Progression of Economic Value

• Commodities

• Goods

• Services

• Experiences: Rendering AUTHENTICITY

• Authenticity: The new buying Criteria

• How to Render authenticity?

• 1. Being True to yourself: Know your heritage.

• 2. Being what you say you are: Do not advertise what you are not

Notes:
Commodities: Basic needs, Animals Minerals and Vegetables
Goods: Finished products made of commodities.

Services: Customized goods, customized products

Experiences: Specially designed form me. New level of economic Value

Authenticity: The new buying Criteria What you are buying and from whom you are buying.

How to Render authenticity? 1. Being True to yourself 2. By being what you say you are.

1. Being True to yourself: Know your heritage, know about yourself. What you are in past limits
your future.

2. Being what you say you are: People become unauthentic when they advertise what they are not.

The best way to be what you are is to provide people spaces where they can physically experience.
Provide environment.

Providing Authentic Experience

Starbucks Example
Notes:
The Coffee beans are the Commodity; they are sold of few sents

The coffee beans are crushed and packed in a bottle; they are sold in a dollar or 2

If you drink a cup of coffee in a café, it is sold of 4-5 dollars.

The same coffee if you drink at Starbucks, they provide environment and authenticity.
Pictures used