12B105 MANAGERIAL COMMUNICATION

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Course Objectives

 To provide a basic idea about the importance of Communication in the Business Field
 To learn about the flow of Communication and Types of Communication in an Organization
 To prepare and deliver Effective Oral and Written Communication
 To enhance and gain confidence and greater understanding of Communication
 To gain knowledge of the communication medias and its need in business

Course Outcomes
 Understand the communication skills and the usage of communication
 Use communication aids and apply the different forms of communication
 Understand the technology of communication in the modern workplace.
 Understand the reports and its formats
 Understand the methods of business communication and forms of records

UNIT I INTRODUCTION AND FOUNDATIONS OF COMMUNICATION 9

Communication – Meaning, Significance for Management – Role of Communication in Business – Forms of
Communication -- Choice of Vocabulary – Paragraph Writing- Dimensions and Functions of Non-Verbal
Communication – Personal Appearance – Body Language-Paralanguage – Environment

UNIT II COMMUNICATION PROCESS 9

Types and Media of Communication - Barriers of Communication and Overcoming Barriers – Principles for
Effective Communication- Communication in Organizational Settings – Internal and External Communication

UNIT III BUSINESS COMMUNICATION 9

Business Needs for Communication - Forms of Business Communication Planning – Writing and Consulting
Business Messages -Writing Routine and Good Will Messages – Writing Positive and Negative Messages-Writing
Business Letters – Writing Memos, Minutes and Agenda – Enquiry, Sales and Order Letter - Notice, Tenders –
Letter – Applications and Complaints

UNIT IV PERSONAL COMMUNICATION 9

– Use of Charts, Diagrams, Tables and Visual Audio aids for Communication – Listening – Process of Improving
Listening – Teams – Types – Dynamics-Improving Group Communication – Understanding Others and Self, Self
Concept – Interpersonal Perception – Feedback

UNIT V REPORT WRITING 9

Technical Reports – Formats of Reports – Project Proposal Writing – Project and Appraisal Report Writing –
Communication Challenges in Today’s work Place
Total: 45
TEXT BOOKS:

Year of
Sl.No. Author(s) Title of the Book Publisher
Publication
John M Penrose, Business Communication Cengage
1. Robert W Rasberry for Managers 2009
Learning
and Robert J Myers
Speaking and Writing for
2. Sounderaraj Francis Effective Business McMillan India 2008
Communication

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REFERENCE BOOKS:

Year of
Sl.No. Author(s) Title of the Book Publisher
Publication
Communication Skills for
1. Hargie O Williams Palgrave 2006
Effective Management
Lesikar V Raymond
Tata McGraw
2. and Business Communication 2008
Hill
Flately E Marie
3. Ramachandran K K Business Communication McMillan India 2009
Mohan Krishna Developing Communication
4. McGraw hill 2007
Banergee Meera Skills