Question Option1 Option1_Correct Option2

It may be defined as a set of

It may be d
mathematical models and analysis
models and
methodologies that exploit the
Software to
What is Business Intelligence? available data to generate Y
data to gen
information and knowledge useful
and knowle
for complex decision-making
decision-m
processes.

Information is transformed into _________

when it is used to make
data Knowledge
decisions and develop the corresponding
actions.

______is a collection of raw facts such as

measurements and statistics. Also it represents
a structured codification of single primary
Information Data
entities,
as well as of transactions involving two or
more primary entities.

Which of the following is not a component of

Analysis Insight
business intelligence analysis cycle?
In ETL, ‘E’ stands for- Excellent External

In complex organizations, decisions are made

on continual basis. Such decisions may be
more or less critical and have long- or short-
managers secretary
term effects. These decisions are taken by the
people are known as _______________, these
people are from various hierarchical levels.

The main purpose of business intelligence

systems is to provide knowledge
Perform well. be comfort
workers with tools and methodologies that
allow them to ________.
In BI Architecture, _____________ is used to
gather and integrate the data stored in various Data Sources Y Database
primary and secondary sources.
If a large number of customers are
discontinuing an insurance policy upon yearly
expiration, the information obtained through Evaluation, Decision Analysis, In
the __________ phase is then transformed
into knowledge during the _________ phase.
Which of the following forms the important
Hardware Technologies Software T
asset of an organization?
The ability to rapidly react to the actions of
competitors and to new market conditions to
Taking timely decisions Y Taking effe
be successful and survival of a company is
achieved by _____________________.
Exploiting t
Mathematical models are developed by - Doing mathematical calculation system con
and evalua

Arrange the main components of Business

Intelligence system from bottom to top:
1. Data Sources
2. Data Exploration
1,2,3,4,6,5 1,3,2,4,5,6
3. Data warehouse/Data mart
4. Data mining
5. Decisions
6. Optimization
Read the following four statements and select
the correct option :
1. Usage of data by public and private
organizations that is improper and does not
respect the individuals’ right to privacy should
not be tolerated.
2. It is essential that business intelligence
analysts and decision makers abide by the
ethical principle of respect for the personal
1,2,3 is true and 4 is false Y Only 2 and
rights of the individuals.
3. Analysts developing a mathematical model
and those who make the decisions cannot
remain neutral, but have the moral obligation
to take an ethical stance.
4. Private information on individuals and
households does circulate, and this mean that
it is ethical for decision makers and enterprises
to use it.

Development of data warehouses and data

marts is done in which phase of development Analysis Implement
of business intelligence system?

___________ are a basic component in the

development of a business intelligence Decision maker Decision Su
architecture
Efficiency measurements highlight the
______________ between input flows used by production conformity
the system and the corresponding output flows

The decision-making process is part of a

broader subject usually referred to as predictions production
___________

A rational approach to decision making implies

that the option fulfilling the best performance alternatives Y initiatives
criteria is selected out of all possible

During the exclusion stage, compatibility rules

and restrictions are applied to the alternative objective. originally
actions that were __________ identified

In the ____________ the task of the decision

maker is to identify, circumscribe and explicitly intelligence phase Y control pha
define the problem that emerges in the system

Mathematical models and the corresponding

_________ usually play a valuable role during finacial similar met
the choice phase
Decisions can be classified in terms of two
main dimensions, according to their nature and evaluation performan
___________
Tactical decisions affect only parts of an
enterprise and are usually restricted to a double single
___________ department
A ________________ distinction should be
made between a rational approach and a preliminary Y strongly
political-organizational approach

__________________refers to a decision-
making process for which multiple
decision-making alternative
performance indicators can be reduced to a
single criterion

