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How you can use in ation and de ation to your advantage and make the most
of it
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Published: March 18, 2021 11:00
Justin Varghese, Your Money Editor
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Given that global economies are facing tough times, now would be a good
time to revisit the concept of in ation and especially de ation, while looking
at how you can use them to your advantage.
ANALYSIS
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EXPLAINER
How much
WHEN DOES INFLATION HAPPEN? money can I
make investing in
Inflation happens when goods and services are in high demand, thus creating a drop UAE real estate?
in availability and being charged higher than usual. ere are a number of reasons
why supplies can decrease – it could be a natural disaster that can wipe out a food
crop, a housing boom can exhaust building supplies, and so on.
In ation is often seen as a big threat, but in reality, in ation can be good or
bad, depending on the reasons and level of in ation. In fact, a complete lack
of in ation can be quite bad for the economy.
In ation lowers your standard of living if your income doesn't keep pace with
rising prices. Most of the time, it rarely does. But if in ation is around 2 per
cent, then people buy things now before prices go up in the future. That can
spur economic growth.
Cost-Push In ation
Cost-push in ation is when prices rise as a result of rising costs of production
and raw materials.
In ation
Image Credit: Stock photo
Demand-Pull In ation
Demand-pull in ation is a type of in ation that occurs when aggregate
demand grows rapidly, outpacing aggregate supply.
When demand soars above supply, this leads to prices rising to increase profits.
Demand-pull inflation usually occurs when the economy is at almost full
employment levels.
• Negative real interest rates: If interest rates on savings accounts are lower
than the rate of in ation, then people who rely on interest from their savings
will be poorer.
• Cost of borrowing: High in ation may also lead to higher borrowing costs
for businesses and people needing loans and mortgages as nancial markets
protect themselves against rising prices and increase the cost of borrowing
on short and longer-term debt.
• Risks of wage in ation: High in ation can lead to more demands for a pay
hike as people look to protect their real incomes. This can lead to a rise in
labour costs and lower pro ts for businesses.
• Business uncertainty: High and volatile in ation is not good for business
con dence partly because they cannot be sure of what their costs and prices
are likely to be. This uncertainty might lead to a lower level of investment
spending.
BUSINESS COMPETITIVENESS
If one country has a much higher rate of inflation than others for a considerable
period of time, this will make its exports less price competitive in world markets.
These automatically rise in value along with in ation. If you're anxious about
in ation, you'll get peace of mind if you own some of these.
As a result, its prices don't rise and fall with other asset classes. That makes it
good for a diversi ed portfolio. That’s the main reason why you should invest
in gold.
Gold
Image Credit: Pexels
Despite the lack of con dence most people express about stocks, owning
some equities can be a very good way to combat in ation.
The basic premise of business success is that corporations will sell their
goods at increasing prices, which will lead to elevated revenues, earnings,
and inevitably, stock prices.
Products like oil, grains, and metals enjoy pricing power during periods of
in ation. The prices of these items tend to go up as opposed to, for example,
the price of a computer, which is subject to manufacturer and distributor
price adjustments.
• Invest in a home: When done for the right reasons, like buying a home to
live in, real estate is always a good investment. Problems occur when a
buyer's goal is to ip the property they just bought at a pro t.
So one of the major downside of de ation could be that it costs you your job.
If prices continue to decline, your employer may not be able to remain
pro table. To stay in business, there may be layoffs.
If de ation continues long enough, many more people will lose their jobs. As
the economy slows, companies go out of business. That’s what happened
during the Great Depression. Falling prices sent many rms into bankruptcy.
De ation is worse than in ation because interest rates can only be lowered to
zero. As businesses and people feel less wealthy, they spend less, reducing
demand further. Prices drop in response, giving companies less pro t.
Once people expect price declines, they delay purchases as long as possible.
They know the longer they wait, the lower the price will be. This further
decreases demand, causing businesses to slash prices even more. It is a
vicious, downward spiral.
But this is when a prolonged de ation comes into play. What we will go
through next is how as a consumer one can make the most of or take
advantage of de ation.
De ating de ation
Here are four ways to survive — and even thrive — in a de ationary economy.
. Grip on nances
. Seek opportunities
With unemployment rising, some advisers are raising that target to six to
nine months. Switching to a saver’s mind-set may be a challenge for some
spenders.
But for many people, the process is under way already. Consumers are being
more cautious as a result of the drop in the nancial markets and
heightened fears of a deep recession.
Tightening your wallet now actually can pay off later. For example, people
who spent less during the holiday season are likely to reap the bene ts of
sales in the start of the new year.
Grip on nances
Getting a rm grip on your nancial situation can help ease fears that rear up
when headlines turn unrelentingly bleak. An advice that nancial planners
frequently advise consumers is that – there’s not a lot that we can control,
but we can control what we spend.
Save for speci c nancial goals by setting up automated transfers from your
main bank account to a second account. Money in the second account can
be earmarked for speci c goals, such as college funds for your children, a
retirement nest or vacation money.
For example, in a deflationary economy, a computer that sells for $1,000 (Dh3,673.20)
today might carry a price tag of $990 (Dh3,636.47) next year. Or, if you buy a car for
$20,000 (Dh73,464) today, you might be able to buy a better car for $20,000 next year.
Ridding yourself of debt can go a long way toward alleviating your nancial
fears during a de ationary economy.
Speak to a nancial planner to ensure your nest egg will withstand the risks of in ation
Image Credit: Shutterstock
Seek opportunities: Consumers who have secure jobs, emergency funds set
aside and sound nancial plans may nd that a de ationary economy is a
great place to scoop up bargains. Falling prices already are creating
opportunities.
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