WHAT TOP-

PERFORMING
LOCAL LANDING
PAGES HAVE IN
COMMON

HOW TO GET A FLOOD OF ONLINE TRAFFIC

WITHOUT SPENDING $1 / DAY
 WHAT TOP-PERFORMING LOCAL LANDING
PAGES HAVE IN COMMON

If you want to dominate your local market and get a coveted top spot in Google’s local pack, you’re going to need
to address two key components: landing page conventions and local SEO ranking factors. The best performing
local landing pages are optimized from a local SEO perspective, but they’re also finely tuned for lead generation.
Here’s a look at what the top-ranking websites have in common, plus some stats to help drive it home.

Dissecting the Anatomy of an Optimized

Local Landing Page

Memorable Domain

LOGO SEO Contact Web Social PPC

COPY
Create messaging that
Strong Headline
authentically connects
with the customer, but also
consider the language they’ll
be using in their search. Align
Second Headline
the two as much as possible
without keyword stuffing. Lorem ipsum dolor sit amet, consectetuer PAGE HEADLINES
adipiscing elit. Aenean commodo Your headlines should clearly
ligula eget dolor. Aenean massa. Cum convey what you do and why
customers should choose you
PRODUCT BENEFITS by highlighting your unique
Get In Touch
Explain what your product selling proposition (USP) and
or service entails and how it value proposition. Pay special
benefits the customer. Here’s attention to the h1. 80% of
your chance to tap into your the first-page search results
customer’s emotions with in Google use an h1, and you
Why Do I Need This? What Are You Selling? should too. Even better, use a
copy that addresses their pain
points and highlights how you strong keyword in your h1.
Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer
can provide solutions.
adipiscing elit. Aenean commodo adipiscing elit. Aenean commodo
ligula eget dolor. Aenean massa. Cum ligula eget dolor. Aenean massa. Cum

SOCIAL PROOF
Don’t just ask people to take
your word for it. Demonstrate
that you deliver by including
testimonials, reviews, and Lorem ipsum dolor sit amet, consectetuer
trust symbols (recognized adipiscing elit. Aenean commodo
badges and signs that add ligula eget dolor. Aenean massa. Cum
credibility). CALL(S) TO ACTION
Make CTAs strong and clear.
For local landing pages, the
primary CTA is often related to
how to get in touch, but pick a
YOUR TEAM
Humanize your business
Meet Our Team CTA that makes sense for your
particular business and where
by showcasing your talent. the customer is likely to be in
Customers like seeing faces the sales cycle.
behind a name.

LOCATION MAP
CONTACT INFO Because we’re focused on
Self explanatory! Let local landing pages here, a
customers know how to get map showing your location
Contact is useful. If you don’t have
in touch by including contact
details (phone number, a physical address that’s
Address Line 1 relevant to the customer,
address, email) and/or a form.
Address Line 2 consider showing the area you
Address Line 3 service.

Contact Us!

8% 38% 12% 19% 34% 58%

keywords in listings with a listings with trust listings with a listings with a Google listings with a photos
their h1 call to action symbols testimonial Map of staff/building/
service

A Well-Optimized Landing Page Should Include::

• Location hours, including special hours for holidays or hours that may differ for specific departments

• A map with a pin indicating the store’s location

• A “get directions” CTA button underneath the map

• Nearby locations information about this location including name, address, and phone number tagged properly with Schema markup

• Photo content can be used showcase the store itself as well as the most popular products or services

Keep in mind, however, that a local pizza restaurant will display different information compared to a local gym or clothing store.

SOURCE:

Optimize Your Landing Page Infographic - https://www.brandify.com/blog/optimize-your-local-

landing-pages

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