2020-2021

corporate
NEW DAY. NEW ANSWERS.
overview INSPIRED BY CURIOSITY.
It’s hard to conceive that for more than a year the COVID-19 pandemic has wreaked havoc around the world.
Many of us have never lived through anything like the coronavirus, nor such an incredible amount of disruption
in our daily lives. From something as simple as taking a walk in the park or hosting a birthday party to broader
decisions like canceling large gatherings or working remotely, the way we make decisions vastly shifted. We are
reconsidering every decision and re-evaluating every necessity. Actions that were once subconscious instinctive
behavior are now calculated, cautious equations.
The same applies to business. Many of the insights that once drove critical business decisions no longer apply
as organizations adapt to an ever-changing new normal – including disruptions in critical supply chains, medical
supply shortages and workforce constraints.
Even though 2020 was full of surprises, we adjusted quickly to keep our employees safe – and focus on helping
our customers through a difficult time. Throughout the year, we stayed agile and kept our focus
on what’s important. We found ways to use data to fight the virus and create new strategies
to keep society moving forward.
Now, a new day is upon us, and, with it comes opportunity for new questions.
How does the new normal affect business? How do we make better decisions?
As we consult with government agencies, health care workers and supply chain
experts on their responses to the coronavirus, we see an intense need across
industries for more data and, more importantly, an increased demand to analyze
the data that is available.
To get new answers, we must stay creative and adaptive. At SAS, we know curiosity
is the catalyst for all acts of discovery. Our curiosity and passion for the problems our
customers are facing leads to knowledge and progress, and it drives our innovation.
Like most companies in the digital era, we’ve also taken steps to transform who we are and how we contribute
to our customers’ success. Even in the most difficult economic times, we’ve maintained that spirit of innova-
tion, constantly reimagining how analytics can improve the world. Last year, we continued to deliver on our
promise of a $1 billion investment into advancing AI technology, education and services. A significant part of
our annual revenue is reinvested into R&D to optimize the analytics life cycle for our customers.
But our innovation does not stop within our own technology boundaries. We’ve adapted to the demand
for analytics in the cloud by reimagining how we collaborate and integrate complementary technologies.
Last year, we acquired Boemska, whose technology will allow us to lower customer cost consumption in
the cloud. We have exciting plans for continued collaboration with our customers and partner community.
New partnerships allow us to help customers with lots of data minimize costs and increase compute
efficiencies with massively scalable data stores in the cloud. We are gaining significant momentum with
our strategic preferred cloud partner Microsoft, as evidenced by our latest release of SAS® Viya,® which is
cloud-native and offers deep integration with Microsoft Azure services.
SAS was built on innovation, and 2021 will be no different. We are accelerating innovation across all our
technologies to focus on solving our customers’ business problems. We remain dedicated to asking the
right questions to find better answers. And, all along the way, we maintain the belief that caring for our
people, our communities and our planet is simply the right thing to do to create a better, safer world.
Sincerely,
Jim Goodnight
CEO of SAS
from the ceo 3
 software revenue by industry
a look back at 2020 banking capital markets

$3 billion revenue
30% 2%
communications education
5% 2% corporate overview
2020 revenue influenced by:
energy & utilities government
• Analytics • Fraud 2% 17%
• Artificial Intelligence • Internet of Things

• Cloud • Risk health care insurance

5% 11%
6
• Financial Services New Day. New Answers.
Inspired by CURIOSITY
life sciences manufacturing
Continuous innovation and customer 8% 4%
commitment has propelled 45 years
of consecutive profitability for SAS. retail
4%
services
10%
New Day. New Answers.
To drive INNOVATION 10
analysts rank sas as a leader in: SAS is the only vendor named a leader
New Day. New Answers.
18
Artificial Intelligence • Machine Learning • Data Science • Advanced and Predictive in Gartner’s Magic Quadrant for Data
Analytics • Risk Management • Data Quality • Data Integration • Decisioning • Real-Time Science and Machine Learning Platforms United by COLLABORATION
Marketing • Multichannel Marketing • Customer Analytics • Fraud Detection and
for all eight years of publishing.
Anti-Money Laundering • Retail Analytics

