School of Communication and Arts

Department of Communication

Analytic Plan

Department of Communication
Year: 2021 Semester: I
Course: Marketing and Public Relations
Subject: English I
Lecturer: Gildo Carlos Macie
Assistant Lecturer:___________________________________________
Technitian: _________________________________________________________
Monitor:
Period: Day Shift

I. INTRODUCTION

This subject is an introduction to the development of English reading strategies and its basic
structures for achieving comprehension of authentic, general and specific texts of the area of
Marketing and Public Relations.

English is a very important subject for anyone in any area and specifically in this subject you are
going to learn introductory vocabulary and grammar aspects that will enable you to create the
basis to improve reading and comprehension of texts and articles related to your area of studies
written in English. You will learn how to build sentences using the correct structures and
understand different words in the right context through note taking, summarizing and using
English dictionaries and grammars in the correct way.

II. TEACHING STRATEGIES

The lessons will always be theoretical and interactive and for the students to be successful, they
will need to be very engaged and committed to the studies, do every task on time and be active
during the lectures. For each of the five topics, there will be a minimum of two texts to be read
and discussed and the main focus will be on learning new vocabulary. The lecturer will always
provide the students with the necessary materials (texts).
III. ASSESSMENT STRATEGIES

There will be 2 written tests (individual) and 1 group test and a written exam according to the
institutional regulations. Behaviour, class attendance and active participation will also influence
the final average mark.

Nr Topics Hours
Theory Practice S SS Total
01 Principles of Public Relations 9 0 3 20 21
02 Public Relations and Globalization 8 0 2 10 26
Describing a Manager
03 10 0 3 10 41

04 Marketing and Selling 10 0 0 10 45

05 Digital Marketing 5 0 0 13 51

V. Contents
Nr of Type of lesson or Study Materials
lesson or Date Topic of the lesson Test (practice
test and others)
1-3 19/05/21 Introduction and subject overview Theoretical
Brainstorming on Marketing
4-6 26/05/21 Public Relations Theoretical CABOT, Matthew (2012)
Principles of Public Relations
Reading and comprehension
Vocabulary
7-9 02/06/21 Exercises Seminary
Vocabulary
10-12 09/06/21 Public Relations and Globalization Theoretical
Relate PR with Globalization

13-15 16/06/21 Gap filling exercises Theoretical

Adverbs and articles
16-18 23/06/21 1st Written Test Theoretical
19-21 30/06/21 Test correction and delivery Theoretical
22-24 07/07/21 Describing a Manager Theoretical TURK, Wayne (2007)
Adjectives and adverbs
25-27 14/07/21 Exercises Seminary

28-30 21/07/21 The four P´s of Marketing Theoretical

Second group work

31-33 28/07/21 Marketing Theoretical MCCORMICK, Michael (2011)

Marketing and Selling
Reading and comprehension
34-36 04/08/21 Social networks (Facebook, Theoretical
whatsapp…)

37-39 11/08/21 2nd written test Theoretical

40-42 18/08/21 Consolidation exercises Theoretical

 43-45 25/08/21 Test correction and delivery Theoretical
46-48 01/09/21 Pedagogical Information
49-51 08/09/21 Preparation for exams
52-54 15/09/21 Preparation for exams

VI. BIBLIOGRAPHY AND RESOURCES

AZAR, Donald A. AZAR, Betty Schrampfer. Fundamentals of English Grammar. Work Book.
Second Edition. 1999. P. 2 – 43.
CABOT, Mathew Ph.D.Lecture Two. 10 Foundational Principles of Public Relations. In
Introduction to Public Relations. San Jose State University. AJEEP 2012
CERNICOVA, Mariana.Redefining “Public Relations” in the 21st century.PolitehnicaUniversity
of Timișoara, Romania. 2016
EASTWOOD, John. Oxford Practice Grammar. New edition. Oxford University Press. 2002
HOBBS, Mitchell. MANN, Alana. Public Relations: Strategies and Tactics. 2017
HOPKINS,T. Hampton.Ten Essential Leadership Skills for Managers. Hopkins Associates. 2009
SRIRAMESH, Krishnamurthy. ŠTUMBERGER, Neva. Globalization and Public Relations.
Brian Lamb School of Communication. Purdue University. Springer International Publishing.
AG. IN. USA– 2017
TURK, Wayne. Management. The art of managing up.Defense AT&L: March-April2007. (p. 21
– 23)
HAYDU, John J. HODGES, Alan W.Basic Marketing Strategies for Improving Business
Performance in the Turf and Lawncare Industry. University of Florida. March 2008. Reviewed
June 2017.
SRIVASTAVA, Anupam. LAL, Sarika. BADUGU, Devraj. Modern Selling Techniques. GE-
International Journal of Management Research Volume -2, Issue -7 (July 2014). ( p. 343 - 347)
THE NEW ORDER OF AGRICULTURE.Selling vs. Marketing. What is the difference between
Selling and Marketing? 2004, JG Henion. Rev 8/11

Maputo, May 2021

Gildo Carlos Macie