The ____________module includes a database

designed to contain the data required by the proactive perceptive
decision-making processes
The model management module helps the
dynamic ad hoc
activities of knowledge workers by means of
high-level languages for the development of
_____________models
Planning usually involves a
_______________________ to address the feasibility study Y Analytical s
question:
In the analysis phase, it is necessary to define
in detail the ______________of the DSS to be predictions evaluation
developed

Option Option Option Option Mark

1_Corr 2_Corr 3_Corr 4_Corr s/Poi
Question Option1 ect Option2 ect Option3 ect Option4 ect nts
Mathema
tical
model is a IMAGIN PREDICT DETERM
REAL
selective Y ARY ED INISTIC 2
SYSTEM
abstractio SYSTEM SYSTEM SYSTEM
n of a
____
A number
of
technique
s
originated
in the
field of
computer
INFORM KNOWL WISDO
science, DATA
ATION EDGE M
such as DISCOV Y 2
DISCOV DISCOV DISCOV
classificati ERY
ERY ERY ERY
on trees
or
associatio
n rules,
and are
referred
to as
_______
The WHAT- WHAT- Y WHAT- WHAT- 2
analogy is FOR IF IS ELSE
well ANAYSIS ANALYSI ANALYSI ANAYSIS
apparent S S
between
this
conceptua
l paradigm
and
______
A
miniaturiz
ed model
of a new ANALOG SYMBOL DETERM
ICONIC
city Y IC IC INISTIC 2
MODEL
neighborh MODEL MODEL MODEL
ood is an
example
of _____
The
purpose
of
prediction
is to
anticipate
the value
that a
HYPOTH
random PAST CURREN FUTURE
ETICAL Y 2
variable VALUES T VALUE VALUE
VALUE
will
assume in
the future
or to
estimate
the
likelihood
of ____
_____
describe
the
behavior
of the
system
through a
series of ANALOG SYMBOL DETERM
ICONIC
symbolic IC IC Y INISTIC 2
MODEL
variables, MODEL MODEL MODEL
numerical
parameter
s and
mathema
tical
relationshi
ps
Relevant STOCHA NON PROBAB NON
Y 2
distinction STIC STOCHA ILITIC PROBAB
concerns
the
probabilis
tic nature
STIC ILITY
of models,
which can
be either
______
Data INFORM
DATA INFORM DATA
mining ATION
INFORM ATION KNOWL
provides KNOWL
ATION DATA EDGE
identificati EDGE Y 2
CHARAC CHARAC CHARAC
on and CHARAC
TERIZATI TERIZATI TERIZATI
recurrenc TERIZATI
ON ON ON
e in ____ ON
Static
models
consider a
given
system MULTIP WITHOU
SINGLE TWO
and the LE T
TEMPOR TEMPOR
related TEMPOR Y TEMPOR 2
AL AL
decision- AL AL
STAGE STAGE
making SATGE STAGE
process
within
________
_
_____
defined
symbolic
NUMERI EVALUA DECISIO
variables TIME
CAL TION N
representi Y HORIZO 2
PARAM CRITERI VARIABL
ng N
ETERS A E
alternativ
e
decisions
The
analysis
BOTTO
flow in BOTTO TOP-
TOP-UP M
data M-UP DOWN
Y STRUCT DOWN 2
mining in STRUCT STRUCT
URE STRUCT
the latter URE URE
URE
case
has_____
The final EVALUA NUMERI MATHE Y DECISIO 2
step in the TION CAL MATICA N
formulatio CRITERI PARAME L VARIABL
n of a
model is
the RELATIO
A TER ES
identificati NSHIP
on of
_______
The
purpose
of risk
analysis in
risk CURREN PREDICT
PAST FURURE
evaluation T ED
DECISIO DECISIO Y 2
is to DECISIO DECISIO
N N
estimate N N
the risk
connected
with
________
In a broad
sense, the
purpose
of pattern
recognitio
n and DEVELO
DEVELO
learning DEVELO DEVELO PMENT
PMENT
theory is PMENT PMENT OF
OF Y 2
to OF OF DECISIO
INTELLI
understan SYSTEM MODEL N
GENCE
d the SYSTEM
mechanis
ms that
regulate
the_____
_
____
identify
regular
patterns
in the
data and INTERPR
PREDICT DETEMI PROBAB
to express ETATIO
ION Y NISTIC ILISTIC 2
them N
MODEL MODEL MODEL
through MODEL
easily
understan
dable
rules and
criteria
Data
mining
activities
constitute
MEDIU FLEXIBL
an SMALL LARGE
M E
iterative DATABS DATABA Y 2
DATABA DATABA
process E SE
SE SE
aimed at
the
analysis
of_____
The term
____
refers
therefore
to the
DATA DATA
overall DATA DATA
BINDIN Y EXTRAC 2
process MINING FINDING
G TION
consisting
of data
gathering
and
analysis.
Prediction
models
help to
forecast
the value RANDO NUMERI DECISIO EFFICIE
that a M CAL N NT
Y 2
given VARIABL VARIABL VARIABL VARIABL
______ E E E E
will
assume in
the
future.
Mathema DECISIO DECISIO DECISIO Y DECISIO 2
tical N N N N
optimizati SUPPOR GENERA MAKING VARIABL
on models T TING PROCES ES
represent SYSTEM PROCES S SYSTEM
a fairly S
substantia
l class of
optimizati
on
problems
that are
derived
when the
objective
of
the_____
is a
function
of the
decision
variables.
The
purpose
of waiting
line
theory is
to
investigat
e
NON
congestio NON
STOCHA DETERM PROBAB
n STOCHA
STIC IN Y INISTIC ILITIC IN 2
phenome STIC IN
NATURE IN NATURE
na NATURE
NATURE
occurring
when the
demand
for and
provision
of a
service
are _____
Data
mining
activities
constitute
an _____
process
aimed at
the
analysis of
COLABA DISTINC ITERATI
large UNIQUE Y 2
RATIVE TIVE VE
databases
, with the
purpose
of
extracting
informatio
n and
knowledg
e
The
models
and
patterns
identified
in this way
may take
on
different
forms,
IF-
which will
IF-ELSE THEN- Y IF WHILE 2
be
ELSE
described
in the
following
chapters,
such as
linear
equations,
sets of
rules
______
In
statistical
analyses
decision
makers
formulate
a SAMPLE
HYPOTH PREDICT PAST
hypothesi EVIDEN Y 2
ESIS ION VALUES
s that CE
then has
to be
confirmed
on the
basis of
____
In CROSS- CROSS- Y TOP- TOP- 2
relational SELLING SELLING SELLING SELLING
markettin AND AND UP- AND UP- AND
g DOWN- SELLING SELLING DOWN-
identificati SELLING SELLING
on of
customer
segments
that are
most
likely to
respond
to
targeted
marketing
campaigns
, such as
______

