Professional Documents
Culture Documents
How To Start A Blog
How To Start A Blog
01
• •
The first thing we did when starting our blog was go to Bluehost and
register our domain, which is free with hosting. We’ll explain hosting
in a moment, but let’s talk about your domain name first.
So, what do you want to call your blog? Maybe it’s YourName.com.
Maybe it’s YourBusinessName.com. Or maybe it’s a creative brand
name you thought up. If you’re having a hard time thinking of a
good domain name, try Wordoid, a wonderful naming tool that
will give you plenty of great options. Just make sure you don’t buy
the domain from them since Bluehost will give you a free domain.
(If you’ve already purchased a domain elsewhere, that’s okay, too,
because Bluehost will make it easy to transfer your existing domain
during the set-up process.)
Free Domain. When you sign up for hosting, Bluehost will give you
a free domain name, which allows you to avoid the upfront and
recurring fees associated with purchasing a domain on your own. If
you’ve already purchased your own domain name, don’t worry; you
can still use your domain with Bluehost (it’s just one extra step).
Reliability. Bluehost’s facilities are world class. They have their own
datacenter and they build their own servers. Their headquarters
includes over 50,000 square feet of office space, a custom-built
20,000-square-foot datacenter, and enough backup generators to
power a city.
Friends & Family. Many of our friends and family also use Bluehost
to host their blogs.
So, now that you’re ready to get started, go to Bluehost and click
the “Get Started Now” button.
If you still need to register a new domain, you’ll use the left box
followed by your desired extension (e.g., .com, .net, .org). If you
already purchased your domain somewhere else like GoDaddy.com,
don’t worry, because Bluehost will provide you the information you
will need for easily transferring your domain.
After selecting your domain you’ll need to fill out some personal
information:
STEP
02
• •
Next you will install WordPress, which is free. Don’t let the word
“install” intimidate you, though. It’s much easier than it sounds and
Bluehost does all the work for you.
03
• •
A theme allows you to control the specific look and feel of your blog
without the need for coding expertise or design knowledge. In other
words, a good theme helps you to design your blog exactly how you
want it to look. If you’re not a coder (I’m certainly not a coder), then
a theme makes the design work a million times easier.
We use BYLT for our theme, a platform created by SPYR. They have a
number of beautiful, simple WordPress themes to choose from, and,
in fact, you can purchase the same theme we use if you like.
Simply go to BYLT’s site and find the theme that best fits your
desired aesthetic. Their themes are feature-rich; plus, once you buy
your theme, you will have the same team supporting your work that
we trust to support ours.
Once you purchase the theme you like, you’ll be able to download
your WordPress theme (a .zip file) from your BYLT Dashboard.
Save this file to your Desktop because you’ll need to upload it to
WordPress in just a moment.
Find the .zip file you downloaded from your BYLT Dashboard (this
is your theme file) and click the “Install Now” button to install your
beautiful new theme on your blog:
Once installation of your theme is complete, you’ll see a
confirmation page indicating that your theme has been installed
successfully.
Click “Activate”.
Add two key blogging plugins to find your
readers and track stats.
STEP
04
• •
Yoast SEO is the defacto standard SEO plugin for WordPress. For
details and everything you’d ever want to know about WordPress
SEO read Yoast’s Definitive SEO Guide.
05
• •
Now that you have your own blog, you get to make it yours; you get
to turn your vision into a reality. So tinker away:
Content. Start writing and publishing the content for your basic
pages: create an About Page, Contact Page, Start Here Page,
Archives Page, and any other page you want in the header of your
new blog.
Photo. Add a photo of yourself (pro tip: you can start with a well-
lit selfie, but when you get a chance, get some professional photos
taken; they’re well worth the cost because people identify with
other people more than they identify with logos).
Images. Spice up your blog posts with high-quality stock photos
and images: Paul Jarvis (free), Unsplash (free), Library of Congress
(free), iStock (fee-based), Shutterstock (fee-based).
Ongoing. Keep tinkering with your blog until you obtain the right
look and feel.
We hope you have loads of fun expressing yourself on your new blog.
We’re certain it will be a huge growth experience for you during the
coming months. Wherever you’re going, make sure you enjoy the
journey ahead.
How to Become a Blogger:
Video Tutorial
If you prefer to watch our process for setting up a blog, we’ve created a step-by-step
instructional video, How to Start a Successful Blog Today, which shows the entire starting-
a-blog undertaking.