7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

EPDGM MM Assignment (April-

August 2021 cycle)

1. INBISCO India, a subsidiary of global food and beverage company Mayora, has
recently roped in Bollywood star Amitabh Bachchan and young actress _______
_____as the ambassadors for its flagship brand Malkist.

*
(2 Points)

Pariniti Chopra

Norah Fatehi

Alia Bhatt

Anikha Surendran

2. ____ recently appointed Sneha John as Director-Marketing

*
(2 Points)

Big Basket

Amazon Fresh

Swiggy

Big Bazaar

3. Renault uses the broadcast of MTV Roadies as a

*
(2 Points)

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7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

Media Vehicle

Media planner

Transportation Vehicle

Media Class

4. Alyque Padamsee is  *

(2 Points)

a French genius ad-man

an Indian genius ad-man

an American genius ad-man

an Italian genius ad-man

5. Rasna recently gave top celebs a miss and banked on the charms of

*
(2 Points)

its lady CEO

a Celebrity Chef

lady celebrity

regional influencers

6. Cannes Lions is considered to be the Oscars of

*
(2 Points)

Kings

French wines

Creativity

Animal Conservation

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7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

7. Mary Kom was used as an endorser by

*
(2 Points)

MRF Tyres

JK Tyres

Ceat Tyres

Bridgestone

8. ______ ______ recently rejected an offer from Roger Federer to be a part of a

Switzerland Tourism spot.

*
(2 Points)

Robert De Niro

Amitabh Bachchan

Imran Khan

Al Pacino

9. ______ _____ contains information provided by the account executive and is used
by the creative department to produce an advertisement that conveys the
desired message.

*
(2 Points)

Creative Boutique

Art Boutique

Creative Personnel

Creative Brief

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7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

10. ______ ________ is considered to be the Father of Scientific Advertising

*
(2 Points)

Claude C. Hopkins

Alyque Padamsee

David Ogilvy

Leo Burnett

11. MDH uses _______ as an endorser.

*
(2 Points)

Celebrity

Typical Person

Founder

current CEO

12. The internet connectivity pioneer Dishnet DSL is today a _________ company

*
(2 Points)

TATA

RELIANCE

AT&T

AIRTEL

13. Piyush Pandey is now Chairman of global creative at

*
(2 Points)

Publicis Groupe

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7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

Omnicom Group

Ogilvy Group

Disney Networks

14. Dove uses _______ as an endorser.

*
(2 Points)

Celebrity

Typical Person

Founder

CEO

15. Go Air recently rebranded itself as

*
(2 Points)

G Air

Gopinath Airlines

Go First

Go Now

16. The advertising agency Leo Burnett is named after *

(2 Points)

an Indian

an advertising guru

a CEO

a Sun sign

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7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

17. Aflac Advertising Campaign uses a _____ as its brand character.

*
(2 Points)

jaguar

lion

duck

joker

18. The communications conglomerate Publicis Groupe does NOT include

*
(2 Points)

Ogilvy & Mather

20:20 MSL

Leo Burnett

Saatchi & Saatchi

19. "No Frills, Just Rest" is the brand slogan of

*
(2 Points)

Hotel SLV

Motel SLV

Motel 6

Hotel 6

20. ____ recently presented itself as cake/cookie flavouring ingredient.

*
(2 Points)

Nestle Nido

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7/5/2021 EPDGM MM Assignment (April-August 2021 cycle)

Rasna

Pillsbury

Hershey's

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