.1 Mission...........................................................................................................................................2
1.2 Keys to Success.........................................................................................................................2
1.3 Objectives....................................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................2
2.2 Start-up Summary....................................................................................................................3
Table: Start-up..............................................................................................................................3
Table: Start-up Funding.............................................................................................................4
Chart: Start-up..............................................................................................................................5
2.3 Company Locations and Facilities.......................................................................................5
3.0 Services.............................................................................................................................................5
3.1 Service Description...................................................................................................................5
4.0 Market Analysis Summary.........................................................................................................5
4.1 Market Segmentation..............................................................................................................6
Chart: Market Analysis (Pie).....................................................................................................6
Table: Market Analysis................................................................................................................6
4.2 Service Business Analysis......................................................................................................7
5.0 Strategy and Implementation Summary.............................................................................7
5.1 Sales Strategy............................................................................................................................7
Chart: Sales Monthly...................................................................................................................7
5.1.1 Sales Forecast....................................................................................................................8
Table: Sales Forecast..............................................................................................................8
Chart: Sales by Year................................................................................................................8
5.2 Competitive Edge......................................................................................................................9
6.0 Management Summary...............................................................................................................9
6.1 Personnel Plan............................................................................................................................9
Table: Personnel............................................................................................................................9
7.0 Financial Plan..................................................................................................................................9
7.1 Important Assumptions..........................................................................................................9
Table: General Assumptions.....................................................................................................9
7.2 Key Financial Indicators.......................................................................................................10
7.2 Key Financial Indicators.......................................................................................................10
Chart: Benchmarks....................................................................................................................10
7.3 Break-even Analysis...............................................................................................................11
Chart: Break-even Analysis....................................................................................................11
Table: Break-even Analysis....................................................................................................11
7.4 Projected Profit and Loss.....................................................................................................12
7.4 Projected Profit and Loss.....................................................................................................12
Table: Profit and Loss................................................................................................................12
7.5 Projected Cash Flow...............................................................................................................13
7.5 Projected Cash Flow...............................................................................................................13
Page
Table of Contents

Chart: Cash...................................................................................................................................13
Table: Cash Flow.........................................................................................................................14
7.6 Projected Balance Sheet......................................................................................................15
7.6 Projected Balance Sheet......................................................................................................15
Table: Balance Sheet.................................................................................................................15
7.7 Business Ratios........................................................................................................................15
7.7 Business Ratios........................................................................................................................15
Table: Ratios.................................................................................................................................16
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................3
Table: General Assumptions.............................................................................................................3
Table: Profit and Loss..........................................................................................................................4
Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................6
Table: Balance Sheet...........................................................................................................................6

Page
NW Architecture

1.0 Executive Summary

NW Architecture will be an architectural firm specializing in residential, commercial and


industrial architecture in domestic and international markets based out of the Bay Area near
San Francisco, California. The firm will provide architectural services using technologically
superior processes, providing greater value for clients and enhanced design and construction.

The target client is segmented into four categories; home owners, developers, government, and
contractors. NW Architecture's competitive edge will be the knowledge of digital-based design
resources. Superior customer service will also be a point of firm differentiation.

First year sales are expected to reach $102,000 and increase to $500,000 by the third year of
operation. We will be profitable within three years of starting.

The most significant challenges ahead include securing a suitable location, establishing the
initial client base, and ultimately positioning the firm to be able to have a presence in a larger,
global market.

This business plan outlines the objective, focus, and implementation of this start-up firm.

Chart: Highlights

Highlights

$500,000

$450,000

$400,000

$350,000
Sales
$300,000
Gross Margin
$250,000
Net Profit
$200,000

$150,000

$100,000

$50,000

$0
Year 1 Year 2 Year 3

Page 1
NW Architecture

1.1 Mission

NW Architecture offers a new type of digital interactive media for both the client and the
builder. This media will clearly show the client and the builder exactly what the design will look
like and the method of construction.

With this new form of media the client doesn't have to know anything about architectural
graphics or terminology (floor plans, sections, elevations & construction documents) to have a
clear understanding of what the end result will look like. This is possible through the use of
computer-rendered images and interactive video.

This media will be taken one step further by using it in the construction documents as well. The
builder will be provided with an interactive video rendering of the entire building containing
both visual photographic quality images and construction specs. Every last detail will be worked
out in three dimensions in such a way that anyone who knows how to use a computer will be
able to access and understand this new means of architectural presentation.

1.2 Keys to Success

1. Provide a service that is technologically superior to the competition's.


2. Utilizing a diverse staff of architects to provide a wide variety of product styles.
3. A large array of global connections.

1.3 Objectives

1. Sales of $500,000 in Year 3 and $700,000 by Year 4.


2. Market expansion of 20% per year via the Internet.
3. Creating new niche in market by Year 4 of three dimensional construction documents and
interactive digital presentation to clients.

2.0 Company Summary

NW Architecture will provide a service of architectural design via digital media to the limits of
technology. This approach will offer optimal efficiency to the firm and superior value, design
processes, and construction methods to the client.

2.1 Company Ownership

NW Architecture will be created as a California corporation based in the Bay Area near San
Francisco. It will be owned by its principal investor and operator, Nathan Sawyer.

Page 2
NW Architecture

2.2 Start-up Summary

NW Architecture's start-up costs total $36,540. The most significant purchases needed are a
blueprint machine, plotter, and drafting supplies. Nineteen thousand dollars is needed in cash
to sustain the business for the first year to cover rent and wages until a profit is made.

Table: Start-up

Start-up

Requirements

Start-up Expenses
Legal $1,000
Stationery etc. $3,000
Brochures $1,000
Consultants $2,000
Insurance $500
Rent $1,040
Expensed Equipment $9,000
Total Start-up Expenses $17,540

Start-up Assets
Cash Required $19,000
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $19,000

Total Requirements $36,540

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NW Architecture

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund $17,540
Start-up Assets to Fund $19,000
Total Funding Required $36,540

Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $19,000
Additional Cash Raised $0
Cash Balance on Starting Date $19,000
Total Assets $19,000

Liabilities and Capital

Liabilities
Current Borrowing $17,540
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $17,540

Capital

Planned Investment
Investor 1 $19,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $19,000

Loss at Start-up (Start-up Expenses) ($17,540)


Total Capital $1,460

Total Capital and Liabilities $19,000

Total Funding $36,540

Page 4
NW Architecture

Chart: Start-up

Start-up

$20,000

$18,000

$16,000

$14,000

$12,000

$10,000

$8,000

$6,000

$4,000

$2,000

$0
Expenses Assets Investment Loans

2.3 Company Locations and Facilities

The interim office of NW Architecture will be located in Walnut Creek, California until dedicated
office space is secured.

3.0 Services

NW Architecture will provide many levels of service to cater to large and small corporations,
along with making it affordable for middle and upper socioeconomic classes.

3.1 Service Description

In order for NW Architecture to provide this new innovative service of digital media, the
company will use high speed computers running programs such as AutoCad and Form-Z. To
keep up with changes in technology, NW Architecture will investigate all up and coming
software related to digital 3-D design to stay at the forefront of the market.  Again, this is a key
strategic component to differentiate the firm and to optimize productivity and efficiency.

4.0 Market Analysis Summary

NW Architecture will provide it's service to home owners who are looking to remodel, as well
as developers, contractors and government agencies in the domestic and international markets.
Although we are going to cater to a relatively broad scope of customers, the company will
decide what the target market is based on sales and trends experienced in the initial months of
operation.

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NW Architecture

4.1 Market Segmentation

Potential clients for NW Architecture's market is broken down into four categories: home
owners, developers, government, and contractors. Home owners are the largest group based
on shear population and this will be emphasized in all of the firm's marketing and promotional
efforts. Targeting the remaining three groups will be dependant upon establishing meaningful
relationships, and responding and qualifying for request for proposals.

