Improving Awareness of Your Cause

Through Social Media

Lauren Santucci
Michigan State University
New Media Drivers License Course
 Social Media is Not That Scary

• Move into the NOW

• Traditional Media

• Transform old into new

 TWITTER
• Inform

• Post positive/negative
happenings

• Get to know your

followers

• Update Page!
Create A Facebook Cause!
VITAL TOOL

• Spread Awareness

• Circulate Petitions

• Up-to-date info

• Expand donor base

• AND MOST IMPORTANTLY...

RAISE MONEY!
 Blogging For a Cause
• Blogger, WordPress, others

• Insight From Advocates of the Cause

• Thought Leader