September 10, 2020

AUTHOR: AZUCENA GOMEZ AUTHOR: SATYAM PRIYADARSHY, PHD

GLOBAL BUSINESS MANAGER HALLIBURTON TECHNOLOGY FELLOW FOR DATA
SCIENCE

Most major oil companies today have embarked on digitalization programs in response to the impact of
cumulative downturns in the industry that occurred in 2014 and 2020. But while the rest of the
industrial world is venturing toward digital transformation, the oil and gas sector is still slow in adopting
the next phase of digital journey beyond digitalization. The foundational pillars of digital transformation
are: Big Data Analytics, the emerging computing paradigm, real-time insights and actions, and
autonomous systems.

Big data analytics relies on data science to explore and expose inefficiencies in the oil and gas industry’s
workflows, processes, and operations. However, to maximize the value a well-thought out approach to
leverage data science is essential. There are several publications that talk about failure to derive value
from data science, Big Data and digital transformation. These failures are primarily due to incomplete
and inconsistent approach to addressing the use of data science in our industry. Over the last 6+ years,
Halliburton Landmark has successfully developed its data science approach and has been able to
demonstrate multi-million-dollar economic impacts across the oil-well life cycle.

WHY CHOOSE LANDMARK TO SUPPORT YOUR DATA SCIENCE NEEDS?

Our mission is to collaborate and engineer solutions to maximize the value of assets, and our data
science approach, where data is the asset, is true to this mission as well. Halliburton has 100+ years of
experience in the upstream oil and gas industry. By incorporating this industry experience with that of
our customers we can help you to maximize the value of your data assets. The Landmark business line
has developed solutions to manage data and information across the oil-well lifecycle. Our experience
with all possible petro-technical data (e.g., seismic, log, production, reservoir, real-time, etc.) and our
expertise that lies in the industry’s first Big Data and Data Science Center of Excellence has generated
significant value from 20+ data science engagements globally. Our approach is to generate value in a
phased manner, thus reducing any capital or operational costs associated with data-driven innovation
since most oil companies have multiple challenges with their data.

Our focus is to generate a proven economic value in each of the phases as measured by one or more of
the economic value metrics such as accuracy, NPV, cost savings, efficiency, etc. Here are some of the
examples of the proven economic value through data-driven innovation:

• NOC, Artificial Lift Failure Prediction: 4 million USD Cost Efficiency over the last five years in 60
wells during the proof of concept. Current solution deployed for 100 wells. Future Deployment
will be for Multiple Assets.
• In the Latin America region: 20 percent cost saving on Frac Pumps in just 15 days of operation
on an unconventional frac set.
• NOC in the Asia Pacific region: 40 percent decrease in NPT, NLP applied to DDRs. See
https://www.worldoil.com/magazine/2018/january-2018/features/digital-transformation-with-
smart-transform-methodology-one-noc-s-journey.
• Western Hemisphere: 113 wells interpreted in 40 minutes using the machine learning
algorithms provided with Assisted Lithology Interpretation, a DecisionSpace® 365 application.

True to our mission to maximize the value for our customers/partners, we pioneered the concept of
talent transformation for petrochemical professionals to learn and leverage big data and data science
skills in their daily jobs. We developed highly contextualized and customized masterclasses for our
industry professionals so the time to create value from lessons learned is minimal. We have transformed
500+ professionals in multiple companies through these masterclasses. We also pioneered and deliver
Executive Digital Seminars and Summits for our customers’ top leadership and managers. The focus of
these executive sessions is to reduce the digital divide that exists in companies. To help our customers
build business cases for data-driven innovation, we developed and deployed SmartDigital® workshops,
so all members of teams can speak the same language for digital transformation, data science, and areas
to focus on to generate value.
We deliver value in a phased manner, as it provides a smoother roadmap to operationalize, and
industrialize data science at scale in the organization, thus minimizing the impact of distracting events or
activities. For example, we deployed models on a Latin America region NOC, successfully coupling their
current data systems and third-party vendors.

Our contextualized and customized approach of building, testing, scaling, deploying, and maintaining
AI/ML models has proven successful, and has helped reduce capital expenditure, and lost time due to
inefficient and ineffective use of data.
OUR EXPERIENCE ACROSS THE OIL WELL LIFECYCLE

To learn how Halliburton Landmark’s mature, scalable data science models and our SmartDigital® co-
innovation service can work for your organization, request a demo.

TO LEARN MORE, CONTACT: https://www.Landmark.Solutions/.

Halliburton Landmark offers solutions to help you deliver on your business strategies. For questions, or to contact your
Landmark representative, visit us at: www.landmark.solutions © 2020 Halliburton. All Rights Reserved.