Professional Documents
Culture Documents
25 (1): 21 – 38 (2017)
Review Article
ABSTRACT
This review paper is concerned with two bodies of knowledge in particular, evaluation
and conservation. Generally, evaluation is a popular management tool for both public
and private sectors because of its useful purposes in improving organisations and
programme interventions, investigating oversight and compliance, assessing merit and
worth, as well as nurturing knowledge. Being practised in various programmes such as
health, education, business and community, evaluation is still uncommon in the general
conservation domain, specifically in the realm of built heritage conservation. Due to
the scantiness of available literature pertinent to conservation evaluation, this paper
provides an update to the literature body by reviewing and discussing the general theories
of evaluation, followed by a highlight on gaps of conservation evaluation in relation to
built heritage. Finally, a special annotation on the absence of evaluation in the current
Malaysian Built Heritage Conservation Framework (BHCF) is made in the quest of
shifting Malaysian conservation best practice to a new standard.
INTRODUCTION
Evaluation practice is very important as it
ARTICLE INFO allows us to evolve, develop, improve, and
Article history: survive in an ever-changing environment
Received: 30 November 2015
Accepted: 2 September 2016 (Davidson, 2005). In fact, evaluation
E-mail addresses:
practice has gained worldwide acceptance
nazrif87@gmail.com; firzan@siswa.um.edu.my (Firzan, M.), and is utilised in various domains such
nimk@um.edu.my; nilasanusi@gmail.com (Keumala, N.),
rodiah31@um.edu.my (Zawawi, R.) as in the health, education business, and
* Corresponding author
Table 1
An Overview on Evaluation Definitions
Author(s) and Date Definitions
Evaluation is a systematic determination of the quality (merit) or value (worth) of
Scriven (1991)
something.
Margoluis, Stem,
Evaluation involves the acts of collection, analysis, and assessment of data relative
Salafsky, & Brown
to project goals and objectives.
(2009a)
DAC Working Party Evaluation is a systematic and objective assessment of an on-going or completed
on Aid Evaluation project, programme or policy, its design, implementation and results. It is the process
(2010) of determining the worth or significance of an activity, programme or policy.
Evaluation is a systematic assessment of a programme or process according to
CeDRE its appropriateness, effectiveness, efficiency, and/ or economy, which purpose is
International (2014) to assist stakeholders in decision-making about a programme, its strategies and
operation.
regards to the above mentioned definitions evaluation composes more breadth than the
of evaluation, it is important to note that said activities. Apart from that, evaluation
terms such as auditing, monitoring, as well should also be distinguishable from
as evaluation, are interrelated with each activities which are merely assessments.
other, yet, those may not be used Table 2 and Table 3 show dissimilarities of
interchangeably (Kleiman, et al., 2000; evaluation with other interrelated terms such
Alton, 2014). In fact, auditing and monitoring as audit, monitoring, review, performance
are rather parts of the evaluation process as measurement and assessment.
Table 2
Related Terminologies Commonly Associated with Evaluation by DAC Working Party on Aid Evaluation
(2010)
Term Definitions
An independent, objective assurance activity designed to add value and improve an
organisation’s operations. It helps an organisation to accomplish its objectives by
Audit
bringing a systematic, disciplined approach to assess and improve the effectiveness of
risk management, control and governance processes.
A continuing function that uses systematic collection of data on specified indicators to
provide management and the main stakeholders of an on-going development intervention
Monitoring
with indications of the extent of progress and achievement of objectives and progress in
the use of allocated funds.
Review An assessment of the performance of an intervention, periodically or on an ad hoc basis.
Performance
A system for assessing performance of development interventions against stated goals.
