Comparison Between Various Broking Companies &sharekhan LTD

Comparison Between Various Broking Companies &Sharekhan Ltd.
Submitted in partial fulfilment of the requirements for the award of the degree of
Bachelor of Business Administration (BBA)

To
Guru Gobind Singh Indraprastha University, Delhi
Guide:
Submitted by:
Miss ManishaKaushalArora Harish Rathee
(Assistant Professor) (42419101717)
Gitarattan International Business School
New Delhi-110085
Batch 2017-20
This PDF is created at https://www.pdfonline.com/convert-pdf/

Certificate
I Mr Harish Rathee , Enrolment No.42419101717 certify that the Project Report
entitled “Comparison Between Various Broking Companies &Sharekhan Ltd.” is done by
me and it is an authenticwork carried out by me at GITARATTAN INTERNATIONAL
BUSINESS SCHOOL (ROHINI).The matter embodied in this Report has not been
submitted earlier for the award of any degree or diploma to the best of my knowledge and
belief.
Signature of the Student
Date:
Certified that the Project Report entitled “Comparison Between Various Broking
Companies &Sharekhan Ltd.” done by Mr Harish Rathee , Enrolment No.42419101717 , is
completed undermy guidance.
Signature of the Guide
Date:

Miss ManishaKaushalArora
(Assistant Professor)
Gitarattan International Business School
Delhi-110085
Countersigned
Director/Project Co
ii

ACKNOWLEDGEMENT
I feel pleasure in taking this opportunity to express my sincere regards to my supervisor, Miss
MANISHA K ARORA , Assistant professor, Gitarattan International Business School, New
Delhi. Without her guidance, valuable suggestions, constructive criticisms and
encouragement throughout the course of the project, the present shape of the work would not
have been possible. During the planning of this work the most difficult stage was the data
collection ,Without her help, data collection was impossible for the study.
Harish Rathee
Enrolment No . - 42419101717

Content

Topic Page No
1 Certificate (s) 2
2 Acknowledgements 3
3 Executive summary 4
4 Chapter-1: Introduction 6
5 Chapter-2: Literature Review 25
6 Chapter-3: Data Presentation and Analysis 33
7 Chapter-4: Summary and Conclusion 41

8 Chapter-5: References and Recommendations 44
9 Glossary 47

EXECUTIVE SUMMARY
The research consisted of detailed analysis of the Comparison Between Various Broking
Companies &Sharekhan Ltd. . The sample size taken was 50 for the concerned study.
Primary data was used for the study with convenience sampling technique further the
study included the objectives of the study, scope of the study, research design, research
methodology frame work sampling statistics, reliability statistics, data sources and with
the hypothesis formulation.
Various literature review of work already done was included to study regarding the
various services provided by the different companies & charges taken by them. The
project later included the data presentation and analysis part where the data had been
presented in the form of various demographics that were identified from the respondents.
The demographic presentation drawn by depicting them into the form of bar graphs and
then also drawn the interpretations for the same. The data analysis part included the
hypothesis testing and results of the test also described in this part.
The study further included the methodology part where the data was collected from the
primary sources for valid and reliable result. Regression and correlation were used to
generate the equation to describe the statistical relation between one or more predator

variables and the response variable and their impact. The objective of the study was to
Impact of demonetization on Indian economy.
Findings the study then focused on the limitations of the research study undertaken and
then identified the suggestions and scope for the further study. The study further
highlighted that after conducting a proper research in the title being undertaken what are
the relative drawings that were drawn and then despite of conduction a research project
with proper research technology and techniques and tools, what were the limitations in
the study and lastly what was the scope if further studies are to be conducted in the same
research project by others. Project study further focused on the suggestions that were
given on the part of research.

Chapter - 1
Comparison Between Various Broking Companies &SharekhanLtd.
Organization: Stock market
Stock market has a crucial part of country’s economy.This topic includes practical
experience of selling company product that followed by studying the consumer t
preference or interest towards the share market .This is a market , which is uncertain
sometime it gives huge profits and vice versa.
Functional area: Finance
Objectives:
To study of consumer preference towards investment in stock market.
Scope: This study is conducted to know the profitability & return of the company
position of the concern should be maintained. By analysis past and present performance
and future decision can be taken. Such decision is used by investors to invest money in
the share of company this performance of the concern which result is achieving the gain
of investors.
Methodology:
Analytical research technique was adopted in this project. The researcher used analytical
type of research to analyze the past data based on which certain future decision can be
made.The analytical research is taken to my study
6.

