YUNNAN UNUVERSITY

MANAGEMENT PRESENTATION

MD ABRAR FAIYAZ ( 凡亚 )
ID: 20193290680
 MANAGING SOCIAL RESPONSIBILITY
It is not enough to run our business or our company only. We also do have some
social responsibility in our management. At first we should know that what is social
responsibility. Social responsibility is defined as the obligation and commitment of
managers to take steps for protecting and improving society's welfare along with
protecting their own interest. It means in one hand we have to look up our own
profits and in the other hand we have to work to improve society's welfare.
The managers must have social responsibility because of the following
reasons:

1.Organizational Resources - An organization has a diverse pool of resources in

form of men, money, competencies and functional expertise. When an organization
has these resources in hand, it is in better position to work for societal goals.
2.Precautionary measure - if an organization lingers on dealing with the social
issues now, it would land up putting out social fires so that no time is left for realizing
its goal of producing goods and services. Practically, it is more cost-efficient to deal
with the social issues before they turn into disaster consuming a large part if
managements time.
3.Moral Obligation - The acceptance of managers’ social responsibility has been
identified as a morally appropriate position. It is the moral responsibility of the
organization to assist solving or removing the social problems
4.Efficient and Effective Employees - Recruiting employees becomes easier for
socially responsible organization. Employees are attracted to contribute for more
socially responsible organizations. For instance - Tobacco companies have
difficulty recruiting employees with best skills and competencies.
5.Better Organizational Environment - The organization that is most responsive to
the betterment of social quality of life will consequently have a better society in which
it can perform its business operations. Employee hiring would be easier and
employee would of a superior quality. There would be low rate of employee turnover
and absenteeism. Because of all the social improvements, there will be low crime rate
consequently less money would be spent in form of taxes and for protection of
land. Thus, an improved society will create a better business environment.

So, by this we can improve our society's welfare and also can reach to our desire high
profit.

Well lets 's talk about a company who are doing their social responsibility very gently.
For example, Belgian company Ecover produces ecological cleaning products in a
near-zero-emissions factory. This factory (the world’s first ecological one) is an
engineering marvel with a huge grass roof that keeps things cool in summer and
warm in winter and a water treatment system that runs on wind and solar
energy. The company chose to build this facility because of its deep commitment to
the environment.

They are helping the community and the employee and country by providing a warm
space in winter and cool space in summer which reduces both community and
country's green house effect. The company also helping it self , community and also
country by using the solar system. It is reducing the waste of electricity.
The company should be going like this way by improving society's welfare
and as they are being friendly towards society then the people will also
appreciate their work and will believe the company with a good and positive
thought, which will also benefit the company by knowing them and
their products to the customers. Th e company will be benefiting it self,
community, employee and the country by doing this kind of social
responsibilities.