Professional Documents
Culture Documents
Country music
Jocelyn R. Neal
https://doi.org/10.1093/gmo/9781561592630.article.A2224075
Published in print: 26 November 2013
Published online: 10 July 2012
The origins of country music are the folk music of mostly white,
working-class Americans, who blended popular songs, Irish and
Celtic fiddle tunes, traditional ballads, and cowboy songs, along with
African American blues and various musical traditions from
European immigrant communities. In the 1920s, the recording
industry and newly emerging radio industry transformed their music
into a commercial genre known primarily as “hillbilly,” along with
descriptors such as “old-time,” “old familiar tunes,” and “hill and
range” music. Over the subsequent century, country music has
evolved into a vibrant commercial genre that maintains allegiance to
concepts of tradition and rusticity, even as the music continues to
reflect the modernization and urbanization of its audience.
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Country music stars celebrate the 60th anniversary of the Grand Ole
Opry, Nashville, Tenn., 1985.
AP Photo
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country music as a means of asserting their connections to the value
system, traditional identity, and cultural themes that are represented
in the genre.
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record companies suffered a slight decline in sales. The combination
of radio stations that needed live performers to fill their airtime and
record companies who were eager to increase sales generated new
opportunities for rural musicians to become professional
entertainers.
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the sounds of local Saturday-night barn dances onto records. Family
ensembles steeped in gospel music such as Ernest Stoneman and his
Dixie Mountaineers performed in a style typically heard in
Appalachian churches.
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music. By the mid-1930s, record sales began to pick up, and new
labels such as Decca adopted country music as area of
specialization.
New styles made inroads into country music, most notably via the
singing cowboys featured in Hollywood’s Western films. (See
Cowboy, Singing.) Stars such as Gene Autry (“Back in the Saddle
Again”), Roy Rogers, and Tex Ritter played noble, independent
cowboy heroes in the formulaic films, which incorporated songs
written to evoke traditional cowboy songs. Songwriters working in
Los Angeles such as Bob Nolan found a growing market in
composing western-themed songs for movies and for radio
broadcasts. Vocal groups including the Sons of the Pioneers (which
included both Bob Nolan and, for a brief period, Roy Rogers)
specialized in close-harmony performances of cowboy songs,
although their musical style also incorporated aspects of pop and
jazz. Women, including Dale Evans and Patsy Montana, also
appeared in the Western films and earned recognition as recording
artists. Through their popularity, the singing cowboys expanded the
sounds of country music far beyond its hillbilly roots. They also
prompted the adoption of the cowboy as the primary image for
country music. For mainstream audiences, this image was far more
respectable than the hillbilly stereotype and represented
independence, self-reliance, and an element of heroism that
appealed to fans during the 1930s.
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the big-band jazz ensembles of the day, differentiated mainly by their
prominent fiddle players and lyrics that commonly invoked
Southwestern and Western themes (“New San Antonio Rose”).
During WWII, soldiers from rural areas who were stationed abroad
introduced country music to colleagues from other backgrounds. The
Armed Forces Radio Network regularly featured country music,
which came to represent ideas of home and patriotism. Domestically,
the defense industry sparked massive internal migration as
Southerners in particular moved to industrial cities, taking their
music with them as both nostalgic reminiscence and a welcome form
of entertainment in their new environments. Cities such as Los
Angeles soon housed a thriving country music scene with numerous
radio shows and dance halls that employed live bands, sometimes
seven nights a week.
In Texan dance halls, the large western swing bands gave way to
Honky-tonk, a musical style that also was designed for dancing and
drinking but that reflected the philosophic duality grounded in
Saturday-night revelry and Sunday-morning preaching. Ernest Tubb,
Floyd Tillman, Lefty Frizzell, and Webb Pierce all cultivated this
style, which combined fiddle and steel guitar with electric lead
guitar, rhythm guitar, upright bass, and plaintive, nasal singing. The
aesthetic of honky-tonk was very different from the family-centered,
folk traditions of the barn dance music and instead reflected the
topical interests and concerns of a large population of young people
displaced from their traditional roots by employment opportunities,
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who gathered in the honky-tonks for camaraderie and
entertainment. Lost love, cheatin’, and the hard knocks of life
became common lyrical themes.
Toward the end of the 1940s, Ernest Tubb and others artists led a
charge to increase the respectability of country and change the
terminology by which the music was known, replacing “hillbilly” with
new labels including “folk” and “country and western.” The country
music industry put down additional roots in Nashville when Fred
Rose and Roy Acuff opened the Acuff-Rose publishing firm in 1942,
while a proliferation of recording studios further enticed record
labels to the city. In the early 1940s, a combination of strikes within
the American Federation of Musicians and complicated negotiations
with performing rights organizations gave a huge commercial boost
to country music. By 1950, country music was a national,
burgeoning genre with stylistic diversity that served an increasingly
middle-class audience.
