A Company profile on

Toyota Company

Submitted to

Punyashlok Ahilyadevi Holkar Solapur University,

Solapur

For the award of the degree of

Master of Commerce (M.Com.)

By

Miss. Vidya Digambar Bonge

(B.Com.)

Under the Supervision of

Miss. Priyanka A. Chippa

(M.Com., SET)

Assistant Professor,

School of Commerce and Management,

PAH Solapur University, Solapur

July- 2020-21
 CERTIFICATE

This is to certify that the project entitled “Toyota Company submitted by

Mr. Suravase Dnyaneshwar Ramesh to the School of Commerce and

Management, Solapur University, Solapur for partial fulfilment of

submission project work for degree of the Master of Commerce is Carried

out under the supervision and Guidance of Miss. Priyanka A. Chippa and

the same is forwarded to the University.

I wish all the best for her future carrier and success.

Place: Solapur

Date:

Dr. M.M. Fadnavis

Director,
School of Commerce and Management,
PAH Solapur University, Solapur.

II
 CERTIFICATE

This is to certify that the project entitled Toyota company submitted by

Mr. Suravase Dnyaneshwar Ramesh to the School of Commerce and

Management, Solapur University, Solapur for degree of the Master of

Commerce is a bonafide record of research work carried out by her under

my supervision. To the best of my knowledge this research project has not

been previously submitted by anyone for any degree or diploma of any

University.

Place: Solapur

Date:

Research Guide

Miss. Priyanka A. Chippa

Assistant Professor,
School of Commerce and Management,
PAH Solapur University, Solapur.

III
 DECLARATION

I declare that this project entitled Toyota company submitted for the

degree of Master of Commerceis a record of original work carried out by

me under the supervision of Miss. Priyanka A. Chippa, Assistant

Professor, School of Commerce and Management, Solapur University,

Solapur. This project report has not been previously submitted for the

award of any degree of its equivalent of any other Institution or

University.

Place: Solapur

Date:

Research Student

Mr. Suravase Dnyaneshwar Ramesh

IV
V
 ACKNOWLEDGEMENT

I consider myself fortune for having carried out this project under the
guidance of Miss. Priyanka A. Chippa with a deep sense of respect and
love. I express my deep gratitude towards my guide for his
encouragement, support and help through this project work.

I owe and respectfully offer my thanks to my noble parents for

their constant moral support and mellifluous affection which helped me
to achieve success in every sphere of life and without their kind devotion
this thesis would have been a sheer dream.

I am very much thankful to all my colleagues and friends who have

helped me in various ways for the completion of my thesis.

I sincerely acknowledge the efforts of all those who have directly

or indirectly helped me in completing my thesis successfully. It is the
kindness of these acknowledged persons that this thesis sees the light of
the day. I submit this thesis of mine with great humility and utmost
regard.

Mr. Suravase Dnyaneshwar Ramesh

VI
 Index

Chapter
No. Contents Page No.

Title Page I

Certificate of School II

Certificate Guide III

Declaration of Student IV

Certificate of Company V

Acknowledgment VI

Index VII

Chapter -1 Introduction of the Study 3-4

1.1 Introduction 3

Chapter-2 Strategy 5

2.1 Mission 5
2.2 Vision 5
2.3 Objective 5

Chapter-3 Making Clean car’s of the company 6

3.1 Making clean car’s 6

3.2 In the pursuit eco car 6
3.3 Automotive fuels 6

Chapter-4 Production & logistics 7

4.1 Production & logistics 7

4.2 Co2 reduction during production 7
4.3 Co2 reduction during transportation 7
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Chapter-5 Approach to study 8

5.1 Developing safety features 8

5.2 Toyota safety sense 8

Chapter-6 Towards a safer environment 9-10

6.1 Protecting occupants 9

6.2 Trac safety education 9
6.3 Toyota quality of the world 9
6.4 Vehicles development 10
6.5 Vehicles evaluation 10
6.6 Building in quality 10

