Pitch Deck Pitchdeck

PitchDeck
Investor Pitching Made Easy
Copyright@2019 PitchDeck- All rights reserved I Product by ISF Analytica and Informatica Pvt.Ltd
PitchDeck 2
Create a deck that will ensure that your

startup pitch makes an impact …
Investor Pitching Made Easy
◎ “We are here to help you in making your pitch related documentation like
Information Memorandum, PitchDeck, Financial and Market Mix Modeling
and finally the Detailed Project Report”
Contents 1. Introduction 9. Pricing Strategy
2. Premises 10. Financial Projections
3. Pitch Deck process flow 11. Income Statement &
4. Technology Stack Analysis
5. PitchDeck output elements 12. Net Present Value

6. Marketing Strategy 13. Benefit Cost Ratio
7. Financial Strategy 14. Breakeven Analysis
8. Cost Projections 15. Competition Landscape

16. Partnership & Synergy
Introduction
A Pitch Deck is a culmination of pre-work done
through the mentoring process where in the mentor
trains the promoter to create the basic necessary and
essential documentation to support the pitch.
Premises
• Pitching is one of the most important and sometimes
the most challenging element of the fund-raising
process.
• Most pitches fail because of the perception created by
the prospective investor due the inability of the
promoter’s presentation in a particular style and
format.
Pitch Deck Process Flow
Docket Select Formulate
Decide the Create the Input this to
Input from Templates these
following following Startup
Mentor from PD elements
box things documents Exchange
software
• MP4 • Logo • Information 7

