FINAL PROJECT:

Presented by:
MAIRA ALEJANDRA TOVAR CUELLAR

July 2021

Teacher:
EMMANUEL KWOFIE
Institución Universitaria CEIPA Business School.
BE_N9_99786
ACTIVITY:

Course project: WRITING: As a business entrepreneur, you have a great business idea.
Now, think of the steps you would need to start your own company and how you are
planning to promote it, and present it to your teacher and classmates.

An entrepreneur is a person who has the ability to discover and identify some type of
entrepreneurship opportunity. Thus, based on this, it organizes a series of resources to
start a business. Broadly speaking, the profile of an entrepreneur is simple: he is a person
driven by an inner vision, that is, someone passionate and with enough creativity to
convince third parties of what is needed. This means that an entrepreneur is not someone
who dreams of getting rich or powerful, but someone who thinks that business tools are a
means of turning a vision of the world into reality.

My entrepreneur called "CAFÉ ALEJA" will be established in the city of Pitalito Huila,
whose objective is the purchase of special coffee to process into roasted and ground
coffee and its subsequent sale in different presentations in the Huila departmental
market. .

For the undertaking I will have to formulate a business plan that allows the identification
and quantification of the market, define the commercial strategy, the technical industrial
equipment, the processes and the resources; likewise, the financial viability and the
necessary resources, and finally define the business model to adopt that will allow me to
create and introduce my business in the market, to whom it is directed, how it will be sold
and how it will be achieved.

In managing the implementation, it is important to manage the average time of the

venture, cost management and especially the risk analysis, at that time the general risks I
faced were the economic situation, access to financing, the tax system and the market
access. . In this way, create strategies and concrete actions to face risks and thus avoid
them; mitigate the impact.

Starting my own entreprenurship will give me the possibility to enjoy some advantages
such as being my own boss, which means that I will enjoy greater freedom; that is, I
decide what to do, how and where, I will not have a schedule, but this carries a great
responsibility. I am solely responsible for my own success!

I will also work on what I want, I am happy and I feel fulfilled, being an entrepreneur, I
have the job of my dreams, that is my greatest motivation. I can also generate more
income. Although at the beginning of the new venture the financial one is complicated. I
will be able to meet new people and obtain greater personal satisfaction.

Some of the disadvantages of opening my own business will be, for example, that I will
have to work a little more, I will have to take all the risk of the project and carry out all the
pressure of the business.

In my opinion and in my experience, it is important to take into account when opening a

business aspects such as being clear about the objective and scope to be achieved, having
a well-established marketing strategy and having sufficient knowledge and advice on the
requirements to start a new business and the responsibilities that come with it.

The tips that allowed me to be successful in starting my own coffee business and brand
were, without a doubt, doing my best with the best attitude. To have control of expenses
and income, also to have quality control and to try to satisfy the needs of the clients and
above all to have a good work team.