_______c
an be
applied to
different
kinds of
texts,
which
represent CONTEX
WORD TEXT TERM
unstructur Y T 2
MINING MINING MINING
ed data, in MINING
order to
classify
articles,
books,
document
s, emails
and web
page
inspecti
replace
Data on of identify discard
ment of
Inception each Y missing all 2
missing
Means: missing values records
Data
value
Data inspecti
replace
Eliminatio on of identify discard
ment of
n each missing all Y 2
missing
Means___ missing values records
Data
_____ value
The Data Y Data Data Data 2
purpose Validati Transfor Reducti Noise
of on mation on
________
_ is to
identify
and
implemen
t
corrective
actions in
case of
incomplet
e and
inconsiste
nt data or
data
affected
by noise.
Data may
contain
erroneous
or
anomalou Inconsis Reducti
Noise outliers Y 2
s values, tencies on
which are
usually
referred
to as-
Estimate
procedure
s can
become
rather
complex
and time-
consumin
Training missing result expert
g for a Y 2
data data data data
large
dataset
with a
high
percentag
e
of_______
____.
Data Inconsis Y Noise   Incompl   consiste   2
contain tency eteness ncy
discrepan
cies due
to
changes in
the coding
system
used for
their
represent
ation, and
therefore
may
appear__
_____
This
technique
can only
Identific Substitu Inspecti Eliminati
be applied Y 2
ation tion on on
to
numerical
attributes-
which
technique
used in standar Min- Decimal
  z-index     Y 2
this dization max scaling
general
equation:
If the
distributio
n of
values of
the
attribute
(aj) is
roughly
normal,
the z
index (-3,3) Y (-2,2)   (-4,4)   (-1,1)   2
based
transform
altion
generates
values
that are
almost
certainly
within the
range-
________ Filter Y embedd wrapper scaling 2
_____met ed
hods
select the
relevant
attributes
before
moving on
to the
subseque
nt
learning
phase,
and are
therefore
independ
ent of the
specific
algorithm
being
used.
How
many
distinct
myopic
two   four   three Y one   2
search
schemes
are
followed?
Projecti Projecti
Principal Principal
PCA on on
Combin Compon
is_______ Combin Y Combin 2
ation ent
____ ation ation
Analysis Analysis
Analysis Analysis

