Professional Documents
Culture Documents
General PG Form - 2021
General PG Form - 2021
1 This Application Form is applicable to Project Grant only. Applications for Cultural Exchange Grant
or Emerging Artists Grant Scheme should be made by using its own application form.
Application forms can be downloaded from the HKADC website (http://www.hkadc.org.hk)
2 Please read the booklet Information for Project Grant Applicants and the Project Grant
Assessment Guidelines of the relevant artform / Cultural Exchange Grant before you fill in
this Application Form. This will help you present your application more effectively to the HKADC.
3 The HKADC also introduces “Venue Subsidy Scheme” to subsidise artists/ arts groups in booking
venues for arts activities and rehearsals in Hong Kong. Please read carefully the “Application
Guidelines” for more information on eligibility and the scope of subsidy. Interested parties please fill
in the “Venue Subsidy Scheme” application form and submit the form together with this Application
Form in duplicate to the HKADC. Please submit one Application Form if applying for Project Grant
only.
4 For submission in person, please deposit the application in the collection box located at the HKADC,
10/F, 1063 King’s Road, Quarry Bay, Hong Kong by 6p.m. on the closing date for application.
Submission by post will only be accepted if postmarked no later than the closing date.
5 For enquiries, please contact the HKADC at tel: 2827-8786.
Title of Project: (In English) Dance Out: The Musical
(In Chinese)《志同》音樂劇
Name of Applicant: (In English) Tiffany Leung
(In Chinese) 梁愷琳
1
For Official Use Only
Date Received Artform Processing Officer
Applicant Number File Number Supervising Officer
2
Project Grant Application Form
Confidential when completed
I Applicant Information (Paragraph 3 of Information for Applicants)
Applicant: Individual
1 English Name Chinese Name HKID Card No.
(as on ID card) (Miss/Ms/Mr/other title) (as on ID card) (Miss/Ms/Mr/other title) (Alphabet and first 4 digits)
2 Residential Address (both in Chinese and English)
HK/KLN/N.T.
Flat G, 5/F, Block 2, On Ning Garden, Hang Hau
KLN
坑口安寧花園 2 座 5 樓 G 房
Correspondence Address (if different) HK/KLN/N.T.
3 Telephone Fax
(Office) (Home) (Office) (Home)
Organisational Payee’s Name (If different from the above)
9 Official Address (both in Chinese and English) HK/KLN/N.T.
Correspondence Address (if different) HK/KLN/N.T.
10 E-mail Address
11 Head of Organisation (Miss/Ms/Mr/other title) Post & Title Telephone/ Fax/ Email Address
Mobile Phone
Chinese Name English name
HKID Card No.(Alphabet and first 4 digits)
12 Person-in-charge of the Project (Miss/Ms/Mr/other title) Post & Title Telephone/ Fax/ Email Address
Mobile Phone
Chinese Name English name
HKID Card No.(Alphabet and first 4 digits)
13 Project Contact Person (Miss/Ms/Mr/other title) Post & Title Telephone/ Fax/ Email Address
Mobile Phone
Chinese Name English name
HKID Card No.(Alphabet and first 4 digits)
3
Project Grant Application Form
Confidential when completed
14 Please use separate sheet to describe the aim, structure and establishment of your organisation, how many members it has, and key
activities it has previously organised (whether or not they were supported by the HKADC). Please attach a copy of the organisation's
official registration document, its constitution/ Articles of Association, and a list of its key members/ Board of Directors.
Past Activities’ Record
15 To save paper, applicants are encouraged to provide website addresses containing introduction or records of their past key activities
in place of printed documents, for the HKADC’s reference.
Website:
II Project Budget
● Usually the expenditure can be categorized into several main items, such as salary, production costs, marketing and
promotion expenses, etc. Please provide breakdown of each main expenditure item (e.g. salary, venue rental, sets,
costume, printing, transportation, etc.)
