7/10/2021 BSG Decisions & Reports

Industry 14 Comparative Competitive Efforts Year 10

 (practice)

Co. C
North America Competitive Efforts by Company Industry vs Ind.
A B C D E F G H I J K L Average Avg.
INTERNET SEGMENT    
Retail Price ($ per unit) 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00   0.0%
Search Engine Advertising ($000s) 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000   0.0%
Free Shipping No No No No No No No No No No None   Near Avg
S/Q Rating (1 to 10 stars) 4.0
200
★ 4.0
200
★
4.0
200
★
4.0
200
4.0 ★
200
4.0
200
★
4.0
200
4.0
200
4.0
200
4.0
200
★ ★ ★ ★ ★ 4.0   ★
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Online Orders (000s of pairs) 353 353 353 353 353 353 353 353 353 353 353   0.0%
Pairs Sold ($000s of pairs) 353 353 353 353 353 353 353 353 353 353 353   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.

WHOLESALE SEGMENT    
48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00   0.0%
Wholesale Price ($ per pair)
S/Q Rating (1 to 10 stars) 4.0
200
★ 4.0
200
★
4.0
200
★
4.0
200
4.0 ★
200
4.0
200
★
4.0
200
4.0
200
4.0
200
4.0
200
★ ★ ★ ★ ★ 4.0   ★
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000   0.0%
Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00   0.0%
Delivery Time (weeks) 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3.0 wks   0.0%
Retailer Support ($ per outlet) 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000   0.0%
Retailer Outlets 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Pairs Demanded (000s of pairs) 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997   0.0%
Gained / Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0   
Pairs Sold (000s of pairs) 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997 1,997   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.

PRIVATE-LABEL SEGMENT Total

32.00 32.00 32.00 32.00 32.00 32.00 32.00 32.00 32.00 32.00
Offer Price (maximum = $38.00)
S/Q Rating (minimum = 3.0 stars) 3.0 ★
3.0 3.0★ 3.0 ★3.0 3.0★ 3.0 3.0★ 3.0 3.0 ★ ★ ★ ★ ★ Private-Label
Pairs (000s)
Pairs Offered / Available (000s) 200 200 200 200 200 200 200 200 200 200 Demand = 2,000
Pairs Sold (000s) 200 200 200 200 200 200 200 200 200 200 Offered = 2,000
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% Sold = 2,000

INTERNET SEGMENT — NORTH AMERICA WHOLESALE SEGMENT — NORTH AMERICA

High End High End

A A
B B
C C
Price and S/Q Rating

Price and S/Q Rating

D D
E E
F F
G
D
C
H
B
A
E
K
F
L
JI G
D
C
H
B
A
E
K
F
L
JI
G G
H H
I I
J J
K K
L L

Low End
50 Models 500 Models 50 Models 500 Models
Product Line Breadth Product Line Breadth

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7/10/2021 BSG Decisions & Reports
Industry 14 Comparative Competitive Efforts Year 10
 (practice)

Co. C
Europe-Africa Competitive Efforts by Company Industry vs Ind.
A B C D E F G H I J K L Average Avg.
INTERNET SEGMENT    
Retail Price ($ per unit) 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00   0.0%
Search Engine Advertising ($000s) 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500   0.0%
Free Shipping No No No No No No No No No No None   Near Avg
S/Q Rating (1 to 10 stars) 4.0
200
★
4.0
200
4.0★
200
4.0
200
★4.0
200
4.0★
200
4.0
200
4.0★
200
4.0
200
4.0
200
★ ★ ★ ★ ★ 4.0  ★
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Online Orders (000s of pairs) 300 300 300 300 300 300 300 300 300 300 300   0.0%
Pairs Sold ($000s of pairs) 300 300 300 300 300 300 300 300 300 300 300   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.
WHOLESALE SEGMENT    
53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00   0.0%
Wholesale Price ($ per pair)
S/Q Rating (1 to 10 stars) 4.0
200
★4.0
200
★
4.0
200
★
4.0
200
4.0
200
★ 4.0
200
4.0★
200
4.0
200
4.0
200
4.0
200
★ ★ ★ ★ ★ ★
4.0  
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000 9,000   0.0%
Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00   0.0%
Delivery Time (weeks) 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3.0 wks   0.0%
Retailer Support ($ per outlet) 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000   0.0%
Retailer Outlets 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Pairs Demanded (000s of pairs) 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700   0.0%
Gained / Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0   
Pairs Sold (000s of pairs) 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.