Question Option1 Option1_Correct Option2

The development of classification model
consists of main phases: Training phase, Dividing Phase Combining Phase
______,Prediction phase.
______ methods make use of classification
methods based on simple and intuitive Separation Regression
algorithms.

The ______ method involves subdividing the m Repeated random

Holdout Y
observations available into two disjoint subsets sampling

class of learning
algorithm that tries to Any mechanism emplo
find an optimum by a learning system to
Bayesian classifiers is ____ Y
classification of a set of constrain the search sp
examples using the of a hypothesis
probabilistic theory.
Classify variable which is not continuous.. age height
. ______ are supervised learning methods for
predicting the value of a categorical target Classification Y Clustering
attribute.
Neural Networks are methods of Regression Clustering
Decision tree initially starts with ? Root Y Leaf
measure of the accurac
subdivision of a set of
of the classification of a
Classification is ____ examples into a Y
concept that is given by
number of classes
certain theory
Classification of data according to location or Qualitative
Quantitative classificati
areas is called: classification
In classification, the data are arranged
Similarities Y Differences
according to:

Which of the following curve analysis is

NOC ROC
conducted on each predictor for classification?

________are perhaps the best-known and

most widely used learning methods in data Classification trees Y decision trees
mining applications.

In the K-means clustering algorithm the

distance between cluster centroid to each Cluster distance Euclidean distance
object is calculated using ....method.

Which of the following is finally produced by final estimate of cluster tree showing how close
Hierarchical Clustering? centroids things are to each othe
Non-hierarchical
k-means clustering is also referred to as Y Optimizing partitioning
clustering
Clustering is what type of learning? Supervised Unsupervised

Objects in one cluster

are similar to each Cluster analysis is also
Which statement is not true about cluster
other and dissimilar to called classification ana
analysis?
objects in the other or numerical taxonomy
clusters

k-means clustering is a k-means clustering aim

Point out the wrong statement. method of vector partition n observation
quantization into k clusters
Which method of analysis does not classify
regression analysis discriminant analysis
variables as dependent or independent?
_____ is a clustering procedure where all
Non-hierarchical
objects start out in one giant cluster. Clusters Hierarchical clustering
clustering
are formed by dividing this cluster into smaller
and smaller clusters.
Suppose we would like to perform clustering
on spatial data such as the geometrical
locations of houses. We wish to produce
Decision Trees Density-based clusterin
clusters of many different sizes and shapes.
Which of the following methods is the most
appropriate?
A _____ or tree graph is a graphical device for
displaying clustering results. Vertical lines
represent clusters that are joined together. dendrogram Y scattergram
The position of the line on the scale indicates
the distances at which clusters were joined.
The _____ method uses information on all
pairs of distances, not merely the minimum or single linkage medium linkage
maximum distances.

