Register Number: ‘Question Paper Code: 123128105 Tims ia) » 29 » 13.4) » 14.) » 13.8) » KARPAGAM COLLEGE OF ENGINEERING (Autonomous) Coimbatore ~ 32 END SEMESTER EXAMINATIONS ~ DECEMBER 2012 12B105 - MANAGERIAL COMMUNICATION ee on b ae Max. Marks: 100 Answer ALL questions PART: A (10:2 = 20 marks) Define Communication. List out different types of communication, Write a short note on the Term’ Medium’. ‘What do you mean by public speaking? Define Negotiation Brief the term ‘Memo’. State the different types of* Interview’ Describe 5 ‘w’s and one “Hof report wri ‘What is meant by ‘Etiquette’? ‘What are the areas considered as legal areas in business communication? PART-B (6x12 = 60 marks) Briefly explain the various functions of communi (2) (OR) Discuss the advantages and disadvantages of oral commutation (12) Define Mass communication. Explain the modes of mass communication. (2) (oR) Explain the various principles of Effective communication, (2 ‘) What are the different functions of sales leter? Describe o {i) What are the advantages of sales letter? o (oR) Brief the following terms. i) Notice. @ ii) Minutes. @ i) Notification, @ iv) Agenda, @ lucidate the determinants of body language and paralanguage. a (OR) lucidate the steps involved in Negotiating process a2) Discuss the various components of the summer projet repor. ay (OR) Enumerate the steps involved in case analysis, 2) PART-C (1320 = 20 marks) ‘A German junior executive in a computer graphics company was unaware that he was making his team angry by seeming tobe better than they were, They saw him as self ‘aggrandizing and aggressive, Problem He was up fora promotion, but no one wanted to work with him, We had to identify whet ‘words and what attitudes were annoying people and why. eas sent