How Can Blogs Help With

So-Called
Viral Marketing Efforts?
YEW XIN LING_20040325
DR SOO SHEY SANS
COM2213 ORGANISATION COMMUNICATION
 Key takeaways:

Introduction
Today's Blogging vs Viral Marketing
Why Should You Use Blog?
Topics Examples
How can blogs help?
5 Tips to Make Your Blog
Posts That Goes Viral
Conclusion
Introduction
With almost 4 billion people
worldwide currently connected to
the internet, there has never been
a better time for businesses to
include blogging in their
marketing strategy.
Blogging
Definition: an online journal or
informational website displaying
information. It is a platform
where a writer or a group of
writers share their views on an
individual subject (Edenwoolf
Blog by Test, 2020).

Function: Talk about your daily life or share

about things that you were doing.
Goals: used as a means of drawing traffic to
websites.
Viral
Marketing
Definition: A marketing
strategy that uses existing
social networks to promote a
product mainly on various
social media platforms(Fraile,
2021).

Function: Spread information about a product

or service from person to person by word of
mouth or sharing via the internet or email
Goals: Inspire individuals to share a marketing
message create exponential growth in the
RM460 Burger & YBB
number of its recipients.
Why should
you use
blog?

Quality Influencer Strengthen Company Builds Rapport with

Interaction SEO Strategy customers

Then attention span is very low in Greater exposure to a relevant Allow the company to share expert
social media while blog allows audience and a boost in your knowledge and build credibility,
writing and argumentation of search engine rankings. along with interacting with
thoughts. audiences.
 Statistics
According to the research (Clement, 2020) :

53% 75% 67% Businesses that make blogging

a top priority get 13x more
positive ROI on their
more leads for the BRB
Marketers agreed B2B marketers say they’re marketing efforts.
marketers who're using blogs in
that blogging is their more likely to use blog their content marketing mix 55% more visitors
top content posts in their social media compare to those not using
97% more inbound links
marketing priority. content strategy. blogs
434% more indexed pages
How Can
Exceptional traffic boost
Blogging helps you get visitors’ attention with helpful

Blogs Help
information.

Connect People to Your Brand

with So- Blogging allows you to show your followers a personal

side of your business.

Called Viral Boost Website Engagement

Active comment section allows you to have two-way

Marketing communication with the visitors

Create Opportunities for Sharing

Efforts? Blogging provides the opportunity for others to share

the link to your blog .
 EXAMPLES
Blog from blogger sharing his investing
experiences and interaction with
viewers

It's either from its own company website. blogspot or

Facebook. All of the examples resemble that blog is playing
an important role in the viral marketing strategy.

With more than 100,000 YouTube

subscribers and a whopping 2
million-plus Facebook followers.

Buzzfeed sharing the trend happening

right now

A blog that is shared to social media

and was shared by hundreds of people.

Rip Curl bills itself as the

“ultimate surfing company”. It
chronicles surfers’ search for
the best waves and the
ultimate surfing lifestyle and
features great photography,
and stories told by surfers for
surfers.
5 Tips to Make Your Blog
Posts That Goes Viral

Write a Blog Post Uploading Survey your audience Make Your Blog Go
Make Use of from Your content on The Best (User-generated Viral with Social
Analytics Tool Audience’ Outlook Day of The Week. content) Media Ads
Google Trends give you Create blogs from your Publish on the best day of the Surveys are among the best Social media ads are among
trending topics in your perfect reader’s standpoint. week. Make research to find content marketing tactics. the most effective ways to
niche according to your Ask yourself: the best days of the week to Target audience tells you what make your content go viral.
search query. - What issues is your blog post publish your blog. they want to read from your Social media enables you to
Google Analytics show going to solve for your ideal Being able to figure out the blog, and you respond positively add value to your
you the top-performing reader? best day to release content is to their demands. stakeholders in a targeted
blog content for your - Is the blog content going to ideal because more people way, allowing you to
inspiration. connect with your readers? will be online to interact and communicate faster, more
Buzz Sumo show you the - Will your article be a solution share your posts. often and with greater
best performing content to your reader’s needs and relevance.
based on the keyword interests?
you entered
 CONCLUSION
The best marketing
doesn't feel like marketing.
Tom Fishburne
 REFERENCES
Bavaro, R. (2021, January 26). What is the Purpose of a Blog and Do I Need One? SMA Marketing.
https://www.smamarketing.net/blog/what-is-the-purpose-of-a-blog
Clement, M. (2020, February 12). 9 Easy Ways on How to Write a Blog Post That Goes Viral. Business 2
Community. https://www.business2community.com/blogging/9-easy-ways-on-how-to-write-a-
blog-post-that-goes-viral-02283784
Edenwoolf blog by Test. (2020, April 13). EdenWoolf. http://edenwoolf.com/blogs/view?
_i=MTE=#:%7E:text=A%20blog%20(shortening%20of%20%E2%80%9Cweblog,views%20on%20an%
20individual%20subject.
Fraile, A. (2021, March 1). What Is Viral Marketing? Examples and Advantages. Cyber Click.
https://www.cyberclick.net/numericalblogen/what-is-viral-marketing-advantages-and-examples
Rip Curl. (2021, July 1). Team Rip Curl Takes On the 2021 USA Surfing Championships.
https://www.ripcurl.com/us/blog/team-ripcurl-2021-usa-championship.html