Chart: Market Analysis (Pie)

Market Analysis (Pie)

Home Owners/Remodels

Developers

Government

Contractors

Table: Market Analysis

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Home Owners/Remodels 15% 200,000 230,000 264,500 304,175 349,801 15.00%
Developers 30% 5,000 6,500 8,450 10,985 14,281 30.00%
Government 1% 30,000 30,300 30,603 30,909 31,218 1.00%
Contractors 40% 5,000 7,000 9,800 13,720 19,208 40.00%
Total 14.64% 240,000 273,800 313,353 359,789 414,508 14.64%

Page 6
NW Architecture

4.2 Service Business Analysis

The architecture business across the country is primarily made up of small- to mid-sized firms
specializing in a particular architectural type. But there are also a few large firms that have
almost dominated the design of large commercial and industrial facilities.  NW Architecture's
main competitors will be the larger firms.  The reason for this is that the larger firms have more
capital to work with, which enables them to keep up with technological changes much quicker

11 12
than a small firm.

10 Month
5.0 Strategy and Implementation Summary

9 Month
8 Month
In the first year of business, NW Architecture will focus on the bay area in California. As the

7 Month
firm grows, sales will expand throughout California and across the country, eventually
spreading worldwide.

6 Month
5 Month
5.1 Sales Strategy

4 Month
"Sales" in this business is a direct result of exceptional client service. It is based on the
3 Month
firm's image and the referrals that result. The more clients this company pleases, the more
2 Month

referrals are given. We will work to provide a positive experience in all cases so our clients will
refer and return to us for future work as well.
1 Month
MonthMonth

Chart: Sales Monthly

Sales Monthly
$16,000

$14,000

$12,000
Design
$10,000
Production
$8,000
Construction Documents
$6,000

$4,000

$2,000

$0

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NW Architecture

5.1.1 Sales Forecast

Sales are broken down into three categories: design, production, and construction. These three
categories put together make up one architecture project. The totals for each project are based
on a 10% cut from the total construction costs of each job. The following table and chart
provides an overview of our forecast sales.  Actual sales could vary depending on the project
size and budget.

Table: Sales Forecast

Sales Forecast
Year 1 Year 2 Year 3
Sales
Design $42,000 $90,000 $250,000
Production $26,000 $50,000 $85,000
Construction Documents $34,000 $70,000 $165,000
Total Sales $102,000 $210,000 $500,000

Direct Cost of Sales Year 1 Year 2 Year 3


Design $500 $500 $1,000
Production $250 $250 $500
Construction Documents $500 $500 $1,000
Subtotal Direct Cost of Sales $1,250 $1,250 $2,500

Chart: Sales by Year

Sales by Year

$500,000

$450,000

$400,000

$350,000 Design
$300,000 Production
$250,000
Construction Documents
$200,000

$150,000

$100,000

$50,000

$0
Year 1 Year 2 Year 3

Page 8
NW Architecture

5.2 Competitive Edge

This company will have a competitive edge over both the larger and smaller firms because it
will be composed of the new generation of architects which are fluent in the digital world. Many
firms today employ an older generation of architects which find the computer a mystery, and
those that do use the computer only have the ability to design in 2-D.

6.0 Management Summary

This company will start with one AutoCAD/Form-Z architect and the founder. In August of 2007,
a clerical position will be added. By 2010, Other CAD/Form-Z architects will be hired to
compensate the increased work load.

6.1 Personnel Plan

The following table summarizes our personnel expenditures for the first three years of
operation.

Table: Personnel

Personnel Plan
Year 1 Year 2 Year 3
Nathan Sawyer $18,000 $35,000 $50,000
Clerical $12,000 $25,200 $26,000
CAD/Form-Z Designers $40,000 $60,000 $210,000
Total People 4 5 7

Total Payroll $70,000 $120,200 $286,000

7.0 Financial Plan

NW Architecture will increase growth and technology with cash flow as it increases through the
years. Further money will be set aside to pay for further consulting as needed.