● Income can include donation or contribution from the applicant or its parent organisation. Please also give income
source and name(s) of the sponsor.
iii Venue Rental (please give breakdown of the venue rental expenses iii
for rehearsals and performances, and list out rehearsal venues)
v Costs for Overseas Guests (If there is any, please give breakdown) v
i Box Office i
(Average Ticket X No. of Estimated X No. of )
Price $ Audiences Shows
ii Estimated ii
sales
( Copi Estimated retail price )
es; $
Remark: Please refer to Guidelines on Income and Expenditure of the relevant artform’s Project Grant
Assessment Guidelines when filling in the estimated sales income of publication.
iii Donation or Sponsorship (please specify) iii
iv Contribution from the applicant or its parent organization iv
v Others (please specify) v
Estimated Total Income Please round to the nearest hundred
1 Amount Sought *
8
(Estimated Total Expenditure - Estimated Total Income)
Please round to the nearest hundred
4
*The grant amount sought should not exceed the stipulated grant ceiling set by the Council.
Please refer to Project Grant Assessment Guidelines of the relevant artform for details.
a Project Summary and the expected outcome of the project (e.g. artistic objectives, concept, synopsis,
content, preparation and implementation plans, timetable, details about treatment, special features and
original/adaptation elements, types of exhibits, etc.)
Artistic objectives, concept, synopsis, content, preparation and
implementation plans, timetable
The performance will take place at an approved theatre venue, and will include
ticketed entry for the public. The production will follow internationally
established theatre production procedures. These procedures involve best-
practice guidelines outlined by organizations such as the Actors’ Equity
Association in the USA, ensuring a high-quality and professional production.
The production process will officially begin in January 2022. Before the
official commencement of the project, key production leadership personnel
including, but not limited to, a production manager and a stage manager, will
be contacted and recruited. This will ensure a prompt and efficient start to the
rehearsal process. Once key leadership personnel are in place, the production
manager and stage directors will work together to recruit and hire production
designers, such as set, lighting, costumes and props designers. Additionally,
musicians and performers will be auditioned for suitable roles onstage and in
the orchestra.
During the rehearsal phase, the marketing team will also work to promote the
show. Promotion for the show will take place over traditional channels such as
5
social media advertising, Urbtix advertising, as well as posters and flyers.
However, in order to attract audiences who will relate strongly to the message
of the play, the marketing team will also conduct outreach with local LGBTQ+
organizations, and collaborate with these organizations on awareness-raising
and audience-building events. These events will be designed to closely match
the artistic goals of the musical, and may include workshops and talkbacks with
the creative team. The marketing team will also seek additional non-
governmental sponsorships. Lastly, the marketing team will connect with local
media shows, such as radio, television and newspapers to secure interview
opportunities for the creative team, giving them a platform to promote the
show.
This project will end with four ticketed, public performance at Kwai Tsing
Theatre Black Box Theatre in June 2022. In the two weeks leading up to the
performance dates, we will follow established theatre production procedures to
prepare for the performances: the production manager will oversee the
designers and technical crew for load-in, ensuring that equipment such as set,
costumes and lights are moved into the space efficiently. Designers such as the
lightning and sound designers will have the opportunity to set up any software
they require. Once all equipment is in place, both the production team and
performance team will gather for a weekend of technical rehearsals to ensure
that all cues are in place. In the week leading up to the performance, there will
be multiple dress rehearsals. We will conclude with four performances of the
musical.
6
audience members to experience these historical events in a way that is as
accurate and impactful as possible.
7
Project Grant Application Form
Confidential when completed
b Target group and promotion plan (e.g. distribution, sales and promotion strategies, including target readers of the
project, list of distribution of complimentary copies, channels of distribution, plan for screening, promotion strategy
such as launches, internet promotion, competitions, etc)
In order to reach the widest possible audience, and generate sufficient publicity for
both the final; performances, we will be utilising a variety of local and international
marketing sources.
In terms of more conventional marketing strategy, we will use both online and print
media. Social media accounts that are specific to this show will be established on
platforms such as Facebook and Instagram, to increase audience engagement before
the show. Special attention will be paid to search engine optimization (SEO) when
using online platforms, to ensure the largest online engagement possible. We will also
be in contact with local and international events websites such as Timable, Art-News,
Time Out, Localiiz and Broadway World to promote the shows across a wide spectrum
of society. Additionally, we will promote our work through print media sources such
as: flyers and posters at the performance venue and through Urbtix brochures, local
arts magazines such as Art Venue, and by contacting local newspapers. We will also
be contacting local news media including radio stations for possible promotional
activities.
