CIA 1: REPORT ON DATA VISUALIZATION

Subject – DAFM
Name: Younus Ahmed Register No: 2028206 Date: 21-07-2020

Objective of the survey – The main objective of this survey was to find out the
preferences in terms of the flavors , types and also to find out the age group of
people who consume ice cream the most and also to find out how satisfied they
were with the product.

Nominal data - Nominal data also known as categorical or qualitative data , is a

type of data that is used to label variables without providing any quantitative
value. It is the simplest form of a scale of measure. One of the most notable
features of nominal data is that it cannot be ordered and cannot be measured.

Example – Sex , Preferred type of ice cream , color etc.

PREFFERED FLAVOUR NO.OF CONSUMERS

Chocolate 21
Strawberry 6
Vanilla 8
Butterscotch 15
 Preffered Flavour of ice cream

Chocolate (42%)
Strawberry (12%)
Vanilla (16%)
Butterscotch (30%)

Interpretation – From the given data we can interpret that the flavor Chocolate is
more liked by the public . 21 people have liked the chocolate ice cream flavor. The
flavor Strawberry is least liked by the public.

Recommendations – As we can see from the pie chart that the flavor which
people love the most is Chocolate. Therefore we should increase the production of
Chocolate ice cream to increase more sales .

Preference on type of ice cream

TYPES OF ICE CREAM NUMBER OF CONSUMERS

Cone 23
Cup 12
Stick 15
 Prefrence On Type Of Ice Cream

Cone
Cup
Stick

Interpretation – From the above observation we can interpret that 23 people out
of 50 like eating their ice cream in cone and not on cup or stick .

Recommendations – From the above pie chart we can understand that ice cream
served in cone is more preferred by the public rather than cup and stick. The
production of cone ice creams should be more .

Ordinal Data - Ordinal data is a categorical, statistical data where the variables

have natural, ordered categories and the distances between the categories is not
known. They have a meaningful order but the intervals between them might not be
equal. They are Qualitative data .
Example – Socio economic status ( low income , middle income , high income),
Education level (High school , BS , MS , PhD )

Satisfactory level Number of people

Satisfied 27
Very satisfied 13
Not satisfied 4
Extremely unsatisfied 6

Satisfactory Level of customers

30

25
Number of Customers

20

15 satisfied

10

0
Satisfied Very Satisfied Not satisfied Extremely Unsatisfied
Satisfactory level

Interpretation – From the above data we can interpret that most of the public is
satisfied from the ice creams ( 27 +13 =40 ) . There are a very few people
( 4+6= 10 ) who are not satisfied.
Recommendations – There were only 10 people out of 50 who were not satisfied
with the ice cream. The reviews of these 10 people should be taken into
consideration and the necessary changes should be made to grow the business.

Interval data – Interval data is a type of data which is measured along a scale, in

which each point is placed at an equal distance (interval) from one another.
Interval data always take numerical values where the distance between two points
on the scale is standardised and equal.

Example – Age , Temperature (in Celsius or Fahrenheit), Mark grading, IQ test and
CGPA.

Age Number of people

0-10 8
10-20 13
20-30 17
30-40 7
40-50 3
50 and more 2
 HISTOGRAM of the age of people
18

16

14
Number of Customers

12

10
HISTOGRAM
8

0
0-10 10-20. 20-30 30-40 40-50 50 and more…
AGE

Interpretation – From the above data we can interpret that the highest number of
customers that consume ice cream lie between the age group of 20 – 30 years
( 17 people ).

Recommendations – People from the age group of 10-20 and 20-30 have
consumed the most ice cream and they are the audience that have to be targeted .

Ratio data - Ratio Data is defined as quantitative data, having the same properties
as interval data, with an equal and definitive ratio between each data and absolute
“zero” being treated as a point of origin. In other words, there can be no negative
numerical value in ratio data.

Example – the examples or ratio variables include Height , weight, money etc
Number of employees Increment
1 500
2 300
3 0
4 750
5 600
6 800
7 500
8 650
9 0
10 0
11 1000
12 900
13 400
14 1200
15 0
16 300
17 800
18 1100
19 700
20 0
 Increment recieved by the employees
12

10

8
Increment

6 Increment

0
0 5 10 15 20 25
Number 0f Employees

Interpretation – From the above data we can interpret the amount of increment
each employee has received . There are a few employees who have not received
any increment in their salaries which is marked by the 0 value.

Recommendations – Increment should be given to only those employees who

have performed well . Those who have not performed well have not got any
increment.