7.1 Important Assumptions

The annual assumptions made in the following table are based on a stable economy. We will
adjust these assumptions as changes occur in the now tumultuous ecomony the Bay Area is
experiencing.

Table: General Assumptions

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0

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NW Architecture

7.2 Key Financial Indicators

The following benchmark chart indicates our key financial indicators for the first three years.

Chart: Benchmarks

Benchmarks

5.0

4.0

Year 1
3.0
Year 2

Year 3
2.0

1.0

0.0
Sales Operating Expenses Inventory Turnover
Gross Margin% Collection Days

Page 10
NW Architecture

7.3 Break-even Analysis

The following chart and table summarize our break-even analysis.

Chart: Break-even Analysis

Break-even Analysis

$2,000

$0

($2,000)

($4,000)

($6,000)

($8,000)
$0 $2,000 $4,000 $6,000 $8,000 $10,000
$1,000 $3,000 $5,000 $7,000 $9,000 $11,000

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even $8,348

Assumptions:
Average Percent Variable Cost 1%
Estimated Monthly Fixed Cost $8,246

Page 11
NW Architecture

7.4 Projected Profit and Loss

Net profit is virtually nonexistent for the first two years of operation, with respectable increases
after that time. Our projected profit and loss is shown on the following table, with sales starting
at $102,000 for the first year and climbing to $500,000 the third year.

Table: Profit and Loss

Pro Forma Profit and Loss


Year 1 Year 2 Year 3
Sales $102,000 $210,000 $500,000
Direct Cost of Sales $1,250 $1,250 $2,500
Other $0 $0 $0
Total Cost of Sales $1,250 $1,250 $2,500

Gross Margin $100,750 $208,750 $497,500


Gross Margin % 98.77% 99.40% 99.50%

Expenses
Payroll $70,000 $120,200 $286,000
Sales and Marketing and Other Expenses $8,200 $12,800 $34,500
Depreciation $0 $0 $0
Leased Equipment $1,440 $1,680 $1,920
Utilities $480 $620 $650
Insurance $1,800 $2,800 $3,500
Rent $17,030 $23,400 $23,400
Payroll Taxes $0 $0 $0
Other $0 $0 $0

Total Operating Expenses $98,950 $161,500 $349,970

Profit Before Interest and Taxes $1,800 $47,250 $147,530


EBITDA $1,800 $47,250 $147,530
Interest Expense $1,517 $1,097 $659
Taxes Incurred $374 $11,538 $37,330

Net Profit ($90) $34,615 $109,541


Net Profit/Sales -0.09% 16.48% 21.91%

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NW Architecture

7.5 Projected Cash Flow

Cash flow is vital to the well being of this company because of the duration of payment. The
following chart and table below show cash flow projections.

Chart: Cash

Cash

$21,000

$18,000

$15,000

$12,000
Net Cash Flow
$9,000
Cash Balance
$6,000

$3,000

$0

($3,000)

($6,000)
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Month 2 Month 4 Month 6 Month 8 Month 10 Month 12

Page 13
NW Architecture

Table: Cash Flow

Pro Forma Cash Flow


Year 1 Year 2 Year 3
Cash Received

Cash from Operations


Cash Sales $0 $0 $0
Cash from Receivables $88,100 $195,282 $460,480
Subtotal Cash from Operations $88,100 $195,282 $460,480

Additional Cash Received


Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $6,000 $0 $0
Subtotal Cash Received $94,100 $195,282 $460,480

Expenditures Year 1 Year 2 Year 3

Expenditures from Operations


Cash Spending $70,000 $120,200 $286,000
Bill Payments $29,684 $53,775 $102,379
Subtotal Spent on Operations $99,684 $173,975 $388,379

Additional Cash Spent


Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $4,380 $4,380 $4,380
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $104,064 $178,355 $392,759

Net Cash Flow ($9,964) $16,928 $67,721


Cash Balance $9,036 $25,963 $93,684

Page 14
NW Architecture

7.6 Projected Balance Sheet

The following table shows our projected Balance Sheet and net worth over the next three years.