Measurement
Table 3
The Key Differences between Assessment and Evaluation by Apple and Krumsieg (1998)
Dimension of Difference Assessment Evaluation
Content Formative Summative
(timing, primary purpose) (on-going, to improve) (final, to gauge quality)
Orientation Process-oriented Product-oriented
(focus of measurement) (how it is going) (what is the outcome)
Relationship between
Reflective Prescriptive
administrator and recipient
Findings Diagnostic Judgemental
(uses thereof) (identify areas for improvement) (arrive at an overall grade/ score)
Modifiability of criteria/
Flexible Fixed
measures
Standards of measurement Absolute (Individual) Comparative
Relationships between Object
Cooperative Competitive
of Assessment/ Evaluation
Figure 1. Four Ways of Viewing Evaluation and Research (adapted from Rogers & Macfarlan, 2014)
found rare and uncommon in the field of evaluation of built heritage conservation,
conservation (Kleiman, et al., 2000). Howe it is inferred that evaluation theory
and Milner-Gulland (2012) added that and practice are currently underutilised
evaluation in the conservation industry is in the field of built heritage conservation.
still lagging in both the quantitative and Hence, the rarity of evaluation should
qualitative terms in comparison to other be addressed accordingly, presumably
industries. through an increase awareness within
As a result of little attention and passive conservation stakeholders. In this
exploration by conservation communities way, enhancement on the current
in relation to evaluation aspects, management measures for protecting built
conservation programmes rarely receive heritage resources would be triggered
comprehensive, in-depth, external and through the integration of evaluation
peer-reviewed evaluation (Kleiman et al., domain into built heritage conservation
2000; Margoluis et al., 2009b). Kleiman et programmes.
al. (2000) also informed that conservation Moreover, a more comprehensive
communities were struggling to develop conservation management will assist in
effective monitoring and evaluation achieving a better result of conservation
(M&E) systems for conservation, especially execution which Burden (2004) envisioned
when they overlooked lessons from as the process to deter built heritage
other related fields and attempted to start properties from defects, deterioration,
building the system from scratch. Zancheti misuse, or negligence. Incorporating
and Similä (2012) reminded that it would evaluation into the management agenda
be a great challenge for conservation for conserving built heritage is in tune
actors to develop instruments to assess with Feilden’s (1999) conservation stance,
conservation actions owing to the which appreciates all actions to prolong
complex nature of heritage assets such the life of cultural heritage assets. The
as urban sites, cultural territories, remainder discussions will touch on the
landscapes and collections of many types issues in relation to limited evaluation
of objects. measures which can be associated with
Reportedly, most conservation built heritage.
organisations merely use basic evaluation
formula by simply defining indicators, UNAVAILABILITY OF EVALUATION
collecting and analysing data, followed TOOLS FOCUSING ON INDIVIDUAL
by recording and reporting of results HERITAGE BUILDINGS
(Margoluis, Stem, Salafsky, & Brown, There are a few tools in-use which can be
2009a). Judging from the limited associated with the measures of evaluation
availability of published materials on pertinent to built heritage conservation.
However, these tools are macro in scale, monitoring activities rather than the full
which were manoeuvred to focus on threats, spectrum of evaluation process.
significance or impacts of properties
that collectively make up the values of Cultural Heritage Impact Assessment
‘heritage’. In other words, the scopes of (HIA)
these tools largely focusing on multiple HIA was developed by ICOMOS as a tool
buildings or historical sites as a whole rather in identifying threats to the OUV (Roders,
than specifically evaluating individual Bond, & Teller, 2013). It also provides a
heritage building unit. Below are some of detailed and holistic framework to guide
the referred tools: decision-making process and implement a
coherent set of appropriate actions for the
UNESCO’s Reactive Monitoring (RM) conservation of cultural heritage site (Idid,
and Periodic Reporting (PR) 2010). Various issues faced by heritage
UNESCO’s Reactive Monitoring (RM) sites and urban areas such as management,
reports on world heritage properties that conservation, monitoring, maintenance and
are under threat, which would lead into the the surrounding environment are examined
inclusion of the List of World Heritage in via HIA (ICOMOS, 2011).