PRIVATE-LABEL SEGMENT Total

37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00
Offer Price (maximum = $43.00)
S/Q Rating (minimum = 3.0 stars) 3.0 ★
3.0 3.0★ 3.0 ★3.0 3.0★ 3.0 3.0★ 3.0 3.0 ★ ★ ★ ★ ★ Private-Label
Pairs (000s)
Pairs Offered / Available (000s) 200 200 200 200 200 200 200 200 200 200 Demand = 2,000
Pairs Sold (000s) 200 200 200 200 200 200 200 200 200 200 Offered = 2,000
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% Sold = 2,000

INTERNET SEGMENT — EUROPE-AFRICA WHOLESALE SEGMENT — EUROPE-AFRICA

High End High End

A A
B B
C C
Price and S/Q Rating

Price and S/Q Rating

D D
E E
F F
G
D
C
H
B
A
E
K
F
L
JI G
D
C
H
B
A
E
K
F
L
JI
G G
H H
I I
J J
K K
L L

Low End Low End

50 Models 500 Models 50 Models 500 Models
Product Line Breadth Product Line Breadth

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7/10/2021 BSG Decisions & Reports
Industry 14 Comparative Competitive Efforts Year 10
 (practice)

Co. C
Asia-Pacific Competitive Efforts by Company Industry vs Ind.
A B C D E F G H I J K L Average Avg.
INTERNET SEGMENT    
Retail Price ($ per unit) 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00 67.00   0.0%
Search Engine Advertising ($000s) 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000   0.0%
Free Shipping No No No No No No No No No No None   Near Avg
S/Q Rating (1 to 10 stars) 4.0
200
★
4.0
200
4.0★
200
4.0
200
★4.0
200
4.0★
200
4.0
200
4.0★
200
4.0
200
4.0
200
★ ★ ★ ★ ★ 4.0  ★
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Online Orders (000s of pairs) 225 225 225 225 225 225 225 225 225 225 225   0.0%
Pairs Sold ($000s of pairs) 225 225 225 225 225 225 225 225 225 225 225   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.

WHOLESALE SEGMENT    
48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00 48.00   0.0%
Wholesale Price ($ per pair)
S/Q Rating (1 to 10 stars) 4.0
200
★4.0
200
★
4.0
200
★
4.0
200
4.0
200
★ 4.0
200
4.0★
200
4.0
200
4.0
200
4.0
200
★ ★ ★ ★ ★ ★
4.0  
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000   0.0%
Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00   0.0%
Delivery Time (weeks) 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3.0 wks   0.0%
Retailer Support ($ per outlet) 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750   0.0%
Retailer Outlets 700 700 700 700 700 700 700 700 700 700 700   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Pairs Demanded (000s of pairs) 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275   0.0%
Gained / Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0   
Pairs Sold (000s of pairs) 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.

