Individual essay: conforming to business ethics is the important key of successful business.

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Business ethics is a basic instruction that help leading company to the right path. It can be displayed by
numerous way such as doing environmental campaigns, helping children in remoted areas or may be
just a simple thing like ensuring the products’ quality, paying tax for government. Moreover, ethics is
different with law and more effective than laws in gaining customers’ trust and creating an engagement
relationship with customers. Therefore, conforming to business ethics standard is the simple way to get
more customers’ attraction following by having high-quality products, having the awareness of
protecting environment and contributing for the next generation. supporting charity initiatives

Social self-image
On scoring highly in social aspects or creating a good social image, the company has
embarked on supporting charity initiatives. This is basically giving back to the society
and mostly entails helping or donating to the poor. This initiative has helped the
company to support community-based programs and more so initiate its own social
projects which have helped the company in creating a good social image with the society
(Bateman, 2003)

Introduce

Body

1. Trust is one of the most essential elements in contributing businesses’ success, ethical company
usually gain more customers’ trust than another company and from then they earn more profit than
another. In the top 5 reasons why people do not buy the product, fear and untrustworthy is in the
top of the chart.
- (This is where something like social responsibility comes into play. For a growing
number of people, social responsibility is relevant to their marketplace decisions.
Yet, little research shows it to be a big part of decisions made between brands in a
category. That’s because social responsibility is not about why people buy; it’s about why
people don’t buy.)
A. People tend to buy things have good quality or have the best quality that they hear from their
acquaintance
- (When it comes to making a purchase, people want the best product of that type. So, the
things that matter when people buy are the things that make one brand a better choice in
that category. When the cash register rings, it signals a buying decision that has been
made on the basis of category features, as well as the trade-offs people have made of
one feature versus another. That is why people buy.)
B. People tend to support for brand that organize environmental campaigns
- With the environmental issues recently, people care more about environment and try to
not harm it anymore
C. People usually have a good first impression with the business that make good things for
children.
- This is coming to the sympathetic of customers with children in mountainous areas also
that it attacks humanity among children. So that customers can remember the brand
name go along with the good vision of their money.
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