Question Option1 Option1_Correct O

Which of the following is not a component of Relational Marketing Organisation B

Which of the following is not part of Web Mining: Content Mining

Which of the following is not included in Cycle of Relational Collecting information

Marketing Analysis: on Customers

Intensity of Relation is I
Which of the following is true: Y
low for B2C f

Which of the following is not a stage in “Lifetime of a Customer” Acquisition C

There are four classic marketing activities involving customer Customer

C
selection, acquisition, retention, and one other: differentiation
A key CRM technique is to encourage existing customers to
Cross-sell R
recommend friends or colleagues to purchase. This is:

assessment of
p
Which of the following is NOT an example of behavioural measures salesperson's attitude
s
used to evaluate salespeople? and attention to
s
customers

All of the following would be major sales force management decision Designing sales force
S
steps EXCEPT: strategy and structure.

To minimize a function expressing the total cost, this comprises

processing cost, transportation costs for procurement and
Integrated logistic Y o
distribution, inventory costs and equipment costs. This is major
purpose of a _______process.

__________represent a powerful and versatile conceptual paradigm

for analyzing and solving problems arising within integrated supply Logistic model S
chain planning, and for developing the necessary software.

to manage, control and

t
improve the flow of
f
materials and
The aim of the integrated planning and operations of the supply p
information originating
chain is __________ m
from the suppliers and
u
reaching the end
v
customers

In optimization model ‘I’, i € I ={1,2,…. I } and T ,t € T ={1,2,…. T} Production and time

P
what is I and T denotes. interval

A first extension of the basic model of supply chain optimization deals Only overtime O
with the possibility of resorting to extra capacity, perhaps in the form
of__________________.

The term _______refers to the possibility that a portion of the

demand due in a given period may be satisfied in a subsequent Extra capacity B
period, incurring an additional penalty cost.

The production volume

for one or more T
What is a minimum lot? products is not equal to m
0 or less than a given p
threshold value.

Which of the following is not an optimization model? Extra Capacity M

____________ is a managerial policy whose purpose is to maximize

Optimization model L
profits through an optimal balance between demand and supply

The enterprise operating in the food industry is one of the example of linear optimization b
________ problem p
The logistic system of the food manufacturing company consists of a
network Only raw materials O
whose nodes represent suppliers of _____________

Which of the following is not a critical components of the logistic

Plans I
system.
One is more likely to find a variant of the backlog, known as
_________in which unfulfilled demand in a period cannot be Minimum lot L
transferred to a subsequent period and is lost
The purpose of __________is to compare the operating performance
of a set of units such as companies, university departments, Data envelopment
Y D
hospitals, bank branch offices, production plants, or transportation analysis (DEA)
systems.
In data envelopment analysis the units being compared are called Decision support D
__________ system (
Charnes-Cooper-
CCR Model stands for: Y C
Rhodes
Data envelopment analysis identifies for each inefficient unit a set of
CCR MODEL P
excellent units, called a ______.
__________of a DMU are defined as the product of the inputs used
The virtual outputs D
by the unit and the corresponding optimal weights
Banker–Charnes–
_____is based on the hypothesis of variable returns to scale Y C
Cooper model

The __________ also known as production function, expresses the

Efficient frontier Y E
relationship between the inputs utilized and the outputs produced.

__________includes those units that are efficient if evaluated with

Efficiency measures C
the optimal system of weights of an inefficient unit.
______________are given by the product of the outputs of the unit
Efficiency measure v
and the associated optimal weights.
The area between the efficient frontier and the positive horizontal production possibility
Y C
semi-axis is called the______. set

The prediction line obtained using a ______________ CCR model. R

The efficient frontier obtained using _______ Peer groups C