Table: Balance Sheet

Pro Forma Balance Sheet


Year 1 Year 2 Year 3
Assets

Current Assets
Cash $9,036 $25,963 $93,684
Accounts Receivable $13,900 $28,618 $68,137
Inventory $750 $717 $2,867
Other Current Assets $0 $0 $0
Total Current Assets $23,686 $55,297 $164,688

Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $23,686 $55,297 $164,688

Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities
Accounts Payable $3,156 $4,533 $8,762
Current Borrowing $13,160 $8,780 $4,400
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $16,316 $13,313 $13,162

Long-term Liabilities $0 $0 $0
Total Liabilities $16,316 $13,313 $13,162

Paid-in Capital $25,000 $25,000 $25,000


Retained Earnings ($17,540) ($17,630) $16,984
Earnings ($90) $34,615 $109,541
Total Capital $7,370 $41,984 $151,526
Total Liabilities and Capital $23,686 $55,297 $164,688

Net Worth $7,370 $41,984 $151,526

7.7 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7383, Independent Artists (including Architects),
are shown for comparison.

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NW Architecture

Table: Ratios

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 105.88% 138.10% 11.74%

Percent of Total Assets


Accounts Receivable 58.69% 51.75% 41.37% 26.18%
Inventory 3.17% 1.30% 1.74% 3.42%
Other Current Assets 0.00% 0.00% 0.00% 50.14%
Total Current Assets 100.00% 100.00% 100.00% 79.74%
Long-term Assets 0.00% 0.00% 0.00% 20.26%
Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 68.89% 24.08% 7.99% 35.02%


Long-term Liabilities 0.00% 0.00% 0.00% 21.48%
Total Liabilities 68.89% 24.08% 7.99% 56.50%
Net Worth 31.11% 75.92% 92.01% 43.50%

Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 98.77% 99.40% 99.50% 100.00%
Selling, General & Administrative Expenses 101.81% 95.72% 79.60% 75.67%
Advertising Expenses 0.00% 0.95% 4.00% 2.64%
Profit Before Interest and Taxes 1.76% 22.50% 29.51% 1.56%

Main Ratios
Current 1.45 4.15 12.51 1.67
Quick 1.41 4.10 12.29 1.32
Total Debt to Total Assets 68.89% 24.08% 7.99% 62.06%
Pre-tax Return on Net Worth 3.84% 109.93% 96.93% 4.93%
Pre-tax Return on Assets 1.20% 83.46% 89.18% 12.99%

Additional Ratios Year 1 Year 2 Year 3


Net Profit Margin -0.09% 16.48% 21.91% n.a
Return on Equity -1.23% 82.45% 72.29% n.a

Activity Ratios
Accounts Receivable Turnover 7.34 7.34 7.34 n.a
Collection Days 57 37 35 n.a
Inventory Turnover 1.74 1.70 1.40 n.a
Accounts Payable Turnover 10.41 12.17 12.17 n.a
Payment Days 27 25 23 n.a
Total Asset Turnover 4.31 3.80 3.04 n.a

Debt Ratios
Debt to Net Worth 2.21 0.32 0.09 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a

Liquidity Ratios
Net Working Capital $7,370 $41,984 $151,526 n.a
Interest Coverage 1.19 43.07 223.87 n.a

Additional Ratios
Assets to Sales 0.23 0.26 0.33 n.a
Current Debt/Total Assets 69% 24% 8% n.a
Acid Test 0.55 1.95 7.12 n.a
Sales/Net Worth 13.84 5.00 3.30 n.a
Dividend Payout 0.00 0.00 0.00 n.a