Tools
Exploratory factors analysis is used the factors affection customer’s perception. The
relationship between the variable is identified by using the correlation and regression
model.

INTRODUCTION
The topic is the study of consumer preference towards investment in stock market.
DEMAT A/C is a pool of various scripts and securities, where as online trading a/c is a
tool of purchasing and selling of share or scripts online. These scripts are then transferred
to depository account after three days.
This topic includes the practical experience of selling company product that is followed
by studying the consumer preference or interest towards the share market. This is a
market, which is uncertain sometime it gives the opportunity of the huge profit and vice
versa. It depends up on the investment customer made. This is better option to have better
return on the investment then investing in banks, mutual funds or bonds etc. but the risk
is high in this case.
This product offer the customer tow type of investment option INTRADAY and
DELEVERY both of them has their own benefits and limitation but a better way to have
more return on investment. Intraday means investing in share market for a day i.e.
purchasing and selling of the share in one day. Delivery is purchasing share and selling it
next day. The charges that company charged in terms of Brokerage are different in the
both of the cases.

OBJECTIVE OF STUDY
∑ To get an insight knowledge of the financial product like.
∑ To know the perception of the consumer about Share Market.
∑ To know about brand awareness of Sharekhan and customer’s preference about
Sharekhan.
∑ To analyze market share of Sharekhan as compared to the giants like ICICI Direct
and to know the standing of the company in the market.
Special objective:-
∑ To Creating customer
∑ To Marketing of the product
∑ To Creating the relationship with the customer to have their sources
∑ To Motivating customer for trading.

Research methodology
RESEARCH DESIGN
Research design is that activity through which any researcher can choose his structure of
research any he can collect valuable and correct data through the market from various
sources of data
Types of research design are:-
∑ NON-PROBABILITY
∑ EXPLORATORY & DISCRIPTIVE EXPERIMENTAL RESEARCH
The research is primarily both exploratory as well as descriptive in nature. The sources of
information are both primary & secondary.
A well-structured questionnaire was prepared and personal interviews were conducted to
collect the customer’s perception and buying behavior, through this questionnaire.
SAMPLING METHODOLOGY
Sampling Technique:

Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot
study was done in order to know the accuracy of the Questionnaire. The final
Questionnaire was arrived only after certain important changes were done. Thus my
sampling came out to be judgmental and continent
Sampling Unit:-
The respondents who were asked to fill out questionnaires are the sampling units. These
comprise of employees of MNCs, Govt. Employees, and Self Employed etc.
Sample size: -
Thus sample size of 100 respondents is taken. Because the population is too large so it is
difficult to survey.
SOURCES OF DATA
Primary data: -
For the survey a sample of 100 people were considered. All 100 are personally visited.
Secondary data: -
Secondary data consist of information that already exists somewhere, having been
collected for another purpose. For this report secondary data is collected from website of
different operators, different magazines, newspapers and libraries.
11

LIMITATIONS
The following are the limitation of this research study.
∑ The sample size of 100 might not represent the perception of whole population,
as the sample size is too small for total population of Delhi city.
∑ The opinion expressed by the respondents may be biased.
∑ The attitude of the research might be biased.
Another limitation is that there is lack of time. If more time is given then studies will be
more effective.
COMPANY PROFILE
About Sharekhan Retail Broking:-
Sharekhan is India’s leading online retail broking house. Launched on February 8, 2000
as an online trading portal, Sharekhan has today a pan-India presence with over 1,529
outlets serving 1400,000 customers across 450 cities. It also has international presence

