5 TIPS FOR ORGANIZATIONS TO DEVELOP THEIR CSR STRATEGY IN 2020 1

5 Tip For Organization To Develop Their CSR Strategy In 2020

Noli H. de Castro Jr.

University of the Immaculate Conception

Corporate Social Responsibility – BA215

Professor Dunhill Bilog

Saturday, September 12, 2020

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5 Tips For Organizations To Develop Their CSR Strategy In 2020

Identified as one of the permanent challenges CSR managers face, the author identified 5

tips on how to help companies transition to a more sustainable path in 2020.

Train Employees And Share Sustainability Challenges With Them

In an organization, Employees are considered as the basic unit and the foundation of what

an organization is all about. The skills of employees reflect in the overall performance of the

organization. Which is why the author identified that training these employees will help a lot in

sustaining CSR strategies. The challenge really is not coming up with strategies, rather it is on

how to sustain and make it a culture. If employees being the most basic unit in an organization is

unable to fully understand the CSR strategies that the organization intends to implement, then

you cannot expect these strategies to be successful. Disseminating sustainability and CSR

strategies can only be successfully done through training and through collective sharing

moments.

Be More Authentic And Transparent

Apart from the strategies and sustainability efforts implemented, this is not fully realized

if it cannot be scrutinized public due to lack of transparency. It is important that the company be

authentic in its desire to be socially responsible. The only way to really show that authenticity is

if you are transparent with your policies and practices. Nowadays, stakeholders and consumers

are more aware of the issues that corporate social responsibility should be addressing. Among

these are, gender and development issues, climate change, diversity and many more. With

consumers seeking more and expecting more from organizations their corporate social

responsibilities, lack of transparency may send out impressions that the company doesn’t even

care at all.
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Find Your Internal Network of CSR Ambassadors

It is important to identify the key persons in the organization who truly believes or is

even interested in the CSR issues. These people are usually the ones willing to go the extra mile

and dedicate some of their working time to spread CSR ambitions. These people are key to the

effective spread of the organizations CSR intentions since these people are usually the ones vocal

about it. The author also mentions that it is ideal that these people belongs to different

departments so as to have a wider reach with in the organization and as a result wider spread of

CSR influence.

Review Your “Why”

Apart from knowing the reason for such CSR move, there is a need to truly dwell on the

idea and capture the essence of it. What are the use for actions that are done to comply with what

is mandated by law if the organization lack the understanding and the belief on the CSR

implemented? That is why the author believes that there should be a transformation of the

business modle to a sustainable one. There should be a sincere effort to connect this actions to

the core of the organization’s business so as to realize the root cause why the organization should

go on with these CSR ambitions.

Follow Standards And Certifications

Understanding CSR and adopting it is an achievement in itself. However, there is a

question what is next to truly transcend what is currently achieved. Something the author

considers that organization should sought after is the accreditation and certification to various

standard setting body in line with CSR topics. This way, organization may be guided in the ways

they can sustain sustainability and establish the culture and expound on it further in details in

practice and throughout their business model.

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References

Gonçalves, A. (2020). 5 Tips For Organizations To Develop Their CSR Strategy In 2020

URL: https://youmatter.world/en/5-csr-sustainability-tips/