1.1.

INTERNAL ANALYSIS

2.2.1. ANALYSIS OF THE VALUE CHAIN:

 2.2.2. ANALYSIS OF THE STRATEGIC CAPABILITIES

Primary activities Description of Capabilities VRIO CRITERIA The activity

the activity (Resources + Valuable Rare Costly to Exploited by the depends on a
Competences) imitate organization relationship with
external
organization.
Which one?
Inbound Logistic Being a direct Not having
Auteco intermediate
reseller, companies
vehicles can makes more
be storage effective the Yes, with
and delivered logistics of the Yes No No Yes Auteco that is
all around the stock in the the supplier
coast to the stores
different
stores as
requested
Outbound Logistic Deliver the Direct sale to
customer the the customer
vehicle on the and self-
time finance (non-
requested and banks
Yes No Yes Yes No
in optimal intermediate)
conditions makes the
relation with
customer can
be more close
Operations Auteco Wholesale
supplies them purchase
motorcycles capacity Yes, with
wholesale which reduces Yes No Yes Yes Auteco that is
the price of the supplier
the raw
material
Services Sell Auteco They offer a
motorcycles full service to
and finance the customer
them i.e. they sell
Yes No Yes Yes No
the
motorcycle
but they also
finance it
Marketing sales The sale is They have
made directly 300 stores all
with the along the Yes No Yes Yes No
company, due coast,
to they sell
 you the that allows
motorcycle them to cover
and you a greater
finance it at public
the same time
SUPPORT ACTIVITIES
Procurement From the No Yes No Yes Yes Yes, with
direct intermediarie Auteco that is
supplier s the supplier
(Auteco)
Human Resources Let the Better climax Yes Yes No No No
Management workers (sales on the
area mostly) company and
feel free to disposition of
make the employees
improvement
s and took
desertions in
order to
create a
better work
environment
Firm Infrastructure Little and Yes No Yes Yes No
large stores
all along the
coast
Technology Upgrade to a Reduce the Yes No Yes No Can depend of
virtual system risk to lose the software
for the loans the developer
to know the investment to somehow
credit life and bad
capacity of customers
payment of
the potential
customers