3.

What are some of the advantages Kickstart reaps from marketing and exporting a standard domestic
version of its product to all markets internationally, customizing only the outer package?
There are several advantages that Kickstart gains from marketing and exporting standard domestic
products to all foreign markets. For example, it saves time and money by selling the same product as it
does not need to modify the ingredients used. It only requires the label and the package to be changed
according to the laws and regulations of different countries. They also did some research about
different cultures and changed the design of their standardized products accordingly. Furthermore,
because they are not replacing existing products, the company does not need to conduct research and
development, which saves them a lot of money. By exporting the same product, the company
benefitted a lot and increased their reputation globally, also.