Professional Documents
Culture Documents
Example 1
Mai Linh is a fashion chain. It is considering introducing a new line of African fashion in its
Mai Linh paid Tuan Bach $0.5mn to research the market. The results suggest that custome
Expected annual sales $30 mn. Purchasing from suppliers in Africa costs $10 mn.
Upfront R&D and marketing expenses $10 mn. No upfront investment needed. No new sh
Additional R&D, advertising, selling, advertising and general costs $5 mn each year.
Annual expenses to operate the current European shops $100 mn. Total current annual sa
African fashion to be trendy in 4 years. Then noone will buy thus Mai Linh will stop selling.
Corporate tax rate 40%. Debt-Equity ratio 1:1. Costs of equity and pre-tax debt are 10% an
Debt-equity ratio to remain constant.
a) Evaluate the project.
b) Suppose that African fashion sales will continue forever after year 4. Evaluate the proje