through its branches in the UAE and Oman. Sharekhan offers services like portfolio
management, trade execution in equities, futures & options, commodities, and
distribution of mutual funds, insurance and structured products. These services are
backed by quality investment advice from an experienced research team which offers
investment and trading ideas based on fundamental and technical research respectively,
market related news, statistical information on equities, commodities, mutual funds, IPOs
and much more. Sharekhan is a member of the Bombay Stock Exchange, the National
Stock Exchange and the country’s two leading commodity exchanges, the NCDEX and
MCX. Sharekhan is also registered as a depository participant with National Securities
Depository and Central Depository Services. Sharekhan has set category leadership
through pioneering initiatives like Trade Tiger, an Internet-based executable application
that emulates a broker terminal besides providing information and tools relevant to day
traders. Its second initiative, First Step, is targeted at empowering the first-time investors.
Sharekhan has also set its global footprint through the “India First” initiative, a series of
seminars conducted by Sharekhan to help the non-resident Indians participate and benefit
from the huge investment opportunities in India
Sharekhan is actually a brand name from ‘SSKI Securities’. ‘SSKI Group’ was running
successfully since 1922 in the country. ‘SSKI Group’ has over 88 years experience in
stock broking business. The firm’s online trading and investment site-
www.sharekhan.comwas
13

Launched on Feb 08, 2000.Sharekhan has more than 14 lacs customers. While online
trading currently account for just over 8% of the daily trading in stocks in India. While
online trading currently account for just over 8% of the daily trading in stocks in India.
Sharekhan alone account for 32% of the volumes traded online. On April 17, 2002
Sharekhan launched Speed Trade a net-based executable application. On October 01,
2007 Sharekhan again launched his another integrated software based product Trade
Tiger. Sharekhan’s ground network includes over 1005 centers in 450 cities in India. 110
are fully-owned branches. Previously the Morakiya family holed a majority stake in the
company but now CITI VENTURE GROUP has taken a majority stake in the company.
Comparisons:
Sharekhanvs ICICI Direct – Compare Brokerage Charges, Demat Account & more
Here is a detailed comparison of Sharekhanvs ICICI Direct. Sharekhan is one of the
largest full service non-banking broker while ICICI Direct is the largest Full Service
Banking Broker with more than 3 million client base. This comparison between both the
broking houseSharekhan& ICICI Direct is a head to head affair.
14

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE,
NSE. It has 154 branches across India. Incorporated in 2000, Sharekhan is a Full Service
Broker. It offers trading at BSE, NSE, MCX. It has 2800 branches across India.
ICICI Direct Sharekhan
Type of Broker Full Service Broker Full Service Broker
Supported Exchanges BSE, NSE BSE,NSE,MCX
Account Type 3-in-1 Account(1-Secure Classic Account
Plan)
Year of Incorporation 2000 2000
Number of Branches 154 2800
ICICI Direct VsSharekhan Charges & AMC
ICICI Direct trading account opening charges is ₹975 while Sharekhan account opening
changes is ₹0 (Free). ICICI Direct Demat Account AMC Charges is ₹700 and
SharekhanDemat Account AMC Charges is ₹400 (Free for 1st year).
ICICI DIRECT Sharekhan

Trading Account Opening 975 0(Free)
Charges
Trading Account AMC 0 0
Charges
Demat Account Opening 0 0
Charges
Demat Account AMC 700 400(Free for 1st year)
Charges
ICICI Direct VsSharekhan Brokerage Charges & Plans
ICICI Direct VsSharekhan Brokerage
ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas
Sharekhan brokerage charges for equity is 0.50% and intraday is 0.10%.
ICICI Direct Sharekhan
Account Type 3-in-1 Account(l-Secure Classic Account
Plan)
Fixed Charges
Equity Delivery Brokerage 0.55% 0.50%
Equity Intraday Brokerage 0.275% 0.10%
Equity Options Brokerage Rs 95 to 35 per lot Rs 50 per lot

Currency Futures Trading 0.050% to 0.030% 0.10%
Brokerage
Currency Options Trading Rs 25 to 10 per lot Rs 30 per lot
Brokerage
Commodity Futures NA 0.03%
Trading Brokerage
Commodity Options NA 0.03%
Trading Brokerage
Special Offers Special Offer: Get ICICI Special Offer: Get Free
Direct 3-in-1 account, an Trading + Demat Account
integrated trading + demat + (₹1150 waived on account
bank account for one-click opening) for limited time.
investment in stock market
and mutual funds.
Different competitors
The major players in online trading
Sharekhan
5paisa.com
KotakStreet.com
IndiaBulls.com