A significant part of our promotional strategy will also involve collaborating with
other LGBTQ-oriented organizations in Hong Kong. This may include advertising
each other’s events through social media, and tapping into the larger LGBTQ+
network in Hong Kong. This will not only help in increasing audience attendance
numbers, it will also establish solidarity among the local LGBTQ+ community, and
pave the way for future collaborations. For example, a possible partnership with the
Gay Games 2022 (as mentioned above) would fall under this category
We are also in the early stages of making plans to secure corporate sponsorships. To
this end, we will be reaching out to corporations that have previously sponsored
similar LGBTQ-related events in Hong Kong, such as corporations that have
sponsored the Hong Kong Pride Parade.
Raising awareness about LGBTQ+ rights issues and achievements in Hong Kong
One of the main goals of Dance Out is to cultivate conversations regarding LGBTQ+
rights in Hong Kong in a positive, productive manner. As an art form, musicals are
both highly entertaining and deeply moving; as such, Dance Out hopes to attract
support locally through its emotionally charged yet uplifting music. LGBTQ+Q+
issues have long been perceived as a taboo in Hong Kong due to social conventions.
By discussing this subject matter in a musical–a very audience-friendly art form–and
by focusing on a character who undergoes a profound, heart-warming journey of self-
discovery, Dance Out has the potential to break this taboo in Hong Kong society.
9
i
i) Please state the percentage of the contents that has been previously published in newspapers, magazines or
periodicals %
ii) Please state the percentage of the contents that has been previously published in the form of an off-print,
10
j Print-run (if applicable)
11
Project Grant Application Form
Confidential when completed
V Key Personnel Involved (Paragraphs 4.14 – 4.15 of the Information for Applicants)
Please list key personnel involved in the project and attach their curriculum vitae. (For literary arts publication,
24
please refer to item 2d of the Literary Arts Project Grant Assessment Guidelines)
*It will aid the assessment if written confirmation on the participation from key personnel is provided.
The total expected number of arts practitioners involved in this project (including artists; creative, production and
technical staff; and arts administrators, etc) is: 35 persons
12
Project Grant Application Form
Confidential when completed
a I have obtained,read and agreed to the booklet Information for Project Grant Applicants and the relevant
artform’s Project Grant Assessment Guidelines.
b I declare and guarantee that all information given in this application is correct and will not be amended
without the written approval of the HKADC.
c I declare and guarantee that neither the project set out in this application nor any part of it has been
included in other grant application(s) or collaboration proposal(s) to the HKADC or other organisation(s)
or sponsor(s). ☐ Yes ☐ No
If the answer to this is “No”, please indicate other sources of grant(s) or name(s) of the collaborating
organisation(s) (including those to be confirmed).
This project has been included an Arts Capacity Development Funding Scheme (Home Affairs
Bureau) grant application. Results are expected in June 2021.
d I declare that, if the application is approved, I will engage the following venue and service providers which
are related to myself or other key personnel of the project: ☐ Yes ☐ No
If the answer to this is “Yes”, please list the name of the relevant project staff, the expense item and the
amount involved:
e I hereby list all current HKADC Member(s), Arts Advisor(s), Examiner(s) and staff who will be involved in
this application (if any):
f I have submitted the following supporting documents with this application:
☐ (If applicable) A copy of the organisation’s official registration document, constitution/ Articles of
Association, and a list of its key members/ Board of Directors (please refer to item 14 of this application
form)
☐ Curriculum vitae of key personnel involved in the project
☐ Samples of work (6 copies of applicant’s past artwork(s), audio/ video recordings of previous
performances, story line of the play, play-script, photos/sketches of the exhibits, catalogues or media
reviews, etc.)
☐ The attached information/material (such as curriculum vitae or CD/DVD) does not contain personal
information of applicant and participating personnel, including Hong Kong Identity Card number, date of
birth, correspondence and residential address, contact number and email address.
☐ Price Quotations (rental of equipment, travel costs of overseas guests)
☐ Two identical copies are provided for the application of ‘Venue Subsidy Scheme’.
☐ Submitted the application under confidential cover and mark ‘Project Grant’ on the envelope.
Name in English
Tiffany Leung
13
14