26
New Day. New Answers.
total software revenue by region To improve our SOCIAL IMPACT
14%
ASIA PACIFIC
36%

32
New Day. New Answers.
EUROPE
MIDDLE EAST 27% 56% 91% Same world-class company
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In a world of untapped data, SAS sees
opportunity to inspire, improve and inno-
vate. When we apply our trusted analytics
and curious spirit to our world’s explosion
of data, better decisions are inevitable.
Innovation is certain. And our aspirations
for a better world become reality.
At our core, we’ve always been an organization of
problem solvers. Our courage to ask challenging
questions blended with our powerful technology is
an unbeatable combination. The past year has
forced us all to think differently, adjust constantly
and remain flexible. A lot has changed. But our
fearlessness to tackle problems of every size has
only intensified.
Our relentless questions pave a path to a better
understanding of the challenges our customers face.
This past year made clear that our software and
services help play a life-changing role in times of
uncertainty. Customers asked us how to optimize
critical hospital resources, better protect vulnerable
populations from the spread of COVID and reinvent
supply chain demand planning – and we’ve an-
inspired by swered confidently with the power of data, analytics,
curiosity
collaboration and curiosity. Now, we continue to
help reimagine business in a post-pandemic future,
giving everyone access to data and insights that can
s.
help propel us all forward.
er
Throughout this report, you’ll discover the impact of
sw
thinking bigger, better and braver with advanced
an
analytics. With more data than ever before and
w
some of the most difficult societal challenges we
ne
may ever see, inspiring innovation, empowering
positive change and making analytics accessible for
y.
da
all is critical. And that’s exactly what we’re here to do.
w
ne
transformation efforts.
Cloud computing plays a central role in our technolo-
gy road map. Not only does it help companies deal
with the sheer volume of data, it’s what customers
need to become more agile, scale to new challenges
and operate more efficiently. The latest release of our
cloud-native SAS Viya platform integrates the art of
decision making with the science of AI and advanced
analytics. It’s also empowering users across the
organization to harness the power of analytics – no
matter their skill level.
helping predict and
prepare forlikecovid-19
Organizations Hanesbrands, Mercy, Banco
Bradesco and Qualitas Insurance Company are
From supporting health care agencies on the front
pushing the boundaries of innovation with SAS Viya
lines of the pandemic outbreak to powering COVID-19
each day. The latest version of SAS Viya provides a
vaccine and treatment development, SAS has support-
seamless customer experience with Microsoft Azure, a
ed health and government organizations through every
phase of the pandemic, empowering them to make
lifesaving decisions. Working with hospitals such as
Fondazione Policlinico Universitario Agostino Gemelli
IRCCS, the Robert Koch Institute and the Cleveland
Clinic, we created forecasting platforms to predict
impact and optimize critical resources at the very
beginning of the outbreak.
Globally, governments used SAS epidemiology models,
situational awareness dashboards, economic forecast-
ing and contact tracing software to inform data-driven
policies and support citizens. We’ve helped officials
around the world understand the virus’ spread to
implement better public health guidelines and best
physically and financially protect those most in need.
And in the race to develop and distribute effective
vaccines, SAS clinical analysis software has helped
health and pharmaceutical organizations to digitally
curiosity 7
transform clinical research and improve the develop-
ment and safety of new pharmaceuticals, including
COVID-19 vaccines.
 the power of analytics to explore their
“If you had told me at the beginning of 2020 that before midyear, we would unanswered questions – no matter their
skill level. 
help reinvent supply chains, reimagine hospital resourcing and develop public
Organizations like Hanesbrands, Mercy,
dashboards for health agencies around the world – I would not have believed Banco Bradesco and Qualitas Insurance
you. But as the uncertainty of the year began to unfold and we were called on Company are pushing the boundaries
of innovation with SAS Viya each day.
by our customers to accomplish these and many other tasks, we did. We helped The latest version of SAS Viya provides
them weather the disruption, and now we’re helping them adapt, make better seamless integration and user experi-
ence with Microsoft Azure, a key step in
decisions and find new answers to keep us all moving forward.” our next phase of the SAS and Microsoft
