TEST CODE 02159010

SPEC 2018/02159010
CARIBBEAN EXAMINATIONS COUNCIL
CARRIBEAN ADVANCED PROFICIENCY EXAMINATION®

DIGITAL MEDIA

SPECIMEN PAPER

Unit 1 – Paper 01

1 hour 30 minutes

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

1. This test consists of 45 items. You will have 1 hour and 30 minutes to answer them after which
you will be locked out of the system.

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answer and decide which choice is best.

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next to the answer you have chosen.

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cancellation of your entire test.

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Copyright © 2018 Caribbean Examinations Council
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1. Which of the following BEST describes 5. Which of the following phrases BEST
the term ‘digital media’? describes ‘local content’?

(A) Social media content (A) Indigenous content

(B) Online broadcast medium (B) Content that is not imported
(C) Internet transmission data wired (C) Content for people in a certain
over limited network locality
(D) Electronic content that can be (D) Community owned and adapted
transmitted over a computer knowledge
network
6. In terms of involvement in the digital
2. Which of the following does NOT refer to revolution, the Caribbean Community can
new media? be characterized as

(A) Feature TV offers over the air (A) exporters of content

broadcast (B) users of local content
(B) Community participation around (C) creators of local content
media (D) mostly consumers of imported
(C) Democratization of the creation, content
publishing and distribution of
media tools 7. Which of the following is used for media
(D) On demand access to content delivery?
anytime, anywhere using any
digital device (A) Mobile phone
(B) Keyboard
3. Which of the following BEST describes (C) Printer
digital convergence? (D) Mouse

(A) A document domain 8. Which of the following is NOT a

(B) An interpersonal domain characteristic of digital media?
(C) A global system of computer
networks (A) Create connections.
(D) Consolidation of multiple (B) Create community.
communication technologies (C) Foster dynamic dialogue.
(D) Produce permanent records.
4. Which of the following phrases BEST
describes the term ‘Internet’? 9. Which of the following is a pitfall of digital
media?
(A) Global computer network
(B) Group of unconnected websites (A) Boosting of brand
(C) Locally designed connectivity (B) Encouraging too much follow up
(D) System of stand-alone computers (C) Creating ethical issues in
discovery
(D) Stabilizing the value of resources
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10. The source of intellectual property can be 14. Which of the following is a multimedia
traced to software tool?

(A) conferred authority (A) Eclipse

(B) creation of the mind (B) Audacity
(C) inherited liability (C) Microsoft Word
(D) shared effort (D) Google Chrome

11. Which of the following is MOST likely to 15. Which of the following are digital media
raise ethical issues associated with digital platforms?
media?
I. Satellite
(A) Playing a rented DVD II. Internet
(B) Sharing a personal video III. 3D art
production
(C) Stripping of a DRM protected (A) I and II only
track (B) I and III only
(D) Downloading a Linux distribution (C) II and III only
movie using BitTorrent (D) I, II and III

12. At which stage of the technology adoption 16. A ‘digital native’ is an individual who
life cycle are individuals more financially
stable, have a higher social status and well (A) uses technology without difficulty
educated. (B) repairs and maintains computers
and servers
(A) Early adoptors (C) was born before the existence of
(B) Early innovators digital technology
(C) Innovators (D) was born during the proliferation
(D) Early majority of digital technology

13. The open movement does NOT include 17. A ‘digital immigrant’ is an individual who
open
(A) has adopted digital technology in
(A) standards later life
(B) access movement (B) has moved away from digital
(C) source movement technology
(D) software initiative (C) was born before the existence of
digital technology
(D) applies the principles of software
development

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18. Which of the following BEST describes 22. Which of the following is NOT an element
the ‘digital media ecosystem’ concept? of an elevated pitch?

(A) An online library (A) Concise

(B) A government information service (B) Complete
(C) A business and corporate (C) Catchy
communications system (D) Clear
(D) Media based on human
communication and shared 23. Which of the following is NOT part of the
electronically digital media value chain?

19. Which of the following channels of (A) Single site service

communication does NOT belong to the (B) Content creation
digital age? (C) Content distribution
(D) Customer management
(A) Fax
(B) Blog 24. Which of the following is a common work
(C) Wiki arrangement for digital media
(D) Email practitioners?