Page 16
Appendix

Table: Sales Forecast

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Design 0% $8,000 $0 $5,000 $0 $10,000 $5,000 $0 $14,000 $0 $0 $0 $0
Production 0% $0 $5,000 $0 $2,000 $0 $0 $7,000 $2,000 $0 $10,000 $0 $0
Construction Documents 0% $0 $0 $7,000 $0 $4,000 $0 $0 $0 $9,000 $0 $3,000 $11,000
Total Sales $8,000 $5,000 $12,000 $2,000 $14,000 $5,000 $7,000 $16,000 $9,000 $10,000 $3,000 $11,000

Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Design $100 $0 $100 $0 $100 $100 $0 $100 $0 $0 $0 $0
Production $0 $50 $0 $50 $0 $0 $50 $50 $0 $50 $0 $0
Construction Documents $0 $0 $100 $0 $100 $0 $0 $0 $100 $0 $100 $100
Subtotal Direct Cost of Sales $100 $50 $200 $50 $200 $100 $50 $150 $100 $50 $100 $100

Page 1
Appendix

Table: Personnel

Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Nathan Sawyer 0% $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Clerical 0% $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
CAD/Form-Z Designers 0% $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $5,000 $5,000 $5,000 $5,000 $5,000
Total People 1 2 2 2 2 2 3 4 4 4 4 4

Total Payroll $0 $2,500 $2,500 $4,500 $4,500 $4,500 $6,500 $9,000 $9,000 $9,000 $9,000 $9,000

Page 2
Appendix

Table: General Assumptions

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Page 3
Appendix

Table: Profit and Loss

Pro Forma Profit and Loss


Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $8,000 $5,000 $12,000 $2,000 $14,000 $5,000 $7,000 $16,000 $9,000 $10,000 $3,000 $11,000
Direct Cost of Sales $100 $50 $200 $50 $200 $100 $50 $150 $100 $50 $100 $100
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $100 $50 $200 $50 $200 $100 $50 $150 $100 $50 $100 $100

Gross Margin $7,900 $4,950 $11,800 $1,950 $13,800 $4,900 $6,950 $15,850 $8,900 $9,950 $2,900 $10,900
Gross Margin % 98.75% 99.00% 98.33% 97.50% 98.57% 98.00% 99.29% 99.06% 98.89% 99.50% 96.67% 99.09%

Expenses
Payroll $0 $2,500 $2,500 $4,500 $4,500 $4,500 $6,500 $9,000 $9,000 $9,000 $9,000 $9,000
Sales and Marketing and Other $350 $350 $1,350 $350 $350 $1,350 $350 $350 $1,350 $350 $350 $1,350
Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120
Utilities $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40
Insurance $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Rent $1,040 $1,040 $1,040 $1,040 $1,040 $1,040 $1,040 $1,950 $1,950 $1,950 $1,950 $1,950
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Operating Expenses $1,700 $4,200 $5,200 $6,200 $6,200 $7,200 $8,200 $11,610 $12,610 $11,610 $11,610 $12,610

Profit Before Interest and Taxes $6,200 $750 $6,600 ($4,250) $7,600 ($2,300) ($1,250) $4,240 ($3,710) ($1,660) ($8,710) ($1,710)
EBITDA $6,200 $750 $6,600 ($4,250) $7,600 ($2,300) ($1,250) $4,240 ($3,710) ($1,660) ($8,710) ($1,710)
Interest Expense $143 $140 $137 $134 $131 $128 $125 $122 $119 $116 $113 $110
Taxes Incurred $1,817 $152 $1,616 ($1,096) $1,867 ($607) ($344) $1,030 ($957) ($444) ($2,206) ($455)

Net Profit $4,240 $457 $4,847 ($3,288) $5,602 ($1,821) ($1,031) $3,089 ($2,872) ($1,332) ($6,617) ($1,365)
Net Profit/Sales 53.00% 9.15% 40.39% -164.40% 40.01% -36.42% -14.73% 19.30% -31.91% -13.32% -220.57% -12.41%

