Banking & Finance

Case study
Anusha Datta
1152190001
The case talks about a business simulation model which aims at aligning
citizen bank’s strategy and build leadership team awareness. Citizens
bank , a leading north American regional bank partnered with BTS in
order to design an experience which created executive leadership group
awareness. This unique solution included elements like assessment ,
leadership development and strategy execution. At the beginning , teams
of 5-6 LG members were split up and experiential exercises were based
on these teams. It engaged 120 senior leaders in first-hand practices ,
thereby allowing them to learn key business-leadership as well as
people-leadership behaviours for strategy success. This simulation was
based on a fictional financial institution, tweaked to represent citizens
industry and organisation. Over the course of the simulation , the teams
got a hands-on experience executing multidimensional and long-term
elements of the citizen’s new strategies after running the company for a
period of 3 years. In order to form a strategic plan, materials like case
studies and market reports were used to stimulate their thought
processes. Going further , the customised computer based simulation for
their strategy implementation was introduced to the members . This was
a replica of the elements of citizens business model and strategy. While
all teams started out with identical companies , as they proceeded to
make strategic decisions and began implementing initiatives , they
differed on the measured levels of their respective firm’s performances
such as capital, manpower , and market share. As a part of the strategic
decisions , the teams dealt with current and potential customers,
running business operations , recruiting and retaining talent , tools to
maintain performance both for the short and long term perspectives.
In order to make sure that the teams were building feasible companies
for the future and not just making it work for the short term , they were
given three barriers that they had to cross . These were – overall
customer satisfaction , a minimum capital adequacy ratio and
accumulated revenue growth. Along with the results of their business ,
teams were also supplied with feedback on key leadership behaviours ,
like decision making , innovation , customer focus . strategic manpower
management and teamwork. By the end of the programme , the
participants were well aware about what it would take for citizens to
successfully execute their corporate strategy in the near future as well
long term. Each participant used takeaways from the program to come
up with an active plan which included insights from the program .