The 11 Best Content Marketing Platforms for 2021

The marketing world has undergone a revolutionary technique. Over the past two
decades, marketers have greatly increased their ability to deliver content directly to
audiences. Platforms that allow marketers to deliver targeted messages, buy media
programmatically and automate distribution have radically changed the marketing
landscape.

As a result, content marketing has become an industry of its own to support and
augment marketers' efforts to sell their brands.

According to the Content Marketing Institute, "The goal of content marketing is to

attract and retain customers by constantly creating and selecting relevant and valuable
content with the intention of changing or improving consumer behavior. It is an ongoing
process that is best integrated into your overall marketing strategy and focuses on
owning the media, not renting it."

It's about promoting your brand or business by sharing educational and entertaining
information that bring value to people's lives with the goal of inspiring a purchase
decision. Content marketing is about encouraging potential customers to make a
decision that will benefit them (and, hopefully, you).

But how do marketers collaborate, plan and produce content? Many marketers still rely
on spreadsheets and emails to manage their marketing. These manual tools offer little
opportunity to improve upstream marketing operations. This is where content
management platforms (CMPs) come in.

A Content Marketing Platform is a software solution that enables marketing

organizations to centralize and optimize their upstream marketing process from start to
finish, including planning and disseminating information for partnerships and approvals.

While different Content Marketing Platforms have different objectives, their primary
goal is to assist enterprise brands to solve difficult coordination and management
challenges and achieve concrete business successes by improving the efficiency of the
content management process, increasing content effectiveness and reducing risk for
brands.

Simply put, Content Marketing Platforms help marketers ensure that targeted content,
delivered and optimized in the distribution phase of their process, is meaningful,
engaging, compliant and in line with brand values.

This also helps you save time in content creation and promotion, while measurement
can focus on broader business objectives, going beyond social KPIs.

When it comes to Content Marketing Platforms, there are tons of options. Choosing one
of them is an important decision that will have a big influence on your organization's
effectiveness and your team's satisfaction. Before committing to a platform, it's vitally
important to conduct thorough research and consider your options carefully.