• Introduction
• Docx • Tagline Memorandum
• Executive
• Pdf • Vision • Corporate
Summary
• Xls • Mission Presentation
• Final report
• txt • Pitch Deck
• Business Strategies
• Financial
• Marketing
• Detailed Project
Report
Pitch Deck Process Flow
• The input is taken from the docket provided by the Mentor Box which
can be of different formats like pdf, text, xls etc.
• Then the templates are selected for the elements of the pitch deck.
• The following things are then decided:
• Logo
• Tagline
• Mission
• Vision
PitchDeck Process Flow
• Then the templates are selected for the elements of the pitch deck.
• Following elements are created:
• Information Memorandum,
• Corporate Presentation
• Pitch Deck
• Business Strategies-Marketing and Financial
• Detail Project Report
• These documents are then forwarded to the Startup Exchange as an
input.
.
Technology Stack
• Apache Server
• SCSS, Angular & Node JS, Python
• MySQL
• SaaS Model Cloud Services
• Permissioned Blockchain Fabric & Composer (Hyperledger)
• API based services
• Alignment to standards & regulations
• AI API’s
• Statistical Analysis System (SAS)
PitchDeck Output Elements
PD Output
Elements
Detailed
Information Corporate
Pitch Deck Strategies Project
Memorandum Presentation
Report 11
Financial
Marketing
Pitch Deck Output Elements
• Information Memorandum: The Information Memorandum is
nothing but a 2-page teaser that is sent to the prospective investor.
• Corporate Presentation: This presentation needs to be used during
the deep dive session wherein the promoter needs to come up with a
couple of slides namely and Elevator Pitch, Market & Industry, Value
Proposition,etc.
• Pitch Deck: The normal pitch deck may consist of Premises, Vision
& Mission Statement, Team Structure, Introduction of the Product/
Services, Business Model covering methodology and USP,
Technology Stack, Roadmap, Financial Strategy, Financial
Projections & Funds required,etc.
Pitch Deck Output Elements
• Business Strategies:
• Financial: The Financial Plan & Strategy is the last part of
any deep dive discussion. Here the promoter has to show
various configurations of the financial plan based on strategy.
• Marketing: The Marketing Plan & Strategy is the second
piece in the deep dive. Here the promoter has to now clearly
present the current status in terms of clientele.
• Detail Project Report: Before the deep dive session with the
prospective investor, the promoter needs to send him the DPR so that
during a presentation the prospective investor is prepared and ready
with his questions.
Marketing Strategy
• Target Customer - Start-ups wishing to raise funds
• The existing customers of Mentorbox to be channelled into
being customers of PitchDeck for fund raising for their start-
up
• Positioning – Fundraising made easier with our PitchDeck
• Key Channels –
• Investor & Business Network
• Promoter Network
• Other ISF Product users
Financial Strategy
• Startup On-boarding – A minimum on boarding charge
for the platform
• Online Support – Charge per support in document
creation
• Downloads – Every report created would be available
for download at a cost
Source of Funds
Seed Funding
Grants
Incubation by Accelerators
Revenue YoY
Application of Funds
Funds required is 0.92 Crores INR for a year.
Product Development & Testing.
Marketing, Business & Alliance Development.
Infrastructure, IP/R&D and Support.
Row Labels Sum of Sum of FY1
Development 14,85,714
Infrastructure 4,28,222
Management 4,01,190
Marketing & Sales 34,67,857
Operations 33,30,000
Grand Total 91,12,984
Cost Projections
Row Labels Sum of FY1 Sum of FY2 Sum of FY3 Sum of FY4 Sum of FY5
Development 14,85,714 - - - -
Infrastructure 4,28,222 42,822 47,104 54,170 62,296
Management 4,01,190 4,41,310 4,85,440 5,58,257 6,41,995
Marketing & Sales 34,67,857 38,14,643 41,96,107 46,15,718 50,77,290
Operations 33,30,000 36,63,000 40,29,300 46,33,695 53,28,749
Grand Total 91,12,984 79,61,775 87,57,952 98,61,840 1,11,10,330
Pricing Strategy
Sr. No. Product ID Product Name Website Pricing Model
4 ES03 PitchDeck www.pitchdeck.co.in Download
PitchDeck Pricing
Sr. No. Document When Deal Type No. Of. Users Amount (USD) Per User Cost (USD) Amount (INR) Per User Cost (INR)
1 Membership On Membership Essential 1 10.00 10.00 740 740
2 Corporate Presentation On Download Essential 1 80.00 80.00 5,920 5,920
3 Business Strategy Plan On Download Effective 1 200.00 200.00 14,800 14,800
4 Financial Plan On Download Essential 1 100.00 100.00 7,400 7,400
5 Marketing Plan On Download Essential 1 100.00 100.00 7,400 7,400
6 Business Strategy Plan Presentation On Download Effective 1 125.00 125.00 9,250 9,250
7 Information Memorandum On Download Essential 1 30.00 30.00 2,220 2,220
8 PitchDeck On Download Essential 1 80.00 80.00 5,920 5,920
9 Detailed Project Report On Download Effective 1 150.00 150.00 11,100 11,100
10 Project Plan Presentation On Download Essential 1 100.00 100.00 7,400 7,400
Financial Projections
Note All figures in INR 1 USD 74 Qty % 100% 100% 75% 50%
Price % 10% 15% 15% 20%
Base
Price/
Amount
Fee % Raised FY1 FY2 FY3 FY4 FY5 Total (INR) Total (INR Crores)
Product ID Product Name #REF! Quantity - 78 156 312 546 819
ES03 PitchDeck Membership Price 740 57,720 1,15,440 2,30,880 4,04,040 6,06,060 14,14,140
Quantity - 78 156 312 546 819
Corporate Presentation Price 5,920 4,61,760 9,23,520 18,47,040 32,32,320 48,48,480 1,13,13,120
Quantity - 78 156 312 546 819
Business Strategy Plan Price 14,800 11,54,400 23,08,800 46,17,600 80,80,800 1,21,21,200 2,82,82,800
Quantity - 78 156 312 546 819
Financial Plan Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400
Quantity - 78 156 312 546 819
Marketing Plan Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400
Quantity - 78 156 312 546 819
Business Strategy Plan Presentation Price 9,250 7,21,500 14,43,000 28,86,000 50,50,500 75,75,750 1,76,76,750
Quantity - 78 156 312 546 819
Information Memorandum Price 2,220 1,73,160 3,46,320 6,92,640 12,12,120 18,18,180 42,42,420
Quantity - 78 156 312 546 819
PitchDeck Price 5,920 4,61,760 9,23,520 18,47,040 32,32,320 48,48,480 1,13,13,120
Quantity - 78 156 312 546 819
Detailed Project Report Price 11,100 8,65,800 17,31,600 34,63,200 60,60,600 90,90,900 2,12,12,100
Quantity - 78 156 312 546 819
Project Plan Presentation Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400
Sub-Total - 56,27,700 1,12,55,400 2,25,10,800 3,93,93,900 5,90,90,850 13,78,78,650 13.79
0.56 1.13 2.25 3.94 5.91 13.79
Income Statement & Analysis
Sr. No. Product ID Product Name Head FY1 FY2 FY3 FY4 FY5 Total
4 ES03 PitchDeck Revenue 0.56 1.13 2.25 3.94 5.91 13.79
Cost 0.91 0.80 0.88 0.99 1.11 4.68
-0.35 0.33 1.38 2.95 4.80 9.11
Net Present Value & Benefit Cost Ratio
Cost of Capital 11.00%
Inflation 10.00%
Present Value
Year Phase Cash Inflow Cash Out Flow Net Cash flow PVCF PVCI PVCO
1 Inves tment Peri od (i ncl udes CAPEX) 0.56 0.91 (0.35) -0.31 (0.31)
2 Inves tment Peri od 1.13 0.80 0.33 0.27 0.27
3 Repa yment Peri od 2.25 0.88 1.38 1.01 1.01
Total 13.79 4.68 9.11 5.75 6.07 0.31
Method Terminology Value Interpretation

