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Ques 1) what do you understand by Digital Disruption?

Digital disruption is the change that occurs when new digital technologies and business models affect the
value proposition of existing goods and services. Digital disruption is a shift in market trends caused by
innovation in technologies and business models. Digital disruption is, in essence, the fulfillment of unmet
customer needs, driven by technological advancements.
Digital disruption is, in essence, the fulfillment of unmet customer needs, driven by technological
advancements (or Digitization).

Ques 2) Do you think Disruption technology has changed the consumer preference?
The first industrial revolution used the steam engine to mechanize production, second ushered an era of
mass production through electric power, and the third lead to automation of business processes using
information technology. The fourth revolution is what many refer as digital disruption.
“The front runners in our most current round of digital disruption are mobile and the Internet of Things
(IoT)” according to Bill Bodin, CTO at Kony, Inc.
With mobile, we now expect for enterprise to deliver multi-channel solutions. Employees and consumers
alike expect a premium experience no matter what device they’re using. With the IoT, we see distributed
computing and applications taken to a new level of convenience and personalization.
Disruption Techs keep throwing new advancement and possibilities, Consumer not only responds to it,
but also explores its inclination and needs accordingly
Ques 3) Discuss How the business can take advantage out of Digital Disruption Transformation?
With Digital Disruption Transformations we have exponentially increased grasp of Business Analytics
over the market, by virtue of which, there is clear data about Demography, Nature, and Demands of
consumers and can forecast future demands
Digital disruption is causing organizations to think differently about their business models. For example,
manufacturers are now selling direct to consumers in addition to their distribution network. Distributors
are therefore offering new services to their clientele.
Instagram was originally launched as Social Media that revolves around Picture, but now its keep its track
with consumer demands of short/long video contents.

Now businesses have 


 How are we doing on sales (up/down, month over month, by territory)?
 What is happening with our inventory (top mover, lagers, dead inventory)?
 What is the status of our outstanding AP, AR, and cash flow?
 How are we tracking: time shipment performance, supplier/procurement scorecard, waste/cost on
the manufacturing floor, etc.

These information are very informative for keeping health of a business. And in this competitive market,
where digitization is imminent, these Information turns out to be crucial.

Ques 4) Do you think consumer become vulnerable because of Digital Disruption Transformation
of Business?
In the digital economy, customers are getting a very different value proposition to what they did before. If
businesses do not shape up, it’s a question of survival and probable, extinction — especially given the
current situation with the coronavirus, which has forced businesses to embrace digital alternatives to their
usual physical operations.
In the current digitizing era, if you do not embrace the digital, as a legacy enterprise, you do not offer it,
you will be dead.
And then comes the necessary evil game of Consumer Behavior Analytics, where a company gets
Consumer’s expectation, upcoming demands and even the social circle around and present us Service that
revolves around our Demand. Consumers are vulnerable towards being influenced for certain products.
And then there is a need for personalization among consumers, where he expects the Relevance factor to
be centered on them.
Digital Disruption is boon in itself for Consumers, there are few things that are needed to be monitored
under better Protocols.

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