Danger. Through RM, removal of world
heritage properties from the UNESCO UNAVAILABILITY OF EVALUATION
World Heritage List could also take place TOOLS FOCUSING SPECIFICALLY
prior to detection of damaged Outstanding ON THE APPLIED ACTIONS OR
INTERVENTIONS OF CONSERVATION
Universal Values (OUV) (UNESCO
WHC, 2015). Meanwhile, the Periodic It is arguable that conserved buildings
Reporting (PR) system acts as a monitoring have not been evaluated as much as new
instrument to assess key indicators that buildings (Morris, 1877). There are no
measure the State of Conservation (SOC) evaluation measures which specifically
of World Heritage Sites (WHS). Conducted look into post conservation, in terms
every six years’ time, the PR is useful of management and operation applied
in determining any threats measured as to heritage building. To date, ‘building
Threat Intensity Coefficient (TIC) posed evaluation’ scopes heavily revolve around
on the OUV of WHS (Rodwell, 2002; the aspects of building sustainability and
Patry, Bassett, & Leclerq, 2005; Turner, performance. The followings are some
Pereira Roders, & Patry, 2012). These common examples on the tools used for
measures are more towards inspection and building evaluation:
Figure 3. The Types of Facility Performance Evaluation (FPE) (adapted from Zimring, Rashid, &
Kampschroer, 2010)
Table 4
A Summary of the Malaysian Built Heritage Conservation Framework (BHCF) adapted from Ahmad (2010)
and Harun (2011)
• Investigate building history and cultural background, assess significance and historical
i.
importance, relationship with individual and immediate surrounding
Preliminary
• Obtain Information through; interviews with related and relevant individuals,
Research
organisations and stakeholders, as well as from documents, reports, old photos and maps
and institutional archives
Table 4 (continue)
As shown in Table 4 and Figure 4, the 2010). Harun (2011) added that the final
Malaysian BHCF has neither mentioned step of Malaysian conservation practice is
nor incorporated programme evaluation typically and merely about the preparation
in its overall scheme. Although evaluation of conservation report. Sensitising this
is central to conservation management, it inadequacy, Abdul Aziz, Keumala and
is clearly absent in the process of heritage Zawawi (2014) argued that this framework
management in the framework. Rather, is in an incipient state which contradicts
heritage management stage therein the comprehensive process of conservation
merely concerns on the use, care, repair which comprises of planning, implementing
and continuous maintenance of heritage and evaluating activities as mentioned by
buildings, as well as promotion and Margoluis, Stem, Salafsky and Brown
marketing of heritage tourism (Ahmad, (2009a).
Figure 4. The Proposed Integration of Evaluation Phase in the Malaysian Built Heritage Conservation
Framework (BHCF) (adapted from Abdul Aziz, Keumala, & Zawawi, 2014)
It can be observed that only preliminary World Historic City Council (MBMB) and
building investigation and dilapidation Melaka World Heritage Office (MWHSB)
survey processes of the Malaysian BHCF have strengthened the needs of having post
can be linked with measures pertinent to conservation evaluation due to:
evaluation. Nevertheless, the two processes
i. Absence of standard evaluation
are circumscribed to the features of
framework currently in evaluating
assessment rather than the full spectrum of
heritage buildings in the conservation
evaluation. Owing to this shortage, Abdul
zone after conservation phase. The
Aziz, Keumala and Zawawi (2014) justified
current measures in use by the
the essentiality of having an evaluation
heritage authorities to assess heritage
dimension to facilitate post conservation
buildings are ad hoc, case specific and
evaluation for Malaysian built heritage
occasionally updated.
conservation programme.
Furthermore, the interview conducted ii. The heritage authorities refer the
by Abdul Aziz, Keumala and Zawawi (2014) compliance of conservation guidelines
with key individuals from four heritage and to the Certificate of Completion
authorities in the UNESCO historic cities and Compliance (CCC) as their
of Melaka and George Town of Malaysia, evaluation activities. This means that
namely the Penang Island Municipal auditing and monitoring activities are
Council (MPPP), George Town World accounted as evaluation by the heritage
Heritage Incorporated (GTWHI), Melaka authorities, where they conduct daily
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