Forum Week 3: New Business Ideation Strategy

Why does a company do some invention or innovation on selected products that they want to offer?
What does it mean by customer pain points?
How can we use Google Trend as input for our decision in doing business?

Assalamualaikum dan Salam Sejahtera.

The company do some invention or innovation on selected products that they want to offer
because companies often claim to be a “leader in innovation”, and show a large pile of
patents as evidence. Patents are evidence of inventions, of having thought of something first,
and documenting the new invention through a legal process. The usefulness of those
inventions is not proven, so “inventions” do not always equate to “innovations.” There are
many patents which really do not have a use or have influenced no products or industries.
Patents without a “use” are not innovation. If innovations infer the “use” of a new idea or
method, then an invention that leads to innovation is really qualified by how much it changes
the behaviors of the users, the businesses, and the processes around it.

Types of pain points such as apart from the customer’s actual pain point that urges the user to
search for a solution, they experience various pain points during and after purchase.

– Financial

– Convenience and productivity

– Shopping journey

From high pricing or low-quality product to broken links or post sales experience, the brands
that successfully alleviate every pain point and provide a wholesome customer experience
stay at the top of game irrespective of the size of business. Google Trends can help you
measure brand popularity, prepare for a business trip, identify new markets, track tech trends,
and communicate more clearly. Google Trends shows the relative popularity of a keyword
over time. For example, Trends shows that the term "Chromebook" first appears in late 2010,
and increases in popularity as more people search for the term. By default, Trends shows the
relative popularity of a term worldwide over the past five years, but you can adjust the time
period and/or select a specific country. Trends also can disambiguate terms. Type the
keyword Go, and you'll see options listed below that distinguish between Go, the game; and
Go, the programming language. Always look at the options, as the difference can be
dramatic: The popularity of Swift, the programming language, returns significantly different
results than (Taylor) Swift, the musician. The related topics and queries that Trends displays
may help you refine your keywords.

Thank you.