20. Five persons are planning a presentation as (A) Virtual team

a group project for a course, but are staying (B) Office team
at different locations. They should use (C) Management team
(D) Administrative team
(A) a wiki
(B) a podcast 25. Globalization is a process where an
(C) live streaming increased proportion of
(D) a word processor
(A) computer networking takes place
21. John has applied for a job at a digital media (B) engagement takes place through
company. Which of the following does he social media
need to demonstrate in order to be (C) economic, social and cultural
successful? activities are carried out across
national borders
(A) Curiosity (D) economic, social and cultural
(B) Team spirit activities are carried out within a
(C) Innovation country
(D) Research skills

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26. Which of the following is a challenge in 30. Which of the following are key aspects of
the digital media industry? a project proposal?

(A) Piracy (A) Conclusion, reference

(B) Convergence (B) Apps, disks, computers
(C) Collaboration (C) Text messages, blogs, webpages
(D) Communication (D) Overview, target audience, budget

27. Which of the following is an example of 31. Which of the following sequences
debt funding? describes the creative process?

(A) Loan I. Develop

(B) Crowd funding II. Implement
(C) Venture capital III. Create
(D) Angel investment
(A) I II III
28. Which of the following are major players (B) II I III
in the digital media industry? (C) II III I
(D) III I II
(A) Content producers
(B) Information architects 32. At which stage in the creative process
(C) Content strategists would a person need to describe the issue
(D) Database adminsitrators to be solved?

(A) Ideation
29. Which of the following BEST describes (B) Analysis
the purpose of a project proposal? (C) Acceptance
(D) Implementation
(A) To provide the budget
(B) To introduce the team Which of the following is a tool for
33.
(C) To provide project data
generating ideas?
(D) To introduce the project
(A) Texting
(B) Mind Mapping
(C) Application development
(D) PowerPoint presentation

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Item 34 refers to the following diagram.

34. What type of implementation of the creative process does the diagram illustrate?

(A) Cyclic
(B) Linear
(C) Feedback
(D) Selection

35. Which of the following activities is 37. Which of the following tasks must be
missing from the group shown below? completed prior to the actual making of a
digital media product?
Creativity, innovation, concept
development (A) Production
(B) Fact finding
(A) Ideation (C) Preproduction
(B) Problem definition (D) Problem-solving
(C) Problem-solving
(D) Brainstorming 38. Which of the following is a tool that can be
used to edit photographs?
36. A writer has developed an outline for a
story and has decided to follow it through. (A) Pixlr
What is the next stage in the creative (B) Audacity
process that should be undertaken? (C) Movie Maker
(D) Storyboard Pro
(A) Ideation
(B) Selection
(C) Acceptance
(D) Implementation

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39. Brainstorming, scriptwriting and story- 41. How many sections are formed when
boarding are part of imaginary lines are drawn in relation to the
rule of thirds?
(A) ideation
(B) production (A) Three
(C) pre-production (B) Six
(D) implementation (C) Nine
(D) Twelve
Item 40 refers to the following diagram.
42. Which of the following groups consists of
elements of composition?

(A) Video and lighting

(B) Audio and composition
(C) Rule of thirds and lighting
(D) Rule of thirds and psychology of
colours

43. A teacher would like her students to recap

a particular lesson, ask questions, add
comments, add discussion points and post
any additional resources. Which digital
media tool is most suitable to complete this
task?

(A) A blog
(B) Instant messaging
(C) Audio recording
(D) Video conferencing
40. The diagram shown above is an illustration
of

(A) ideation
(B) scripting
(C) production
(D) preproduction

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44. The psychology of colours affects exactly 45. A couple is celebrating their fortieth
how the consumer feels about and views wedding anniversary. Which of the
content. Red is one of the primary following will BEST capture all aspects of
psychological colors. Which of the the years they spent together?
following is NOT a positive effect of this
colour? (A) Photograph and video story
(B) Video and audio story
(A) Strength (C) Audio and photography story
(B) Warmth (D) Audio, photograph and video
(C) Energy story
(D) Calmness

END OF TEST

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02159010/CAPE/SPEC 2018