ICICIDirect.com
HDFCsec.com
5paisa.com
Indianfoline was founded in 1995 and was positioned as a research firm in 2000 e-
broking was started under the brand name of 5paisa.com. Apart from offering online
trading in stock market the company offers mutual funds online.
It also acts as a distributor of various financial services i.e GOI securities , Company
Fixed Deposits, Insurance .
Limited ground network, present in 20 cities
Online Account Types
Investor Terminal : Investors / Students
Trader Terminal : Day / HNI’s
Pricing For Retail Clients
Investor Terminal
18

Account Opening :Rs 500
Demat 1stYr :Rs 250
IntialMargin :Rs 2500(Compulsory)
Min Margin Retainable :Rs 1000
Brokerage :
Trading 0.10% each side + ST
Delivery 0.50% each side + ST
PRICING FOR HNI CLIENTS
Trade Terminal
Demat 1stYr :Rs 250
Initial Margin Retainable :Rs 1000
Brokerage :
Trading 0.10% each side + ST
Delivery 0.50% each side +ST
( Negotiable to 0.05% each side & 0.25% )
19

Account Access Charges
Monthly Rs800 , adjustable against Brokerage
Yearly Rs8000 , adjustable against Brokerage
Kotakstreet
Kotakstreet is the retail aim of Kotaksecurities .Kotak Securities limited is a joint venture
between Kotak Mahindra Bank and Goldman Sachs
Online Account Types
Twin Advantages / Green Channel : 2 DP’s Limited against shares
Free Way : Flat Rs 999 Cover Charges p.m, 0.03% per transaction
High Trader : 6 Times Exposure Cash & Derivatives , Auto sq off 2:55
Cash Expressway : Spot payment , additional 0.5% charges
For Kotak Fast Lane / KeatLite / Keat Desktop are trading interfaces.
Keat Desktop with advanced tools comes at a charge of Rs 500 p.m ,
Non refundable
Pricing Of Kotak

Demat :Rs 22.5 p.m
Initial Margin :Rs 5000 ( Compulsory )
Min Margin Retainable :Rs 1000
Brokerage Slab wise : Higher the volume , lower the brokerage . Even older customer (
on 0.25% & 0.40% ) have been moved to the slab wise structure wef 1/4/2004
Indiabulls
Indiabulls is a retail financial services company present in 70 locations covering 62 cities
. It offers a full range of financial services and Products ranging from Equities to
Insurance. 450 + Relationship Managers who act as personal financial advisors
Signature Account : Plain Vanila Account with focus on Equity Analysis.
The equity analysis is a paid service even for A/c holders
Power Indiabulls : Account with sophisticated trading tools , low commissions and
priority access to R.M
Pricing of IB Accounts
Signature Account

Demat :Rs 200 if POA is signed, No AMC for this DP
Initial Margin : NIL
Brokerage : Negotiable
Power Indiabulls
Demat :Rs 200 if POA is singed , No AMC for this DP
Initial Margin : NIL
Brokerage : Negotiable
Paid Research
Scheme
WebBased -1- Month- 500
WebBased-1-Year-6000
Facility
Veiw& Print on website
Scheme
Print Report-1-month-750:10 Reports Delivered

Print Report-1-Year-9000: 10 Reports Delivered
Facility
View & Print on website +
HDFC Securities
HDFC Securities Ltd. is promoted by the HDFC Bank, HDFC and Chase Capital Partners
and their associates .Pioneers in setting up Dial-a-share services with the largest team of
Tele-brokers.
Online Account Type
HDFC Online Trading A/c : Plain Vanilla Account with focus on 3 in 1
Advantage
Pricing of HDFC Account
Demat : NIL , 1styesr charges included in Account Opening
Initial Margin :Rs 5000/- for non HDFC Bank customers ( AQB )
Brokerage :
Trading 0.15%* each side + ST

Delivery 0.50%** each side +ST
∑ Rs 25 Min Brokerage per transaction
** Rs 8 Min Brokerage per transaction
24

Chapter - 2
Literature review
Kourtidis et al., (2011) examined factors influencing individual investors‟ attitude,
which were classified into two groups, namely social and economic factors, in general.
But recent literature put emphasis on social factors in general and behavioral factors
(psychological biases and personality traits) in particular that affect investors‟ decisions,
as the fluctuations in financial markets could not be explained with the principal
doctrines of finance literature. Psychological biases and personality traits affecting
investment behavior are over significance, risk tolerance, self-monitoring and social
influence.
Mehta and Aggarwal (2011) observed that there is association of demographic profiles
and personality type of investor with investment choice. The differences among genders
were found to be significant for provident funds, fixed deposits, and real estate. Females
were found more conservative than males. The investors in the higher age groups
preferred post office as an investment option compared to the investors in the lower age
groups. Most of the investors preferred to consult their family members for making
investment.
25

