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the text is inseparable from the logo. ESN members should use it in a consistent way that is clear and obvious to others. Therefore ESN also has an emblem.ORG 2 . a logo can only exist. publicity etc. COMPOSITION OF THE LOGO The full text is: I*ESN International Exchange Erasmus Student Network and consists of the following colours: Furthermore. values and expectations. WWW. so that everyone can spot their identity from a distance and this shows that throughout the association they have the same principles. THE STAR As mentioned. into a circle. so people may feel restricted in using it for different applications. if it remains consistent with its image as it was created by Koewijden-Postma. which gives more flexibility for printing. developing PR-material.THE LOGO The logo is composed of two parts the image and the text. not to rotate or transform the star. The ESN logo is copyrighted at European level and ESN has the rights on the design that was voted at the Annual General Meeting in 2006. This is why organisations stick to a unique and unchangeable design. This means: not to change the colours and their order. as one network. due to its form and non-verbal communication. However. in order to speak as one voice.ESN. which is actually a square. those two parts are inseparable. and be recognised by everyone.
adjust.ORG 3 . But in order to really have a ‘skin’ as an organisation or network. Still. or add something to the original logo. Internal applications: People might want to apply changes to improve.ESN. there are ways in which one can overcome this issue by using some creativity. the important thing is not to touch the design itself: Besides the logo. it is more flexible in its applications: LOGO INSIDE THE STAR SIGN INSIDE THE STAR PART OF THE STAR THAT IS RECOGNISABLE For the usage of the corporate identity in printed material you also have to take in account that you need to use certain margin area’s around the logo or star. as showed below here: WWW.APPLICATION OF THE LOGO AND EMBLEM a. the emblem and star also represent ESN’s corporate design. the design of the logo is not to be touched. As this easily recognisable sign doesn’t need words to be understood.
b.. This means that in accordance with the developer. Web Projects Administrator of ESN International at wpa@esn.) Thus. discriminatory.. don’t hesitate to contact: • Marco La Rosa. not with political. without the section’s supervision. i. ESN AISBL also kindly asks the sections to inform them about the production of merchandise containing the logo. leaflets. Should uncertainties arise. The ESN logo is copyrighted and ESN AISBL transfered this copyright ownership to the sections. racist or sexist purposes etc. External applications: There are certain regulations for external usage of the Corporate Identity. such as Erasmus students.org WWW.ORG 4 . a few rules have been elaborated in order for ESN to use the corporate design freely on PR-material: • • • • Logos can be used freely for all communications.org • Rania Chantzopoulou. sexual. Koeweiden-Postma. websites.e. sponsors etc. External Relations of ESN International at external@esn. thus they can be used only and exclusively in accordance with the Principles of ESN (i.ESN. posters. the logo belongs to the sections and – in the sections’ interest – is not to be transferred to third parties. Logos can be used freely for freebies/gadgets (merchandise given for free) Logos cannot be used for productions aimed at making a profit Logos represent the unity and integrity of the network. International Relations Offices.e.