7/18/2021 Athletic Footwear Market – Global Industry Analysis, Size, Share, Growth, Trends, And Forecast – Facts and

ecast – Facts and Trends

Athletic Footwear Market – Global Industry

Analysis, Size, Share, Growth, Trends,
And Forecast
JULY 18, 2021 BY SURENDRA CHOUDHARY  ♥

The athletic footwear market report is a detailed study of trends, growth indicators, and economic
forecast during 2018-2028. The report promises to provide key insights into the falling ratings for
sports broadcasts. Currently, the falling ratings for all sports including NBA, MLB, and NFL is a
major challenge worrying investors. According to sports illustrated, there is a 9.7% drop in overall
NFL rating during the 2017-2018 season. Moreover, there was an 8% fall in the NFL rating in 2015-
2016. This pattern is consistent over all major networks including ESPN, MLB, and Fox. This is an
important trend to watch out for in the athletic footwear market. The dynamic shifts in viewing
patterns of of the audience is expected to bring about a sea of change in loyalties, branding,
marketing and distribution channels in the athletic footwear market.

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Global Athletic Footwear Market: Notable Developments

K-Swiss, a major brand for athletic footwear designed new sneakers especially for esports players in
2019. According to a new report by Goldman Sachs, the esports market will be worth $2.7 billion by
2022. Moreover, the move by K-Swiss is in line with other major brands including Adidas and Nike
which also signed sponsorship deals with e-sports in 2019.

While speaking in an interview, former vice president of digital and brand strategy at phoenix Suns
said, the rising usage of tablet and smartphone has led to increased consumption of online channels
on Youtube as well as Netflix. On the other hand, the Brian Hughes, senior vice president MAGNA
Global USA said, there is an increased interest in quick highlights, stats, and updates.

Athletic Footwear Market: Drivers and Restraints

More consumer are engaging in cord cutting, cord shaving, and responsible for the falling ratings.
This may be a worrying trend but it is a sign telling investors to adapt more to the digital medium.
The interactive and vibrant interaction of digital medium needs to be analysed further in order to
find more suitable and lucrative branding and marketing opportunities.

Many analysts believed the reason for the sudden drop in ratings has a lot to do with generational
change. They believed millennial aren’t keen on watching sports as much as their previous
generation. However, new studies have debunked this theory. The number of millennial watching
NFL on TV actually increased from 65% to 67% in 2016-2017 season. So, the challenge here is not
essential generational, or lack of interest. However, it’s about fighting short attention spans.

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Global Athletic Footwear Market: Geographical Analysis

The global athletic footwear market report will cover key regions of the globe which display huge
diversity in their viewership trends towards sports. On one hand, North America and Europe are
witnessing huge stride towards e-sports. On the other hand, countries like China are witnessing
major uptake of new sporting viewership including MLB and NBA. The e-sports market will likely
remain dominant in the near future as rising urbanization globally, congested space, and busy
lifestyle are moving city dwellers away from conventional sports. Additionally, the e-sports in the
virtual world provide a far more interactive, community-based, and passionate fan following. The
growing demand for athletic footwear in conventional sports is likely to remain high, thanks to
expanding outreach to new regions, growth in interest for shorter formats of the game, and rising
disposable income in developing countries. However, the digital arena leaves large scope for
investigation as new players, new regions, and dynamic shifts in advertising, marketing, and
distribution promise to create new opportunities for growth.

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