Business Plan of GFC FANS

MISSION:
Our goal is to exceed customer satisfaction through supreme quality products, manufactured to the
highest standards that last a lifetime.

VISION:
We believe that we have a unique product which has been developed by G F C and no other country
manufactures a pedestal fan like ours. This product is most useful in the hot tropical humid
climates. We want to mark this product throughout the world, and we foresee this product to
dominate the entire International market. We want to set up an excellent after-sales-service, and
spare parts supply service to each and every country. We also want to set up home service centres
throughout the world.

OBJECTIVES:
 With G.F.C’s products you do not have to compromise on either efficiency or aesthetics. Due
to high quality material, our products are durable and are as tough on the inside as they are
beautiful on the outside.
 We guarantee to deliver smooth, cooling comfort through our diligently crafted beautiful
products that transform your environment.
 Our wide range of products ensure you find exactly what you need

Products of GFC fans:

1. Ceiling Fans
2. Pedestal Fans
3. TCP plastic Fans
4. Table Fans
5. Wall bracket fans
6. Exhaust fans
7. Floor Fans
8. Cooler Fan & pump
9. Washing machines
10. Regulator and dimmer

Departments in GFC fans:

There are 09 departments currently working in the organization as follows
1. Purchases
 2. Raw material inspection
3. Production
4. Sales and Marketing
5. Research and Development
6. Accounts Department
7. Human Resources Management
8. Internal Audit
9. Export & Import

Environment analysis:
Analysis of the External Environment
External environment is related to find out the forces that are most likely to influence the firm's
actions and future performance:
 International competitive & Market
 Domestic Competitors
 Economic
 Political
 Cultural
 Technological
 Legal forces

International Competitive & Market

In the international market GFC fans faces the big names as competitors from Japan, China,
America, Malaysia and India are the big name in Fans manufacturing. GFC fans is the only
industry in Pakistan who take the tender for export to USA recently. The buyer of the USA shows
the confidence on this industries ability that's why they give them the orders.
GFC fans also exported their fans in the England. The recent export leads was about 4,560.00S
that was the first time when a GFC fans were export their fans to UK. The changing temperature
of the world demands a fans industry to produce more fans and in the international market.
GFC fans is not a very big name as to beat Japan but they are not far away from them as well. GFC
fans growing their setup through better marketing in the international market
Currently they are exporting their products in the following counties and the export leads are also
given to analysis the production power and sales of the industry
In Arab Countries there is a big demand for the GFC fans because of the quality, cheap prices, &
goodwill. GFC fans are exporting their products in the following countries.

Economic Situations:
The economic situation of the electrical fans market is worse the prices of the raw material is
disturbing the whole economic chart of the GFC fan.
Cultural environment:
The cultures of the different areas may affect the GFC fans products and sales. In Euorpe the
cultures are different they mostly used fancy type of fans which through a low air but looks nice
When they are instilled in to the room. Because they do not need high speed fans due to cold
temperature.
Legal forces:
Sometimes a legal force outside of the industry affects the industry badly. The Pakistani Laws do
not allow this kind of industry to form independently. They are a lot of limitations and obligatio ns.
Trade Policy:
The main elements of this strategy are:
 Reducing cost of doing business
 Increasing market access
 Technology and skills-upgradation
 Value addition
 Social, Environmental and security Compliance
 Region specific strategy

S.W.O.T Analysis of GFC fans:
Strength:
1. GFC fans are the largest fans manufacturing company they are also export in bulk which
earns the heavy Revenue for Pakistan
2. Mist Fan was firstly introduced in Pakistan by GFC fans.
3. GFC fans is the only Pakistani firm which exports their fans in USA.
4. GFC fans uses the most modem/high tech machinery like Capstan & Turret Lathes,
Progressing Stamping presses, Die Casting Machines, Injection Moulding Machines,
Automatic Armature Winding Machines, CNC Wire Cut Machines, Spark Erosion
Machines and Ovens Containing Conveyers for drying Stove Paint.
5. GFC Fan has become the first Pakistani Fan manufacturing company, which has secured
approval to market its Electric Fans in USA (American) market. According to Export
Promotion Bureau (EPB), General Fan Company Ltd., of Gujrat has obtained
"Underwriters Laboratories Incorporation" (ULI) certificate USA to market its Pedestal
and Stand Fans over there.
6. G.F.C. installed copper wire manufacturing unit in 1988. G.F.C. is also manufacturing its
own capacitors. G.F.C. were the pioneers in export of fans from Pakistan. G.F.C. have got
four Export Trophy.
7. Awards for Fans and other Electrical Products like enamelled Copper Wire.
8. GFC fans is giving the employment to more than 1000 people in his industry.
9. GFC fan producing the high quality fans in Pakistan.
Weakness:
1. On managerial level there is no proper way to find out the problems.
2. The product problem solving strategy is not useful.
3. No check and balance on the managerial staff.
4. Implication of information system is poor.
5. The concentration is diverted by producing different products in the same industry.
6. The strategy planning is not so affective.
7. Using old methods to solve the problem.
8. A managerial set up can be improved.

Opportunities:
1. If government reduces excise duties on imported raw material, prices of fancy fans and as
well as of Regular fans can be reduced
2. Increase in population and global warming will increase the demand of fans.

Threats:
GFC Fans is not having monopoly on the market they have the threats from different factors.
Followings are main threat for GFC Fans.

1. Threats of corruption in the Operational and Management level

2. Rise in the price of the raw material.
3. Maintenance of the product Quality
4. Change in the Government Trade polices
5. The competitors new miles stones (Metro fans)
6. Splits units market demand disturbing the GFC Fans sale.
7. Major fan producing countries are Japan, Korea, Taiwan, Hong Kong, India and China.
Japan is covering high quality market segment of international fan market.

Strategies:
Management strategies:
The company's management is highly experienced and qualified, with seasoned investors. The
company strives to hire qualified people who take pride in their work. The company's
management philosophy is based on responsibility and mutual respect.

Financial strategies:
The company will require additional investment or loans for Phase II, set to begin during
the fourth year of operation.
Suggestions:
1. Vision statement is too long, it must be one or two sentences
2. G.F.C still emphasizes on production concept. They must be forward thinking
3. Local market of Gujrat area can be captured
4. G.F.C system is based on Microsoft XP, it should be upgraded to latest windows 8 or
8.1
5. G.F.C must invest in outside business
6. Less monitoring or check and balance. There must be check and balance
7. More the export the more the profit will be; because of this G.F.C can enjoy a lot more
profit than existing.
8. G.F.C can easily expand its businesses through external debt because of its already
built credibility.
9. By the reduction in cost of production G.F.C can enjoy the more profit margins.

REFERENCES:
 http://www.scribd.com/
 http://gfcfans.com/company-profile/
 http://gfcfans.com/
 http://www.brecorder.com/