Goals:

- Build an audience and grow it over time (branding)

- Lead warming
- Make sales
- Customer support
- Spend minimal time

Platforms:

- Instagram
- TikToc
- Twitter
- Facebook
- LinkedIn
- Pinterest
- YouTube
- Blog
- Podcast

Formats of content:

- Photos
- Live video
- Prerecorded video
- Text (blog)
- Sales pages
- Audio

Types of content (ideas):

- Funny
- Educational
- Personal
- Sales/promotional
- New content releases
- Industry news
- Industry research
- Promoting or highlighting others

Skills to learn:

- Photography
- Video creation
- Copywriting
- Some design