Chapter-7 Toyota production system 11

7.1 Toyota production system (TPS) 11

7.2 Globalization of Production 11
7.3 Overseas plants 11

Chapter-8 Mutual trusts 12-13

8.1 Satisfying every customer 12

8.2 Mobility to everyone 12
8.3 Biotechnology & Afforestation 13
8.4 Towards realization 13

Chapter-9 Towards enriching communities 14

9.1 Culture related facilities 14

9.2 Toyota vehicle center 14

IX
 Chapter-10 Toyota technology 15

10.1 Technology 15
10.2 Other Toyota Businesses 15

Chapter-11 Conclusion 16
11.1 Conclusion of the study 16

Chapter-12 Suggestions 17

12.1 Suggestions of the study 17

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 EXECUTIVE SUMMARY

The Toyota motor corporation, commonly known as Toyota is a Japanese

multinational automotive manufacturer headquartered in Toyota, Aichi, Japan.

It was founded by kiichiro Toyota and incorporated on August 28,1937(1937-

08-28).in 2017,Toyota corporate structure consisted of 364,445 employees
.Worldwide and, as of December 2019,was the Tenth-largest company in the
world by revenue.

Toyota is the largest automobile manufacturer in the world followed by

Volkswagen Group, based on 2020 unit sales. Toyota was the world’s first
automobile manufacturer to produce more then 10 million vehicles per year,
which it has done since 2012,when it also was the largest listed company in
Japan by market capitalization (Worth more than twice as much as number 1-
ranked softbank) and by revenue.

The study widely concentrates on the level of satisfaction amongst customers

for which I did Exploratory Research to check the satisfaction level amongst
the customers TOYOTA.

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TOYOTA MOTOR CORPORATION
Company profile

Company name
Toyota motor corporation

President and Representative Director

Akio Toyoda

Date founded
August-28-1937

Main business activities

Motor vehicle production &Sales

2
 Chapter-1 Introduction of the company

1.1 INTRODUCTION
In 1933 company was founded by kiichiro Toyota. In 1934 department of
Toyota industries manufactured first products called type A engine and it’s
First car AA in 1936. Toyota bought some other Companies also and own and
operates Lexus, yamaha, and Mitsubishi Aircraft corporation. All these and
some other in total includes around 522 subsidiaries

Toyota is headquartered in Toyota City, Aichi and in Tokyo Instead of

automobile toward also provides Financial Service through each its division
Toyota financial services and also builds robots for different industries Toyota
Motor corporation it is Financial Service Centre to Adventist it all together
form the bulk of the to Toyota group and one of the largest conglomerates in
the world.

Toyota each worldwide famous and well known company because of their
high quality manufactured cars, Toyota to is doing very well and growing very
fast globally they have their operations, manufacturing facilities and valuable
loyal customer all over the world the new technology Hybrid in Toyota cara
gave a new pride to Toyota and the sales of Toyota going up day by day. In
fast few years Toyota become number one in automotive industry and became
a number one in mostly selling their cars worldwide. Below chart show the
fingers of manufactured car’s 2008 and the showing other companies
production also .

3
In 2008 Toyota overtook GM and Automotive industries and announced
Toyota the world biggest carmaker but after that complain started Arising and
more customers stated blaming blaming about the quality controls because of
their repid expansion. Due to the repaid expansion they recalled more than
eight million car’s in years 2009 the break and accelerator defects and bearing
defending their selves against 98 lawsuits due to the deaths, injuries and
damages happened to customers who were using their car’s.

Toyota products were in high demand worldwide and they had a time when
they felt they might not be able to meet the demand of customers but they were
selling as normal routine and increase the production with huge volumes and
increase the manufacturing speed. Contacted and started working with more
suppliers for different parts which they are use to buy from different suppliers.
Toyota Executives and Mr. Akio Toyoda had a strong feeling that working
with new and more suppliers might give a bad impact for their quality and they
might not be able to control well. They had very busy and high demand for
their cars instead of finding good solution to cope this situation they don't give
for more alternatives like booking reservation for cars instead of doing 20 they
focus on prepaid expansion

4
 Chapter -2 Strategy

2.1 MISSION
• To be the first choice partner for all customer looking for materials
handing solution and service as well as our respect for society.