PVCF Pres ent Value Cos t 5.75
NPV Net Pres ent Value 9.74 Pos itive - So Go ahead project
PVIC Pres ent Value Cas h Inflow 6.07
PVCO Pres ent Value Cas h Outflow 0.31
BCR Benefit Cos t Ratio 19.32 More than 1, s o Go ahead project
Breakeven Analysis
Overhead Expense + Total Profitabilit Cumm. Cumm. Net
Year Turnover Expenses GOP s CAPEX Overhead Cost Depr. Tax PAT ROI y Sales Cost Cashflow
1 0.56 0.48 0.08 0.39 0.04 0.87 0.91 - - -0.35 -38.25% -61.93% 0.56 0.91 (0.35)
2 1.13 0.37 0.76 0.43 0.00 0.79 0.80 - - 0.33 41.37% 29.26% 1.69 1.71 (0.02)
3 2.25 0.40 1.85 0.47 0.00 0.87 0.88 - - 1.38 157.03% 61.09% 3.94 2.58 1.36
4 3.94 0.46 3.48 0.52 0.01 0.98 0.99 - - 2.95 299.46% 74.97% 7.88 3.57 4.31
5 5.91 0.53 5.38 0.57 0.01 1.10 1.11 - - 4.80 431.86% 81.20% 13.79 4.68 9.11
13.79 2.25 11.54 2.37 0.06 4.68 - - 9.11 178.29% 61.63%
Competition Landscape
• Angel List Network • Ccfundraising
• Plan Thy Business • PitchDeck.io
• Liveplan • Peetch.slidor
• Caycon • Tie Mumbai
• Optimus Business
Plans
Partnership & Synergy
 PitchDeck seeks partnership with global
institutes, universities & collaborators to co-build
the eco-system.
 Create jobs in the ecosystem.
 Build Communities.
Sr No. Name of Year Founders One Intro Remote 3D Templates Collaboration
the Pager Video Presenta Tool
company tions Pricing
Donna
1 2014 Donna Griffit Yes Yes No No No
Griffit
Yes ( Google PRO-
Slides, $12.5/month,
2 Emaze 2012 David Edri Yes No Yes Yes
Keynote, Indiviual
Prezi) Business-
$42per month,
3 Pitchdeck.io NA NA No No Yes No No
$499 per year.
PRO- USD
24/month,
$290 a year.
4 Piktochart 2012 NA No No Yes No Yes
PRO TEAM-
USD 82/month,
$990 a year.
Team-
$450/month,
5 SketchDeck 2014 David Mack Yes Yes No No Yes
Business-
$1250/month
Slide Presentation
6 2014 Jana Dbouk Yes No Yes No NA
Success Design- $5,
Pitch Deck- $99
Contact Us
C-05, Kailash Dham, Dongre
Park, Chembur, Mumbai,
Maharashtra - 400074
Mobile: 8928624224 | 26
Email: info@isfinformatica.com
www.pitchdeck.co.in
www.isfinformatica.com

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PitchDeck

Investor Pitching Made Easy

Create a deck that will ensure that your

5. PitchDeck output elements 12. Net Present Value

7. Financial Strategy 14. Breakeven Analysis

8. Cost Projections 15. Competition Landscape

• MP4 • Logo • Information 7

Method Terminology Value Interpretation

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