Factor POSITIVE

1 Keyword in URL
2 Keyword in Domain name

3 Keyword in Title tag

4 Keyword in Description meta tag

5 Keyword in Keyword metatag

6 Keyword density in body text

7 Individual keyword density

8 Keyword in H1, H2 and H3

9 Keyword font size

10 Keyword proximity (for 2+ keywords)
11 Keyword phrase order
12 Keyword prominence (how early in page/tag)

13 Keyword in alt text

14 Keyword in links to site pages (anchor text)

15 To internal pages- keywords?

16 All Internal links valid?
17 Efficient tree-like structure
18 Intra-site linking

19 To external pages- keywords?

20 Outgoing link Anchor Text
21 Link stability over time
22 All External links valid?
23 Less than 100 links out total
24 Domain Name Extension

25 File Size

26 Hyphens in URL
27 Freshness of Pages
28 Freshness Amount of Content Change
29 Freshness of Links
30 Frequency of Updates
31 Page Theming
32 Keyword stemming
33 Applied Semantics
34 LSI

35 URL length

36 Site Size Google likes big sites

37 Site Age
38 Age of page vs. age of site
Brief Note
First word is best, second is second best, etc.
Same as in page-name-with-hyphens

Keyword in Title tag close to beginning

Shows theme less than 200 chars.

Shows theme less than 10 words.

1
Use Hx font style tags appropriately
Strong is treated the same as bold, italic is treated the same as
emphasis
Directly adjacent is best
Does word order in the page match word order in the query?
Can be important at top of page, in bold, in large font

Should describe graphic Do NOT fill with spam

Links out anchor text use keyword?

Link should contain keywords.

Validate all links to all pages on site.
TRY FOR two clicks to any page no page deeper than 4 clicks
Appropriate links between lower-level pages
Google patent Link only to good sites. Do not link to link farms.
CAREFUL Links can and do go bad, resulting in site demotion.
Unfortunately, you must devote the time necessary to police your
outgoing links they are your responsibility.
Google patent Should be on topic, descriptive
Google patent Avoid
Validate all links periodically.
Google says limit to 100,
.gov sites seem to be the highest status
Try not to exceed 100K page size (however, some subject matter, such
as this page, requires larger file sizes).
Preferred method for indicating a space, where there can be no actual
space
Google patent Changes over time
New pages Ratio of old pages to new pages
Google patent May be good or bad
Frequent updates = frequent spidering = newer cache
Page exhibit theme? General consistency?
Stem, stems, stemmed, stemmer,
Synonyms, CIRCA white paper
Latent Semantic Indexing Speculation, no proof
Keep it minimized use somewhat less than the 2,000 characters
allowed by IE less than 100 is good, less is even better
Larger sites are presumed to be better funded, better organized, better
constructed, and therefore better sites. Google likes LARGE sites, for
various reasons, not all positive. This has resulted in the advent of
machine-generated 10,000-page spam sites s
Google patent Old is best. Old is Golden.
Age of page vs. age of other pages on site
Title tag 10
Google no longer

Every word in this tag MUST appear somewhere in the body text. If not, it can
be penalized for irrelevance.

. . . Matt Cutts July 2006

Try to anticipate query, and match word order.

(Was part of Google Florida OOP tripped a threshold may still be in effect to
some degree as a red flag, when summed with all other on-page optimization
total page optimization score TPOS).

The filename
Use a free link checker. I like this one.

Link Churn

but readily accepts 2-3 times that number. ref 2k

.edu sites seem to be given a high status

Smaller files are preferred <40K (lots of them).

One or two= excellent for separating keywords (i.e., pet-smart, pets-mart)

Newer the better if news, retail or auction!

Excellent for high-trust sites

stemming, stemmist, stemification

Newer pages on an older site will get faster recognition.

 60 characters, no special
- characters.
upon this tag, but will often use it.

If not, it may be considered

spam. Google purportedly
no longer uses this tag, but
No single word should appear more than twice. others do.
(all
keywords
/ total
20% - words)
(each
keyword/
total
6% - words)

Use hyphenated filenames,

but not long ones two or
should contain the keywords. three hyphens only.
 Perhaps
one
would do
well with
the new
.info
domain
class.<up
date>
Nope.
Spammer
s jumped
all over it
no safe
haven
there. Not
.com sites excel in so much,
encompassing all the now .info
spam/ crud sites, resulting sites can
in the need for the highest rank
.org sites seem to be given a high status scrutiny/ action by Google. highly.

Ten = Spammer for sure,

Four or more= BAD, starts to look spammy demotion probable?
Google likes fresh pages. So do I.

May not be so good for newer, low-trust sites

Some report topic
sensitivity the keyword
spamming threshold %
varies with the topic.