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(iii) 1950s-60s: Nashville sound and
reactions
A year after Hank Williams’s death, Elvis Presley turned his affection
for both rhythm & blues and honky-tonk music into Rockabilly,
characterized by energized bass playing, pulsating rhythm guitar,
and brazen electric guitar solos, all supporting vocal performances
that were sensual and highly expressive. Presley’s music was an
integral part of the birth of rock ‘n’ roll, a new, teen-oriented musical
genre that crossed racial and class lines. In the mid-1950s, several
young country performers joined in rockabilly and rock ‘n’ roll
scenes, notably Johnny Cash (“Folsom Prison Blues”), Carl Perkins,
and George Jones. Others, including Conway Twitty, Waylon
Jennings, and Kenny Rogers, also got their professional start in rock
‘n’ roll before later sliding into mainstream country.
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The most successful purveyors of the Nashville Sound were Jim
Reeves, Patsy Cline, Eddy Arnold, The Browns, and Jimmy Dean.
Patsy Cline (“I Fall to Pieces”) represented the larger shift in country
music, from a downhome musical style tied to its hillbilly and rural
past to a more upscale, sophisticated musical expression of an
upwardly mobile, adult middle class. Cline appeared in formal
evening gowns and furs, for instance, while Jim Reeves, Marty
Robbins, and Eddy Arnold traded the western look for tuxedos, just
as their recordings traded in twang for a palatable pop sheen. Many
of these artists appeared on both the pop and country charts
simultaneously, marking the widespread acceptance of this new style
of country music. The trend of country music toward a pop sound,
combined with the emergence of rock ‘n’ roll, also paved the way for
young, attractive performers such as Sonny James (“Young Love”)
and George Hamilton IV to craft hybrid country-pop careers as teen-
sensation crooners.
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(“Crazy”) launched their professional careers as songwriters rather
than as singers in this era. Their songs appealed to musicians
working on the border between country and rock such as the Everly
Brothers and Roy Orbison, which further raised the profile of
country music within popular culture in general.
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(iv) 1970s-80s: Shifting boundaries and
crossover success
The biggest male stars in this era were mostly middle-aged singers
comfortable in addressing middle-aged topics. George Jones (“He
Stopped Lovin’ Her Today”) specialized in honky-tonk, beer-
drenched themes, even though his recordings were often styled in
the Nashville Sound. Conway Twitty (“Linda on My Mind”) often
confronted sexuality and infidelity in his lyrics. Kenny Rogers,
Charley Pride—one of the few African Americans to achieve lasting
success in country music—and others all followed suit.
Women who had built careers in the 1960s such as Parton, Wynette
(“D-I-V-O-R-C-E”), and Lynn were joined by others such as Dottie
West, Lynn Anderson, and Donna Fargo. Their music expressed the
ongoing tensions between feminist independence and both the
constraints and rewards of conventional family roles. Male-female
duet partnerships became commonplace during this era, partly
because the format allowed easy exploration of the gender-based
topics that were prevalent at the time. Conway Twitty and Loretta
Lynn (“After the Fire Is Gone”), George Jones and Tammy Wynette
(“Two-Story House”), and Dolly Parton and Porter Wagoner were just
a few of the many pairings.
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existed with progressive folk-rock and countercultural ideas
incubated by the hippie communities who settled there in the 1960s.
The combination of Austin’s musically progressive attitude and the
desire to break with the establishment’s studio practices fueled the
Outlaw movement in country music. Willie Nelson and Waylon
Jennings shaped new identities that were built on a rebellious, anti-
establishment attitude and expressed through stark, sparsely
accompanied recordings that recalled earlier roots of country music.
The outlaws also brought attention to singer-songwriters such as
Jerry Jeff Walker, Mickey Newberry, Guy Clark, Kris Kristofferson,
and Townes Van Zandt, most of whom had deep Texan roots, and to
revivalists of western swing music such as Asleep at the Wheel. In
1976, the television program Austin City Limits debuted on PBS,
providing a nationally accessible stage for what became known
collectively as progressive country.
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Kenny Rogers’s duet “Islands in the Stream,” composed by disco
legends The Bee Gees, which was the number-one song on both
country and pop charts in 1983.
Country music’s fusion with pop music in the early 1980s reflected
the political and economic tenor of those years. The Cold War’s arms
race stirred up patriotism, while Ronald Reagan’s economic policies
trumpeted material excess and triumphs of capitalism, amplified by
his persona as a Hollywood cowboy star. Country music during this
era favored styles that were endlessly upbeat in their themes, laced
with synth-pop sounds, and, symbolically, offered a glamorized
musical interpretation of the iconic American cowboy.