PRIVATE-LABEL SEGMENT Total

32.00 32.00 32.00 32.00 32.00 32.00 32.00 32.00 32.00 32.00
Offer Price (maximum = $38.00)
S/Q Rating (minimum = 3.0 stars) 3.0 ★
3.0 3.0★ 3.0 ★3.0 3.0★ 3.0 3.0★ 3.0 3.0 ★ ★ ★ ★ ★ Private-Label
Pairs (000s)
Pairs Offered / Available (000s) 200 200 200 200 200 200 200 200 200 200 Demand = 2,000
Pairs Sold (000s) 200 200 200 200 200 200 200 200 200 200 Offered = 2,000
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% Sold = 2,000

INTERNET SEGMENT — ASIA-PACIFIC WHOLESALE SEGMENT — ASIA-PACIFIC

High End High End

A A
B B
C C
Price and S/Q Rating

Price and S/Q Rating

D D
E E
F F
G
D
C
H
B
A
E
K
F
L
JI G
D
C
H
B
A
E
K
F
L
JI
G G
H H
I I
J J
K K
L L

Low End
50 Models 500 Models 50 Models 500 Models
Product Line Breadth Product Line Breadth

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7/10/2021 BSG Decisions & Reports
Industry 14 Comparative Competitive Efforts Year 10
 (practice)

Co. C
Latin America Competitive Efforts by Company Industry vs Ind.
A B C D E F G H I J K L Average Avg.
INTERNET SEGMENT    
Retail Price ($ per unit) 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00 72.00   0.0%
Search Engine Advertising ($000s) 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000   0.0%
Free Shipping No No No No No No No No No No None   Near Avg
S/Q Rating (1 to 10 stars) 4.0
200
★
4.0
200
4.0★
200
4.0
200
★4.0
200
4.0★
200
4.0
200
4.0★
200
4.0
200
4.0
200
★ ★ ★ ★ ★ 4.0  ★
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Online Orders (000s of pairs) 225 225 225 225 225 225 225 225 225 225 225   0.0%
Pairs Sold ($000s of pairs) 225 225 225 225 225 225 225 225 225 225 225   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.
WHOLESALE SEGMENT    
53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00 53.00   0.0%
Wholesale Price ($ per pair)
S/Q Rating (1 to 10 stars) 4.0
200
★4.0
200
★
4.0
200
★
4.0
200
4.0
200
★ 4.0
200
4.0★
200
4.0
200
4.0
200
4.0
200
★ ★ ★ ★ ★ ★
4.0  
200  
0.0%
0.0%
Model Availability
Brand Advertising ($000s) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500   0.0%
Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00   0.0%
Delivery Time (weeks) 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3 wks 3.0 wks   0.0%
Retailer Support ($ per outlet) 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750 2,750   0.0%
Retailer Outlets 700 700 700 700 700 700 700 700 700 700 700   0.0%
Celebrity Appeal 0 0 0 0 0 0 0 0 0 0 0  0.0%
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 70 70 70   0.0%
Pairs Demanded (000s of pairs) 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275   0.0%
Gained / Lost (due to stockouts) 0 0 0 0 0 0 0 0 0 0 0   
Pairs Sold (000s of pairs) 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275   0.0%
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%   0.0pts.

PRIVATE-LABEL SEGMENT Total

37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00 37.00
Offer Price (maximum = $43.00)
S/Q Rating (minimum = 3.0 stars) 3.0 ★
3.0 3.0★ 3.0 ★3.0 3.0★ 3.0 3.0★ 3.0 3.0 ★ ★ ★ ★ ★ Private-Label
Pairs (000s)
Pairs Offered / Available (000s) 200 200 200 200 200 200 200 200 200 200 Demand = 2,000
Pairs Sold (000s) 200 200 200 200 200 200 200 200 200 200 Offered = 2,000
Market Share (%) 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% Sold = 2,000

INTERNET SEGMENT — LATIN AMERICA WHOLESALE SEGMENT — LATIN AMERICA

High End High End

A A
B B
C C
Price and S/Q Rating

Price and S/Q Rating

D D
E E
F F
G
D
C
H
B
A
E
K
F
L
JI G
D
C
H
B
A
E
K
F
L
JI
G G
H H
I I
J J
K K
L L

Low End Low End

50 Models 500 Models 50 Models 500 Models
Product Line Breadth Product Line Breadth

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