Podcasts for real estate

professionals: check out

advantages and examples
If you're looking for a way to get closer to customers and
partners, podcasts for real estate professionals can help you reach a wider
audience and expand your company's authority in the industry.

It is important to produce relevant content , maintain periodic episodes and

promote chats with guests, with a more uncomplicated and objective
language. It is also essential to think about the topics that can be addressed
and the types of approach to the issues.

In this article, you will learn about the advantages of podcasts in the real
estate market and we will quote some podcasts for you to follow!

What is a podcast and why has it become

so popular with young people and adults?
The podcast is a publication in audio format, which is available to be listened
to whenever you want. In this way it is possible to produce, edit and publish
this content on the web without great costs.

The difference between the podcast and the videos published on the internet
is the ease for the listener to download and listen at any time. Content in
audio format is lighter than in video. Thus, it is possible to download and listen
in the car, on the bus and during the practice of physical activities, for
example.

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Professional podcasts: how they can help
real estate agents improve their results
Producing a podcast with good content can help real estate companies to
consolidate their image of authority over the field in which they operate. This
format can bring your company closer to customers and partners, inspire
confidence and thus gain more recognition in the market. Find out more!

Consume podcasts to access interesting content

The podcasts for the housing market can mix information and
entertainment at the same time they can ask questions about issues related to
the sector. The intention is to use an accessible language to communicate
with the target audience and provide access to interesting content so that your
company is recognized for its expertise in the field.

Make a podcast to have more authority in the market

The podcast is a digital marketing tool increasingly used by companies to

develop authority in the market. The presence of your company in the digital
environment, combined with the possibility of approaching
the podcast listener wherever you are, makes your company gain more
validation from the public.

I want to make a podcast! How to start and

what topics to address?
If you are interested in the idea of creating a podcast, it is important to start
with a good research and then organize the format. It is also essential to know
the possibilities of topics to be addressed. Check out how to put that goal into
practice below in a few steps.
Do a good research

After getting to know the podcast scenario in the real estate market, it is
recommended that you define the direction of the episodes. Examine what
has already been published about the real estate market and what
your podcast can add. To help, make an editorial calendar to guide the
production, with definite periodicity.

Organize the recording

It is also necessary to organize each episode well. Establish what the

standard format should be, with a beginning, middle and end. To do this,
create a recording script in order to direct what needs to be addressed and
gain more focus. A very long episode with a more dispersed approach is not
very attractive to listeners.

Choose a platform

To publish a podcast, it is necessary to have a hosting space and an RSS

Feed in order for the content to be read by aggregators. An interesting
platform for those starting out is SoundCloud, as it meets both of these
requirements and offers up to three hours of free audio storage.