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Table: Cash Flow

Pro Forma Cash Flow


Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received

Cash from Operations


Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $267 $7,900 $5,233 $11,667 $2,400 $13,700 $5,067 $7,300 $15,767 $9,033 $9,767
Subtotal Cash from Operations $0 $267 $7,900 $5,233 $11,667 $2,400 $13,700 $5,067 $7,300 $15,767 $9,033 $9,767

Additional Cash Received


Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $6,000 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $267 $7,900 $11,233 $11,667 $2,400 $13,700 $5,067 $7,300 $15,767 $9,033 $9,767

Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Expenditures from Operations


Cash Spending $0 $2,500 $2,500 $4,500 $4,500 $4,500 $6,500 $9,000 $9,000 $9,000 $9,000 $9,000
Bill Payments $155 $4,571 $2,075 $4,329 $837 $3,649 $2,196 $1,590 $4,695 $2,755 $2,223 $609
Subtotal Spent on Operations $155 $7,071 $4,575 $8,829 $5,337 $8,149 $8,696 $10,590 $13,695 $11,755 $11,223 $9,609

Additional Cash Spent


Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $365 $365 $365 $365 $365 $365 $365 $365 $365 $365 $365 $365
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $520 $7,436 $4,940 $9,194 $5,702 $8,514 $9,061 $10,955 $14,060 $12,120 $11,588 $9,974

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Appendix
Net Cash Flow ($520) ($7,170) $2,960 $2,039 $5,965 ($6,114) $4,639 ($5,889) ($6,760) $3,646 ($2,555) ($207)
Cash Balance $18,480 $11,310 $14,270 $16,310 $22,275 $16,161 $20,800 $14,911 $8,151 $11,797 $9,242 $9,036

Table: Balance Sheet

Pro Forma Balance Sheet


Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances

Current Assets
Cash $19,000 $18,480 $11,310 $14,270 $16,310 $22,275 $16,161 $20,800 $14,911 $8,151 $11,797 $9,242 $9,036
Accounts Receivable $0 $8,000 $12,733 $16,833 $13,600 $15,933 $18,533 $11,833 $22,767 $24,467 $18,700 $12,667 $13,900
Inventory $0 $900 $850 $650 $600 $400 $300 $250 $1,100 $1,000 $950 $850 $750
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $19,000 $27,380 $24,893 $31,754 $30,510 $38,608 $34,994 $32,883 $38,777 $33,617 $31,447 $22,759 $23,686

Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $19,000 $27,380 $24,893 $31,754 $30,510 $38,608 $34,994 $32,883 $38,777 $33,617 $31,447 $22,759 $23,686

Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Current Liabilities
Accounts Payable $0 $4,505 $1,926 $4,304 $713 $3,575 $2,147 $1,432 $4,603 $2,679 $2,206 $500 $3,156
Current Borrowing $17,540 $17,175 $16,810 $16,445 $16,080 $15,715 $15,350 $14,985 $14,620 $14,255 $13,890 $13,525 $13,160
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $17,540 $21,680 $18,736 $20,749 $16,793 $19,290 $17,497 $16,417 $19,223 $16,934 $16,096 $14,025 $16,316

Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $17,540 $21,680 $18,736 $20,749 $16,793 $19,290 $17,497 $16,417 $19,223 $16,934 $16,096 $14,025 $16,316

Paid-in Capital $19,000 $19,000 $19,000 $19,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Retained Earnings ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540) ($17,540)
Earnings $0 $4,240 $4,697 $9,544 $6,256 $11,858 $10,037 $9,006 $12,095 $9,223 $7,891 $1,274 ($90)
Total Capital $1,460 $5,700 $6,157 $11,004 $13,716 $19,318 $17,497 $16,466 $19,555 $16,683 $15,351 $8,734 $7,370
Total Liabilities and Capital $19,000 $27,380 $24,893 $31,754 $30,510 $38,608 $34,994 $32,883 $38,777 $33,617 $31,447 $22,759 $23,686

Net Worth $1,460 $5,700 $6,157 $11,004 $13,716 $19,318 $17,497 $16,466 $19,555 $16,683 $15,351 $8,734 $7,370

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Appendix

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