• We build trust and confidence with customer by delivering outstanding

quality product and services businesses.

• Supplies the range of vehicles, parts, accessories and services to meet

the requirements.

2.2 VISION
• Toyota will lead the way to the future of mobility, enriching lives
around, the world with the safest and most responsible ways of moving
people.
• Toyota aims to achieve long term, stable growth in harmony with the
environment the global economy, the local communities it’s serves, and
it’s stake holders.

2.3 OBJECTIVE
• To maximize share holder wealth hand giving them returns on their
capital invested
• Cost management
5
 • Effective working capital management
• Quality production
• Overcome competition

Chapter -3 Making Clean Car’s of the company

3.1 Making clean car’s

Toyota has positioned global environmental preservation as a priority
management at all issue, and Carrie’s out a people and environment friendly
manufacturing at all stages of the vehicle life cycle

3.2 In the Pursuit of the ultimate Eco car

To reduce greenhouse gases such as CO2 and atmospheric pollutants such as

HC, CO and NOx, Toyota is engaged in the development of cleaner emissions
vehicles with higher efficiency. Understanding that widespread adoption is
necessary for clean vehicles to have a significant effect as an environmental
solution, Toyota is aiming to create cars with both excelling environmental
and driving performance that appeal to consumer.

3.3 Automotive fuels and powertrain diversification

• Primary Energy
• Automotive fuels
• Powertrains

Toyota has developed and marketed various eco cars that optimally match the
energy situation and infrastructure of different countries and regions, while
6
making it’s Toyota is also promoting development of next generation eco cars
and responding to the diversification of vehicle fuels.

Chapter -4 Environment friendly production and logistics

4.1 Production &logistics

In production and logistics stages, Toyota takes industry leading initiatives on
global warming mitigation, reduction of toxic substances and conservation of
water and other resources. We also plant indigenous trees in our plants to
environment.

4.2 CO2 reduction during production

We have set combined CO2 reduction targets for our plants and offices
and are taking measures to reduce emissions.

4.3 CO2 reduction during transportation

Toyota is reducing CO2 emissions during car and parts transportation by

shutting from road transport to rail and marine transportation distance,
implementing a modal shift reducing the total transport distance, and
improving fuel efficiency.

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 Chapter- 5 Pursuing a multiple Approach to Safety

Towards its vision of Zero casualties, Toyota is engaging in activities in the

three area’s safe vehicle development, creation of safe track environments and
driver and pedestrian awareness.

5.1 Developing Innovative Safety Features

Toyota not only meets the safety standards of each market, but independently
sets still higher targets and works to develop safety technology of world
leading levels. To help ensure that it’s safety technologies address the type of
accidents that frequently take place in the real world Toyota bases it’s product
development bon actual accident statistics.

5.2 Basic functions of Toyota safety Sense

• Collision Avoidance support
Toyota aims to provide collision avoidance support and reduce damage in rear
end collisions and the leading cause of fatalities.

• Lane departure prevention support

Lane departure prevention support aims to reduce head on collisions but lane
departure, which account for a large portion of fatalities among vehicle
occupation.
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• Nighttime vision support

Nighttime vision support aims to enable early detection of pedestrians to

help prevention accident involving pedestrians crossing the street, many of
which happen at night.

Chapter -6 Toward a Safer Trac Environment

Toyota is undertaking various initiatives to realize intelligent transport

system as a way of reducing trac accidents. The initiatives invovle the
creation of a trac system that views people, vehicles and roads as an
integrated whole, and the fusion of vehicles and information
communication system.

6.1 Protecting occupants and pedestrians

Based on analysis of actual accidents, virtual collisions simulation and
collisions tests are conducted over 1,600 times a year, Toyota develops safe
vehicle collides, the vehicle’s body absorbed and disperses the impact to
secure cabin to protect the occupants. Pedestrian safety is also taken into
consideration in developing body structures.

6.2 Trac Safety Education

Toyota provides driver with safe driving education, presents children with
trac safety learning aids and carries out activities to heighten awareness among
pedestrians of the important of reactive materials.