Shanmughama and Ramyab (2012) tried to explain underlying factors that affect
individual investors‟ behavior in context of the theory of reasoned action and the theory
of planned behavior. They collected the data by applying a questionnaire to the
respondents living in Coimbatore city of Tamil Nadu State, India. By performing
regression analysis, they found that social factors, namely social interactions and media,
influenced the trading behavior (trading frequency) of individual investors.
Vyas and Moonat (2012) suggested that the mutual fund companies should come
forward with full support for the investors in terms of advisory services, participation of
investors in portfolio design, ensure full disclosure of related information to investors,
and ensure that proper consultancy is offered to the investors in understanding the terms
and conditions of different mutual fund schemes. They also proposed that more laws
should be implemented.
26

Franco Modigliani and Leah Modigliani ( 2013 ); The explanation commonly offered
for this trade-off between risk and return is that investors do not like risk, and therefore
require compensation for uncertainty in form of a “risk premium”. In fact, this
explanation does not provide an operational basis for assessing risk.
Obamuyi (2013), tried to reveal the socio-economic factors influencing investment
decisions of investors in the Nigerian capital market. By employing independent ttest,
analysis of variance and post-hoc tests, past performance of the company‟s stock,
expected stock split/capital increases/ bonus, dividend policy, expected corporate
earnings and get-rich quick were found to be the most influential factors on 43
investment decisions of investors in Nigeria. When taking investment decisions,
noneconomic factors such as religions, rumors, loyalty to the company‟s
products/services, and opinions of members of the family were found to be insignificant
among investors.
27

Kaushik, Kamboj, Kakkar (2013) studied the impact of investor’s age, income,
education, risk and return perception on the choice of investment between various
financial avenues. The data were collected from 250 respondents using a structured
questionnaire. Chi square statistic was used to establish the factors that were significantly
affected by the selected dimensions.
Bernard (2013) criticized the empirical research regarding the role of accounting data in
valuation stock, among his suggestions for future research calling for more of the
methodology modeling and the studies that use samples of firms within particular
industry or economic sector, thus allows researchers to exploit their knowledge of the
detailed disclosures and institutions
(Bernard, V. L., 2013. Accounting-based valuation methods, determinants of market-to-
book ratios, and implications for financial statements analysis. Working paper
(University of Michigan, Business School, Faculty Research) No. 9401).
28

Abarbanell and Bushee(2014) aimed at examining the basic relations between the
accounting basic signals between stock prices, using the earnings, stock prices, monthly
returns, and some of the financial data that reflected on fundamental analysis, based on
the view via Penman (2014) and Lev and Thiagarahan (2014). (Abarbanell, S. J.
&Bushee, J. B., 2014 Fundamental analysis, future earnings and stock prices, Journal of
Accounting Research 35, 1, 1 - 24.)
Nissim and Penman (2014) attempt at studying the impact of the relationship between
financial ratios analysis on equity valuations, and in this study indicated that for the
analysis of the financial position of its uses in the equity valuation, in this context is
integrating the analysis of earnings and expansion, the application on the US market
indices in the period between 1963 - 1996, and using the Pooled Cross Sectional and
Time Series Analysis. (Nissim, D. & Penman, H. S., 2014. Ratio analysis and equity
valuation, Review of Accounting Studies 6, 1, 109 – 154)
29

Walia and Kiran (2014) studied investor’s risk and return perception towards mutual
funds. The study examined investor's perception towards risk involved in mutual funds,
return from mutual funds in comparison to other financial avenues, transparency and
disclosure practices. The study investigated problems of investors encountered with due
to unprofessional services of mutual funds. The study found that majority of individual
investors doesn’t consider mutual funds as highly risky investment. In fact on a ranking
scale it is considered to be on higher side when compared with other financial avenues.
The study also reported that significant relationship of interdependence exists between
income level of investors and their perception for investment returns from mutual funds
investment.
Louis K. C. Chan, Jason Karceski and Josef Lakonishok ( 2015 ); The ability to
identify which factors best capture systematic return co variation is central to applications
of multifactor pricing models. This paper uses a common data set to evaluate the
performance of various proposed factors in capturing return co movements.

