A company overview (also known as company information or a company summary) is an

essential part of a business plan. It’s an overview of the most important points about your
company—your history, management team, location, mission statement and legal structure.
It usually appears after the executive summary in your business plan.

The company summary section of a business plan should include:

Business name
Location
Legal structure (i.e., sole proprietorship, LLC, S Corporation, or
partnership)
Management team
Mission statement
Company history (when it started and important milestones)
Description of products and services and how they meet the needs of
the marketplace
Target market (who will buy your product or services)
Competitive advantage (what sets you apart in the marketplace to allow
you to succeed)
Objectives and goals (plans for growth)

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This statement is completely objective, focusing only on the facts of the problem and
leaving out any subjective opinions. To make this easier, it's recommended that you
ask who, what, when, where and why to create the structure for your problem
statement. This will also make it easier to create and read, and makes the problem
at hand more comprehensible and therefore solvable. The problem statement, in
addition to defining a pressing issue, is a lead-in to a proposal of a timely, effective
solution.

1. Describe how things should work.

2. Explain the problem and state why it matters.

3. Explain your problem's financial costs.

4. Back up your claims.

5. Propose a solution.

6. Explain the benefits of your proposed solution(s).

7. Conclude by summarizing the problem and solution.