6.3 Bringing Toyota Quality to the world

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Toyota vehicles are trusted and loved in countries around the world for their
quality. That is a result of the combined strength of our development,
production, sales and servicing operations which are based on the customer
first principle.

6.4 Vehicles Development Founded on Genchi Genbutsu

Toyota develops core component such as engines and transmission in Japan.

Meanwhile, interior and exterior designs and functions that are affected by
designer and engineers, based on how car’s are used in their respective
regions, Quality and safety information collected daily through our integrated
Quality information system is promptly by a dedicated development and
incorporated into the design process.

6.5 Vehicle Evaluation from Customers Perspective

Prototype vehicles are evaluated based on Toyota world leading standards for
safety, durability, and quality when testing the vehicles, we take into account
the way car’s are used by our customer in different driving environments
around the global Evaluation test results are fed back into the design process to
help generate product designs.

6.6 Building in quality with production engineering

Toyota to develop highly efficient production equipment and process for mass
production to ensure quality our production engineer are in involved form the
early stage in the vehicles development with designer, production teams and
suppliers to draw up plans that build quality into the product and make
10
production easier. The latest technologies to measure and analysis the works of
manufacturing processes enable production teams to address we potential
problem ls before be fore defects surface. Even if a defect occurs we
immediately stop the production line and never send the defect on to the next
process.

Chapter-7 Toyota Production System Taking Root Worldwide

In response to globally expanding demand, Toyota vehicles are now produced

in plants spreading to 28 countries and region’s in addition to Japan. In
implementing the Toyota production system at those plants the important
element is our people, under our belief that manufacturing is about developing
people throughout the world, based on a common set of values.

7.1 Toyota production System (TPS)

TPS is the fundamental concept of Toyota’s manufacturing based on the

customer First principles. It aims to achieve high quality, prompt delivery and
low costs by thoroughly eliminating waste. Supporting TPS are and just in
time, know as the two pillars of TPS.

7.2 Globalization of production

At Toyota production system learning center in the United States, the United
Kingdom and Thailand, production supervisory staff receive training. Trainees
from various countries in the respective regions take the expertise and
techniques back with team to their own plants, where they work as leaders in
the training of other team members. TPS promotion center is promoting new
11
activities, such as Systematizing and spreading best practices, to more widely
contribute to Toyota comprehensive strength manufacturing.

7.3 Overseas Plants

Toyota has 53 manufacturing companies
In 28 countries, outside Japan.

Chapter -8 Collaboration with Suppliers Based on Mutual trust

Toyota work with suppliers to produce products that win customer satisfaction.
Mutual prosperity based on mutual trust is the goal shared with our suppliers.
We provide open and fair opportunities for entry to any suppliers wishing to
conduct business with us. When selecting suppliers, we take into account no
only quality, cost, technology and delivery reliability, but also their
management attitude toward CSR and kaizan, or continuous improvement,
from the initial stages of development suppliers are expected to work with us
in everything from deciding how components are to be manufactured to how
they are used in the vehicle, with the primary goal in this process being
product safety.

8.1 Satisfying Every Customer

Toyota delivers vehicles to our customers in over 160 countries and regions.
The key to keeping our customer satisfied is to make every possible effort to
understand their needs and to help them know more about Toyota vehicles, the
cornerstone of all this is people. Toyota has established training centers around
the world to nurture it’s team member. Our local operation also play an
important role for early detection and solution of product problems. Customer
complaints and other technical information are collected through technical

12
offices in each region and our integrated Quality information system, and fed
bake to the relevant functions promptly.

8.2 Bringing the Joy of mobility to Everyone

convenient and user friendly and also more affordable. We are also working to
expand and improve display spaces.

8.3 Biotechnology & Afforestation

Toyota engages in biotechnology and greenery business to help build a
recycling based society. We promote green roofing biomass and other related
businesses. Furthermore, in support of agriculture, we have begun offering the
agriculture IT management tool aimed at large scale rice growing cooperative,
in the hope that it will help enhance the competitiveness of Japanese farming.

8.4 Towards realizing a smart mobility society

By mutually connecting car’s people and communities, Toyota is aiming to

create a prosperous society in which all people can feel secure anywhere, from
moving by car to scene in daily life. Next generation telematics will make
car’s reliable partner by connecting them to people. Cooperative IT’S aims to
achieve a society with zero traffic accidents by connecting car to roads. Energy
management aims to achieve high quality, environment friendly, uninterrupted
lifestyle by forming connecting to communities. Next generation
transportation system aim to create a world of stress free transportation by
forming connection to society.

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Under it’s vision for a world in which all people can enjoy freedom of
movement and be self reliant, Toyota is striving for the realization of a more
sustainable society and a safe, secure and comfortable way of life. It is
expanding field trials at medical facilities to Achieve early real life application
of it’s rehabilitation robots and has also established a structure for promoting
technological development of home helpers robots. In collaboration with
multiple research organizations and others.

Chapter- 9 Toward Enriching Communities

Toward enriching communities and achieving their sustainable development,

Toyota is advancing it’s social contribution activities by working together with
a wide range of various levels of society, while putting available resources to
the most effective use possible. We have set the environment, traffic safety,
and we plan to add area’s as needed, to match the social needs of each region.

9.1 Culture related facilities

• Dream Class for the MIRAI in Toyota City
Athletes belonging to Toyota’s athletics club serve as dream teachers and
teach elementary school children about the power of having dreams and
importance of hard and teamwork.

• Toyota volunteer center

14
Thought it own project and in response to request by regional organization the
center supports volunteer activities by employees in priority areas that’s
include social welfare.

9.2 Toyota vehicle production

Toyota’s motor vehicle production contracted by 14.4 percent to reach around

7.6 million units in the fiscal year ended March 31, 2021. This figure includes
commercial vehicles and vehicles sold under the Daihatsu and Hino brands.
Toyota Motor’s net revenue in the fiscal year 2021 amounted to over 27
trillion Japanese yen.

Chapter -10 Toyota Technology

10.1 Technology

In 2018, Toyota was regarded as being behind in smart car technology and in
need of innovation the company invested $4 billion in a robotics and AI
research institute to create safer vehicles. Alongside the robotics and AI centre,
Toyota launched a $2.8 Billion dollar Self-Driving Car Company called
Toyota Research Institute-Advanced Development, or TRI-AD automotive
supplier Aisin Seiki and Denso.

Toyota invested $500m in the driverless car company Uber with the ambition
to build the combined technology into Toyota’s Sienna minivans, to be used
on Uber’s ride-hailing network from 2021.In 2019 Toyota partnered with
Chinese electronics e-commerce company and its subsidiary to build a Smart

15
Car Ecosystem in the hopes of turning the company from manufacturing-
oriented to intelligence-oriented.

10.2 Other Toyota Businesses

Learn about Toyota’s non-automotive business activities, including financial

and housing services

• AICHI STEElS
• JTEKT
• TOYOTA BOSHOKU
• AISION
• DENSO
• HINO
• TOYOTA HOME

Chapter - 11 Conclusion

11.1 Conclusion of the study

• Toyota has sources of strong competitive advantage in global,

automotive industry such as TPM, value chain, strong brand, wide
product offering and hybrid vehicles.

• Major recalls, economic crisis natural disasters and intense global

competition have posted serious challenge for Toyota.

• Toyota must sustain its competitive advantages to retain it’s position

and achieve future success.

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 • JIT is one of the secret way Toyota becomes successful.

• Toyota is making the product that is both good for environment and
practically the same time.

Chapter- 12 suggestions

12.1 Suggestions Of the study

• Candidates Applying for the jobs in Toyota came to know mostly from
their friends if the company advertises about the opening in the
company through other mediums then the man power can be increased
in Toyota.

17
• While giving the interview the candidates felt relaxed and confident the
company can make the interview process little complex to test the real
ability of the employee.

• Toyota to gain advantage in these rare opportunities.

• Toyota need to adjust with the changing of tastes and environment

concern as it is doing financial muscle.

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