COURSE NAME: MEDIA PLANNING AND MANAGEMENT

COURSE CODE: COM2223

PREPARED BY: NABILA FATIN YUSOF
DIPLOMA IN COMMUNICATION-SDS

Business Plan Proposal & Presentation (30%) - SLO3, PLO8

Students need to come out with ONE proposal to promote one TV programme show that they have
chosen. In the proposal, with a given budget of 1 million Ringgit Malaysia, students need to
specifically highlight all the relevant media platform to promote that specific TV programme.

Students need to make sure that their planning for the TV programme promotion is relevant to their
target audience. Students also need to specifically justify each of the media selection that they
choose and when is the best time to use that platform for promotion purposes. Student needs to
present the proposal in the class and also come out with a proper report for this task.

The format for the report:

Font types: Arial
Font size: 12
Spacing: 1.5 spacing
Text alignment
Minimum 12 pages (not included cover page/pictures/illustration/references)

Student needs to submit a softcopy version of the report together with the presentation slides during
the submission date.

Submission dateline: 26th July 2021 (marks will be deducted for the late submission)

Presentation dates: 26th and 29th July 2021

Presentation duration: 20-25 minutes for each group

 Rubric Group Assignment COM2223 (30%)
Student Name:

Student ID:
Criteria 9-10 marks 7-8 marks 4-6 marks 1-3 marks Score

Lack of explanation
-Each point is
Each point is well -Each point is minimally and is hard to tell
Content adequately
explained. explains. what the content is
explained.
all about.

The content consists of
Facts and Arguments details of logical facts and
arguments.
The analysis consists of
Analysis
excellent critical thinking.
The content consists The content consists of Content consist of
of adequate logical minimal logical facts and lacks logical facts
facts and arguments. arguments. and arguments.
The analysis consists Lack of critical
The analysis consists of
of adequate critical thinking in the
minimal critical thinking.
thinking. analysis.

- Easily
- Focused, interesting main understandable - Lacks central ideas
- Some ideas are not
idea main idea - No clear examples;
clear
- Strong, relevant, specific - Average examples random thoughts
Presentation of ideas - Few irrelevant
examples - Original details but - No sense of
examples
- Insightful details fit the some may be too purpose/unclear
- Insufficient details
audience/purpose general details

Most of the contents Most of the contents

All contents were highly Some of the contents
were averagely were not relevant at
Relevance relevant to the TV / Radio were not relevant to the
relevant to the TV all to the TV /Radio
programme. TV /Radio programme.
/Radio programme. programme.

Information is 100%-90% Information is 80%- Information is 50%-30% Information is totally

Information
well-organized. 60% well-organized. well-organized. not well-organized.

Knowledge of All group members display Majority group Few group members Most group
Material a thorough knowledge of members display a display some knowledge members make
the material presented. thorough knowledge of the material serious errors in the
of the material. presented. material presented.
The presentation shows The presentation Presentation is The discussion is
Presentation and significant effort. Students shows effort. acceptable. The somewhat lacking in
Q&A session go beyond basic questions Students discussion is adequate basic questions /
and answers. occasionally go but does not go beyond answers.
beyond basic basic questions /
questions / answers. answers.
Organization and - Clear, developed - Identifiable - The structure is difficult - Fails to provide
Transition beginning, middle, and beginning, middle, to follow beginning, middle,
end. and end - Ineffective transitions and end.
- Transitions tie ideas - Sequencing and - Reader is forced to - Lacks sequencing
together transition logical reread or direction and
- The flow of ideas is and present transitions
controlled - The flow of ideas - Pace drags; reader
may be slow or frequently
choppy confused

-The work indicates -The work indicates a

-The work indicates full of -The work indicates a
an adequate lack of
Understanding understanding of the minimal understanding
understanding of the understanding of the
whole material. of the whole material.
whole material. whole material.

Total: