All in one Event Platform

Hubilo Pitch Deck

18th April, 2016
Vaibhav Jain
vaibhav@hubilo.com
9978941672
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Pain Points
Time Management
Online Management of the Event takes about 2-3 months for
Event planners

Budget constraints
Considerable investment of money in creation and promotion
of event

Coordination skills
Multiple vendors for the required online services. These
vendors work in their silos.

Lack of Data Aggregation

Unorganized data acquired over multiple events
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Solution
DIY Dashboard – 20 minutes to make an event
• Auto generated event website hosted on organizer’s
domain name
• Auto generated HTML Email templates sent through
Hubilo to potential attendees
• Auto generated Social Media Posts posted
automatically
• Networking platform on web and App for attendees
• Analyze web, email, social media and networking
platform at each and every stage of event.
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Demo

Event Website Networking Platform Emailers FB Posts App

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Pipeline Features
Live Streaming
Live streaming of events hosted on organizer’s
domain name along with discussion forum

Discover Events
Attendees will be able to subscribe to Hubilo events and gain
special access to these events

Planning the event

Organizers will be able to choose from Sponsor Portfolio, Speaker
Portfolio, Exhibitor Portfolio and Venues and target the right
audience
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Business Model
Hubilo is a B2B model for Event organizers who organize
conferences, seminars, workshops, Hackathons and exhibitions.

Targeted Clients
Organizations, Associations, Incubation Centers, Co-working Centers,
Colleges, Institutions, Media houses & Event Management Companies.

Current Pricing Model

• Per Event Paid Package : INR 25,000
• Subscription Model : INR 10,000 per month
• Community : INR 30,000 per year
• Ticketing : 2% Commission per Event Ticket
• Event Management Company : INR 1,00,000 per event

Future Additions to Pricing Model

• Event Vendor subscription : INR 1000 per month
• Booking a speaker, sponsor, venue or exhibitor
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Market Opportunity
Market Size
Events in India: 2,45,000 managed events in one year
(conferences, exhibitions, seminars, workshops and courses in India)
Average Ticket Price: INR 300
Average Number of Attendees per event: 100

Market Opportunity
Event Organizer: 2,45,000 x 25000 = INR 612.5 Crores
Ticket commission: 2,45,000 x 300 x 100 x 0.02 = INR 14.7 Crores

With CAGR of 14%, Indian event industry is expected

to grow INR 5779 Crores by 2016
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Traction
Product:
Number of Attendees: 2800
Max attendees in an event: 324
Total Events: 72
Max events by a client: 12
Number of Speakers: 320
Number of emails sent through Hubilo’s platform: 2,40,000

Clients
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Marketing Strategy
Reaching out to the Audience
• Mailers to potential clients
• Online Marketing
• Promotion at Specific Client’s events
• Holding Offline & Online Events for Event planners
• “Powered by Hubilo” in Event website, mailers,
tickets, upcoming event widget & networking
platform of other events
• Tie ups with Event Management Companies
• Tie ups with Organization chapter heads to spread
our service across all the chapters
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Sales Projections
1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. 2nd Year
Sales People 2 4 6 9 13
Sales Salary 1.8 3.0 4.2 6.0 53.0
Cost
(INR in Lakh) Travel 0.15 0.45 0.75 1.2 19.8
Total 1.95 3.45 4.95 7.2 72.8
Sales Cum. Clients 6 24 54 102 630
Target Individual Events 18 54 90 144 1056
(INR in Lakh)
Revenue 6.12 20.52 39.24 68.40 812.16
Total Events 30 108 222 402 3576
Cum. Attendees 2120 8600 21,920 46,040 2,60,600
Data
Cum. Speakers 256 1120 2896 6112 34,729
Cum. Sponsors 128 560 1448 3056 17,360

*Post Funding projections

** Data will contribute to revenue from 3rd year
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Summary
1st Year 2nd Year
Clients 105 630
Target Events 306 1056
Team Size 39 43
Salaries 111.65 208.92
Expenses Marketing 6.6 28.8
INR in lakhs Overhead (s) 14.1 43.65
Total Cost 137.18 281.37
Subscription 45.6 504
Revenue Individual Events 76.5 264
INR in lakhs
Ticketing 12.18 44.16
Total Revenue 134.3 812.16
Gross Profit -2.9 530.79

*Post Funding projections

** Positive Cash Flow in 8 months
Cost VS Revenue

*Post Funding projections

** Positive Cash Flow in 8 months
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Funding
We want to raise INR 1.22 crore
at a valuation of INR 8.1 crore (15% dilution)

Usage Impact

1st Year 2nd Year 1st Year 2nd Year

Tech 47 % 35 % Team Size 39 43
Sales 22 % 39 % Clients 102 630
Marketing 18 % 14 % Events 306 1056
Admin 13 % 12 % Revenue 1.34 Cr 8.1 Cr
(INR)

We will raise INR 9 - 12 crore in VC Seed fund

by 2017 end to expand in global market
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Current Equity Structure
Equity (%) Prop. Equity (%)
Vaibhav 50 42.50
Team Mayank 25 21.25
Employees* 15 12.75
Icreate** 10 8.5
Others
Angel - 15

*Employees: ESOPs awarded to the core team at a vested period of 4 years.

All the ESOPs have not been distributed yet.
**icreate: Hubilo got incubated in Sep 2014 at icreate, incubation center based in Ahmedabad.
INR 14.24 lakh invested in debt-equity model by icreate.
Amount to be returned within 3 years post spinoff if Hubilo is successful.
***Advisory: Hubilo has planned out an advisory board.
board 2.5% of equity have been kept aside for our advisory board.
It hasn’t been mentioned in the current equity structure.
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Competition
Direct Competitors
• Bizzabo, Israel
• Event Bank, Hong Kong

Indirect Competitors (Segments)

• Website Development companies
• Ticketing companies – Explara, MeraEvents, Townscript
• Email, SMS Service Providers
• Digital Marketing Companies

Partner Competitors
• Event Management Companies
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Exit Options
Acquisitions
Getting acquired by Cvent by differentiating ourselves in the market
Examples
Cvent Inc. has made 5 acquisitions in past 3 years worth $60 million
Eventbrite has made 2 acquisitions in past 2 years

Buyout
After raising VC Seed funding in 2018, an Angel would get a return of 4.42x
Examples
$42 million raised by Bizzabo, DoubleDutch and Picatic in past 2 years
Cvent raised $117.6 million through an IPO in 2013

Value after 2 Years

If we achieve the mentioned targets then our startup will be valued at
INR 43.5 crore ($6.7 million) in 2017 end giving an Angel a return of 3.5x.
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Team
Tester Writer Designer

Analytics PHP
PHP Android
CEO
Lead Dev
CTO
CMO
Thank you !