Gerry McNamara and Philip Bromiley ( 2015 ); Examining the association between
managerial assessments of risk and expected return using non-experimental data from
specific commercial lending decisions, we found that risk-return associations depended
on the measures used. However, with a return measure that accounted for the expected
costs of riskier decisions, risk and return were negatively related.
Hema and V Ariram (2016) in their research paper titled, “Fundamental analysis with
special reference to pharmaceutical companies listed in NSE” stated that an investor
should analyze the market fundamentally and technically before investing in shares. They
also noticed growth in the pharmaceutical industry in India. (J Hema and V Ariram,
“Fundamental Analysis with special reference to pharmaceutical companies listed in
NSE”, International journal of management, 7(2), 2016 pp 123-133).
31

HemrajVerma and PrakashTiwari(2016)in their study headed, “A Fundamental
analysis of public sector banks in India” detailed the growth of the Indian banking
industry and current performance of the bank with the help of various ratios.
(TiwariPrakash and VermaHemraj, “A Fundamental analysis of public sector banks in
India”, Indian journal offinance, Vol 3, Issue 11, November 2016)
32

Chapter – 3
Data presentation
The random Multiple Choice Questioning is used to frame the questionnaire.
Data presentation and analysis forms an integral part of all academic studies,
commercial, industrial and marketing activities as well as professional practices. It is
necessary to make use of collected data which is considered to be raw data
which must be processed to put for any application. Data analysis helps in the
interpretation of data and take a decision or answer theresearch question. Data analysis
starts with the collection of data followed byvarious data presenting method and sorting
it. Processed data helps in obtaininginformation from it as the raw data is non-
comprehensive in nature. Presentingthe data includes the pictorial representation of the
data by using graphs, charts,maps and other methods. These methods help in adding the
visual aspect to datawhich makes it much more comfortable and quicker to understand.
33

This data shows the preferences and opinions of the various individuals towards the
different shares broking companies like Sharekhan Ltd. and others & also about their
various services.
Here is the first output of the collected data and it shows the preferences of the different
individuals regarding their investment they want to invest in are :
This data shows the type of trading they prefer :
34

This data shows that does online trading system motivates them to deal in securities :
This data shows the reason for preferring the online trading :
This data shows the factors motivates the different individuals to invest in securities :

This data tells about that do they knows about the Sharekhan :
This data shows brokerage firm preference of different individuals for online trading :
This data shows the factor which differentiate the respondent’s sharing trading company
from others :
36

This data shows that does the respondent’s broking company have mobile application
based platform :
This data tells about that how often do they trading :
37

The data shown will tell about the category under which their income fall ( per month in
Rs ) :
This data shows the percentage of their earnings do they invest in share trading :
38

This data shows the ranking done by the respondents to the share trading company for the
quality of services they provide :
This data shows that do they follow daily/ weekly/monthly research study or papers
published by their broking firm
39

This data shows the point of view of the respondents for the share market :
40

Chapter – 4
Summary & Conclusions
The present chapter aims to recollect the various phases of the study. A summary of the
research with the main findings has also been presented. In this chapter we provide some
suggestion and scope of study.
Findings of the study
Out of 110 respondents 56% invests in the shares and rest are invests in the mutual funds,
bonds & others which means more than the half of them invests in the shares.
83.6% of the respondents prefer the trading online and a very less part of them prefers the
offline trading just 16.4% which shows that the most of the customers or investors have
shifted to the online platform or uses modern technology.
48.6% of the respondents prefers Sharekhan Ltd. for the online trading which is the most
preferred company by respondents than 36.7% of the respondents prefers the ICICI
Direct & 14.7% respondents prefer others.
51.4% of the respondents selected the brokerage as a factor of differentiation of their
firms from other companies.
41

Now when it comes to how often do they trade then 41.5% of the respondents said that
they trade monthly and it is the majority of the respondents to trade than 31.1% of them
trade weekly , 14.2% trades daily & 13.2% trades yearly.
Conclusion
After studying the project I would like to conclude that:
Company should focus on customer satisfaction at every level of account
opening procedure.
Brokerage can be reduced with the attractive proposals for HNI.
Relationship manager should be given on the customer demand.
Company should use the tool of advertising for marketing the brand and the
product.
Reduction in brokerage would attract the customer of India bulls, 5 paisa and
other competition’s heaving less brokerage then us. It would increase the
market share or client acquisition.
The account opening time should be reduce to maximum 5 days because
customer losses the opportunity of investment.