 Bryan Harris, SAS Chief Technology Officer partnership announced last year. The
joint co-development efforts between
transforming emergency
SAS and Microsoft allows customers to preparedness to protect citizens
stand up and run SAS analytics in their Previously, when the Town of Cary, North Carolina, flooded after
cloud or SAS Cloud environments with heavy rains, it relied on citizens to share alerts to town staff who would
ease, give their users access to the latest manually process requests and dispatch appropriate personnel to
better decisions through digital transformation innovations and enhancements and respond to the issues. Now, SAS and Microsoft are helping the town
Everything we do at SAS is designed to empower better drugs are safe and effective for their intended use. centrally manage everything with tools move from reactive to proactive and ultimately predictive, creating a
decisions. By making better decisions, organizations can Through the partnership, the FDA will help modernize they are already familiar with. flood prediction solution recognized by Fast Company as a top Joint
differentiate themselves from competitors, improve lives drug regulatory programs and provide analytically driven Across the globe – in government, Venture on its annual World’s Most Innovative Companies list.
and even change the world. But it takes more than just data. drug manufacturing facility surveillance.  patient advocacy and medical research Cary strategically installed water level sensors along its stream basin
Businesses need powerful analytics and decisioning capa- Decisioning is rapidly becoming a must-have across – SAS Viya users are exploring the power and rain gauges at several town facilities. By using SAS Analytics for
bilities to turn data into actionable insight and support criti- industries, including retail and manufacturing. With the of analytics in finding answers to their IoT and Azure IoT services, staff can now visualize flooding events in
cal digital transformation efforts. This was especially critical disruption and uncertainty of the past year, retailers, toughest questions, transforming data real time. The town can better identify anomalies through the integra-
in 2020, as businesses globally faced unprecedented dis- consumer packaged goods companies and manufacturers into better decisions and helping build tion of weather forecasting data and real-time sensor data to deliver
ruption and uncertainty. Channeling our curiosity, we found desperately want to confidently answer their evolving a smarter and safer world. advanced warnings and predictions of flooding events in both Cary
innovative ways to democratize analytics, help customers questions. Through powerful analytic solutions and newly When we reflect on why we do what we and surrounding municipalities.
digitally transform, and move their businesses, industries formed partnerships, SAS is helping promote agile supply
and society forward. do, the answer is clear. With analytics,
chains, optimize production and help customers across we give people the power to make “we’re very fortunate to have
Companies are now faced with thousands of digital these industries drive their digital transformation efforts. strong relationships with
RECOGNIZED BY
better decisions. How can we best
decisions every day. Take an industry like government, for sas and microsoft because
Our advances in cloud computing also help drive swifter maximize business outcomes? How can
FAST COMPANY
they’re not just technology
example. In order to digitally transform and improve deci- decisions. Not only can our cloud technologies help we better plan for the future? How can vendors – they’re true

sioning, government agencies are better understanding
the importance of a solid analytics strategy. With bold digi-
curiosity 8
AS ONE OF THE
companies deal with the sheer volume of data, but they we better reach our key audiences? By partners who care about
the work we’re doing, and
also provide customers the tools to become nimbler, scale lighting the path from analytics to insight

curiosity 9
MOST INNOVATIVE
tal transformation initiatives in place, the US Food and Drug they understand our vision
to new challenges and operate more efficiently. The latest to action, we empower organizations to and the impact it has in cary
JOINT VENTURES
Administration (FDA) is turning to capabilities in natural release of SAS Viya integrates the art of decision making solve these questions and transform the and beyond.”
language processing, artificial intelligence and machine with the science of AI and advanced analytics. It’s also
OF 2021
impossible into the possible.
learning through the SAS Viya platform to ensure human Nicole Raimundo Coughlin,
empowering users across the organization to harness
Chief Information Officer,
Town of Cary