LinkedIn Sales Solutions Best Practices:

Expanding and narrowing your search to find the right prospects

Boolean Modifiers

Summary
LinkedIn Sales
Solutions allow you to
use Boolean search
modifiers as AND, OR,
NOT, quotes and
parentheses to adjust AND (narrow your search) sales AND director
your search results to If you would like to search for profiles “sales director”
that include two terms, you can “sales manager” AND “business
find the quantity and
separate those terms with the upper- to business”
quality of prospects you case word AND. However, you don’t “lead generation”
need. have to use AND — if you enter two sales prospecting
terms the search engine will assume
Tools to narrow search: there is an AND between them.
- AND, NOT, quotes,
search in title field only OR (expand your search) “Sales Operations” OR “Sales
If you would like to broaden your Ops”
Tools to expand search: search to find profiles that include one “Vice President” OR VP OR
- OR, search in the or more terms, you can separate “V.P.” OR SVP OR EVP
keyword field those terms with the upper-case word "account executive" OR "account
OR. OR is most often used to search exec" OR "account manager" OR
for alternate spellings or for terms that "sales executive" OR "sales
mean the same thing. manager" OR "sales
representative"

NOT (narrow your search) NOT director

Quick Tip If you would like to do a search but (Google OR Salesforce) NOT
Don’t underestimate want to exclude a particular term, type LinkedIn
that term with an upper-case NOT director NOT executive NOT VP
the power of NOT.
immediately before it . Your search NOT “Vice President”
Probably the least results will exclude any profile
used and least containing that term.
understood modifier is
NOT. A huge part of Quotes (narrow your search) “sales manager”
what you ARE looking If you would like to search for an exact “account representative”
for is what you are phrase or terms that include “sales operations manager”
punctuation, enclose the phrase in
NOT looking for. NOT
quotation marks. You can use these in
helps you pare down addition to other modifiers.
your search results by
excluding those you Parentheses marketing AND (B2B OR B2C)
know are not quality If you would like to do a complex advertising NOT (print OR
prospects or would not search you can combine terms and “business to consumer”)
likely be interested. modifiers. (VP OR “Vice President”) AND
“sales operations”

09262012 LSS Boolean