Republic of the Philippines

BATANGAS STATE UNIVERSITY

Pablo Borbon Main I
Rizal Avenue, Batangas City

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS and INTERNATIONAL

HOSPITALITY MANAGEMENT

Entrepreneurship and Global Enterprise

Mathilda Angela Denise R. Reyes

20-51556@g.batstate-u.edu.ph
July 05, 2021

Reflection Paper – Webinar entitled “How Cloud Innovation Accelerates Start up

Growth”

Startups are frequently hampered by constraints that limit their potential for growth. It
sometimes lacks resources or expertise; other times, it faces CAPEX and OPEX constraints
that prevent it from exploring more innovative solutions to supplement what it already has,
making it more difficult to compete with larger competitors.

In a world where change is the only constant, success necessitates rapid and large-scale
innovation. Previously, companies would spend years driving initiatives such as customer
experience transformation, workplace innovation, process optimization, and technology
modernization. Today, in order to stay competitive and survive, these projects must be
completed in months, with ongoing changes occurring.

With the help of various technologies, cloud innovation accelerates the introduction of
new products to the market. In this webinar, there were several guest speakers who are also
entrepreneurs and are known as the country's tech start-up leaders; the majority of them shared
their success stories related to cloud innovation. As someone with a small online business,
most of their stories were very inspiring to me because some of the companies/businesses
mentioned in the webinar also began small; However, because of their perseverance and
continuous investment in improving their businesses, as well as their investment in cloud
technology, they were able to reach customers, increase productivity, drive efficiencies, and
transform their small businesses into successful and well-known businesses around the world.

Investors are also realising the value of the cloud, seeing it come to life in real-time,
and are watching it closely as a result. As we've seen, some cloud companies are now
experiencing double-digit, even triple-digit revenue growth, and cloud indexes are
outperforming the market. However, competition in the cloud software space remains fierce,
but continued interest and investment provides opportunities to fuel even greater innovation
and differentiation from competitors. This, in turn, drives even more value for customers,
increasing revenue and investment, and thus starting this virtuous cycle all over again.