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Garth Brooks, 2008.
Country singer Garth Brooks performs during a charity concert, Friday, Jan. 25, 2008, in
Los Angeles, to benefit the Southern California 2008 Fire Intervention Relief Effort
(F.I.R.E). (AP Photo/Mark J. Terrill)
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conventional country with slick, rock elements, while Lorrie Morgan,
Mary Chapin Carpenter, and Kathy Mattea updated neotraditionalist
styles.
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routinely appearing on the pop charts. Any audible vestiges of
honky-tonk twang were erased from the music, replaced by clever
rhythmic hooks and electric guitar parts.
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In the mid-2000s, the MuzikMafia caught the country audience’s
attention with a fusion of rock attitudes, traditional, twangy country
music, and a rhetoric that rejected the commercial dimension of
country music. Their rise to fame brought working-class identities
and a distinctly Southern, “redneck” image to the fore of country
music, most notably with Gretchen Wilson’s “Redneck Woman.”
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2. Fan culture
Although the core of the country fan base was historically working-
class white rural people with a first-hand connection to agrarian life,
that has changed radically over the past century. Even in those first
few decades of recorded country, that description failed to account
for all listeners. Although the music industry attempted to draw
stark racial lines between musical genres, both musicians and
audiences spanned racial and ethnic categories, embracing whatever
music existed natively within their communities. Similarly, the
working-class identity of the audience changed radically after WWII,
and recent demographic surveys confirm that both education and
income levels of country listeners are at or above national averages.
In spite of these characteristics, claiming to be a country fan still
carries with it a negative cultural stigma that derives from the
genre’s adherence to traditional rhetoric and conscious efforts to
remain distinct from other pop music.
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3. Country music and politics
Country music has been linked with various political platforms and
campaigns since its earliest recorded history, yet has never adopted
a unified political perspective. Early country singers often performed
on the campaign trail for populist candidates across the South. A
number of country singers and producers moved into key political
roles during those years, including Jimmie Davis (governor of
Louisiana) and W. Lee O’Daniel (governor of Texas). In the 1960s,
mirroring national changes in the political landscape, country music
followed the South into a predominantly Republican identity. In
1974, Richard Nixon performed on stage at the dedication of the
new Opry theater.
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4. Global country
Country music has long existed in settings outside the United States.
In some regions, including much of Brazil, local musicians have
developed a form of country music that matches the American
tradition in social functions and cultural meaning, yet is musically
unrelated. Canada, by contrast, boasts a thriving scene with its own
stars and national awards show that overlaps extensively with the
United States’ scene. The largest country music presence outside of
North America is found in Australia. In the 1920s, American record
labels including Edison and Banner marketed their hillbilly
recordings to Australian audiences. The music resonated with local
vernacular traditions, which also addressed working-class, agrarian
life in a country where expansive stretches of land and a rich cowboy
culture. Australian musicians such as Tex Morton began recording in
the 1930s with songs that were largely patterned on American
country. In the 1950s and 1960s, Slim Dusty and others built a native
country music scene in Australia, even while still tapping into
American songs and styles. Australian fans formed their own
national trade association in 1992 and today have their own stars
and traditions. Moving the opposite direction, several Australian
stars, including Keith Urban and alternative country singer Kasey
Chambers, have recently carved out successful careers in America.
In the British Isles and Northern Europe, country music has taken on
two different guises. One is as a representation of traditional
working-class musical expression, similar to its meaning and
function in the United States. Scholars have documented places such
as Norway, Austria, and England, where local fans support country
music that is loosely derived from American traditions, yet that has
come to represent local artistic expression of class identity and
traditional values. In a very different guise, however, country music
sometimes appears as a caricature of American culture: an
exaggerated Wild West representation of the cowboy. In these
settings, country music events are staged as an exotic attraction,
with extreme interpretations of musical twang and cowboy culture
presented as novelty.
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5. Scholarly approaches
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Bibliography
J. Greenway: “Jimmie Rodgers: A Folksong Catalyst,” The
Journal of American Folklore, 70 (1957), 231–4
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M. A. Bufwack and R. K. Oermann: Finding Her Voice:
Women in Country Music, 1800-2000(New York, 1993, rev.
and expanded 2/2003)
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J. Jensen: The Nashville Sound: Authenticity,
Commercialization, and Country Music (Nashville, TN,
1998)
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C. Escott: Lost Highway: The True Story of Country Music
(Washington DC, 2003)
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M. Kosser: How Nashville Became Music City U.S.A.: 50
Years of Music Row(New York, 2006)
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P. B. Cox: The Garth Factor: The Career behind Country’s
Big Boom(New York, 2009)
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