The company shows the positive trend in growth but it can be increased
more if it focuses in building the brand equity.
43

Chapter – 5
References and bibliography
https://top10stockbroker.com/broker-comparison/sharekhan-vs-icici-direct/
https://www.chittorgarh.com/comparebroker/icicidirect-vs-sharekhan/1/2/
https://www.scribd.com/doc/36334111/Comparative-Analysis-of-Sharekhan-and-
Other-Stock-Broker-Companies-project-final
https://www.slideshare.net/PawanRaj1/sharekhan-project
https://www.chittorgarh.com/stockbroker/zerodha/18/
https://www.chittorgarh.com/stockbroker/icicidirect/1/
https://www.chittorgarh.com/stockbroker/5paisa/4/
https://www.chittorgarh.com/stockbroker/angel-broking/14/
44

https://www.chittorgarh.com/stockbroker/edelweiss_broking/34/
https://www.chittorgarh.com/stockbroker/hdfc-securities/6/
Recommendation & Suggestions
Company has an advantage of reach tips for which Share khan known for the
customers who are new they need relationship manager who will tell them about
investment so it should be provide to all the customer on demand this will lead to
customer on demand this will lead to customer satisfaction and will hip to have
more reference from satisfied customer.
The company also have the advantage of broke rage charge it need some
revision so that the customer who are locking for the less brokerage can open there
account in are company taking into consideration the different proposal it can be
reduced for a HNI client.
The company has shown the growth trend and it has reached at no.2 it can

move to no one because it has an advantage of its services. As Share Khan is
already tie-up with 8 banks for online fund transfer that reduce the paper work for
customers and ease in trading.
The company can increase the customer base if the account opening charges
it reduced. Which will give boost the competition.
The company should revise the advertising strategy to increase its brand
awareness. I success marketing making on television so that maximum market can
be targeted.
Glossary
S.No Keyword Meaning
1. Alternative ( of one or more things )
available as another
possibility or choice
2. Literature Books and writing
published on a particular

subject
3. Methodology A system of method used in
a particular area of study or
activity
4. Analysis Detailed examination of the
elements or structure of
something
5. Data Facts and statistics collected
together for reference
6. Assurance A positive declaration
intended to give confidence,
analysis
a promise
7. Questionnaire A set of printed or written
questions with a choice of
answers , devised for the
purpose of a survey or
statistical study
47

Dear respondents, I Harish Rathee , A BBA student trying to understand the difference
through a comparison study between various share broking companies and Sharekhan
Ltd. . This is the survey to understand to analyze the comparison between various broking
firms. As this survey is going to help me in pursuing my research study, I thank you in
advance for the valuable responses.
48

Comparison Between Various Broking Companies &sharekhan LTD

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Comparison Between Various Broking Companies &Sharekhan Ltd.

Bachelor of Business Administration (BBA)

Miss ManishaKaushalArora Harish Rathee

(Assistant Professor) (42419101717)

Gitarattan International Business School

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I Mr Harish Rathee , Enrolment No.42419101717 certify that the Project Report

entitled “Comparison Between Various Broking Companies &Sharekhan Ltd.” is done by

me and it is an authenticwork carried out by me at GITARATTAN INTERNATIONAL

Signature of the Student

Companies &Sharekhan Ltd.” done by Mr Harish Rathee , Enrolment No.42419101717 , is

completed undermy guidance.

Signature of the Guide

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Gitarattan International Business School

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MANISHA K ARORA , Assistant professor, Gitarattan International Business School, New

Delhi. Without her guidance, valuable suggestions, constructive criticisms and

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5 Chapter-2: Literature Review 25

6 Chapter-3: Data Presentation and Analysis 33

7 Chapter-4: Summary and Conclusion 41

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the hypothesis formulation.

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Impact of demonetization on Indian economy.

given on the part of research.

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