8/24/2021 Laser TV Market – Segmentation Detailed Study With Forecast – Facts and Trends

Laser TV Market – Segmentation Detailed Study

With Forecast
AUGUST 24, 2021 BY SURENDRA CHOUDHARY  ♥

Laser TV Market: Introduction

Laser TV is a type of display which uses lasers to display pictures on screen. Laser TV uses three
colored lasers and a rotating mirror to direct the light on to a surface. The combination of
different colors generates a wide range of colors compared to other display technologies.
Laser TV produces sharp images and avoids the scattering issue which is seen in LEDs. Laser TV
uses reflection imaging technology which does not impact the eyes, especially for children and
older people.
Demand for laser TV is expected to increase during the forecast period in both residential and
commercial segments due to changing lifestyle and increasing popularity of digital marketing
and home entertainment systems.

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Key Drivers, Restraints, and Opportunities of the Global Laser TV

Market

Laser TVs are energy efficient as the power required for lasers is less; quality of laser is also
accurate as compared to plasma and liquid crystal displays. Laser TVs have a longer lifespan and
are wireless for ease of operation. The built-in audio feature saves on additional speaker
requirement.  Laser technology is energy efficient, durable, and creates bright colors which are
not available in any other TV. The global laser TV market is thus expected to grow during the
forecast period due to these features.
However, the laser TV market might face restraints due to the high cost of light source, lack of
resources, difficult collaboration chain, and insufficient industrial investment. Industries are still
struggling with the laser display standards, and non-traditional advertising technique, usually
promoting the product in films and other media which is the trend.
Major events such as concerts or expos use laser technology to display clear images. Ahead of
major sporting events such as UEFA 2020 and Cricket T20 World cup, many restaurants, cafes,
bars, and malls look for better display technology, thus creating an opportunity for the laser TV
market.
Manufacturers are coming up with new products such as the launch of a self-rising laser TV by
Hisense in January 2020 equipped with TriChroma technology, and launch of new laser TVs by
LG. Laser TV is expected to be the future of television. Growth in the gaming and sports
industry is likely to further drive the demand for laser TVs during the forecast period.

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8/24/2021 Laser TV Market – Segmentation Detailed Study With Forecast – Facts and Trends

Asia Pacific to Lead the Global Laser TV Market

Geographically, the global laser TV market can be divided into five regions: North America,
Europe, Asia Pacific, Middle East & Africa and Latin America.
Asia Pacific is expected to dominate the market during the forecast period. China, Japan, and
India provide favorable business opportunity to the market.
Asia Pacific is projected to be followed by North America and Europe due to a rising
entertainment industry and also due to various upcoming sport events.

Key Manufacturers Operating in the Global Laser TV Market

The market is consolidated with the presence of few manufacturers. Manufacturers are trying to
introduce new products at a lower price.

Leading players operating in the global laser TV market include:

Hisense
Appotronics, Inc.
LG
VAVA
XGIMI
Dell Inc.
Xiaomi Corporation
BenQ Corporation
Toshiba Corporation
Sony Corporation

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