Module Code: GSD 06101/ACT 06105/CST 06107 /SPT06106/ ITT06107

Module Name: Business Communication

Number of Credits: 12
Module Prerequisite: GST 05101

Sub-enabling outcomes

1. Explain concepts in business communication.

2. Describe four basic routes of communication in organisations.
3. Describe common barriers to effective communication in business contexts.
4. Appraise advantages of oral, written, and non-verbal communication in business
contexts.
5. Describe written correspondences in business contexts.
6. Describe spoken correspondences in business contexts
7. Organize business meetings and attend job interviews.
8. Give seminar presentations.

Methods of Delivery

The delivery methodologies include case study, practical problem solving, group discussion,
group presentation, tutorials and lectures.

Teaching and Learning Materials

• Books
• Handouts and Power Point Presentations
• Case Studies/Newspapers
• Online Resources

Required Readings

1. Bovee, C., and Thill, J.V. (2008). Business Communication Today. (9th Ed.). Pearson
Prentice Hall.
2. Ober, S. (2009) Business Communication (7th Ed.). Boston, MA: South-Western,
Cengage Learning.
3. Zakaria, M. T. (2009). Art of Business Communication. New Delhi: Commonwealth
PVT LTD.
4. Bovée, C. L.; Thill, J. V. & Chatterjee, A. (2020). Business Communication Today
(Global Ed.). London: Pearson.

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 5. Dan, O., and Dixon, L. D. (2002). Strategic Communication in Business and the
Professions. Houghton Mifflin Company.
6. Taylor, S. (2005). Communication for Business: A Practical Approach (4th Ed.).
England: Pearson.
7. Mohan, S. (2002). Business Correspondence and Report Writing: A practical approach
to business and technical communication. (3rd Ed.). New Delhi: Tata McGraw-Hill
Publishing Company Limited.
8. Roy, A. C., and Gwen, O. C. (2010). Guide to Business Etiquette. (2nd Ed.). London:
Prentice Hall.

Enabling Outcomes and Sub-Enabling Outcomes

S/N ENABLING OUTCOMES
1. Apply knowledge and skills of
English language to carry out
communicative tasks in
academic and professional
fields.
SUB-ENABLING OUTCOMES
1. Explain concepts in business communication
2. Describe four basic routes of communication in
organisations
3. Describe common barriers to effective
communication in business contexts.
4. Appraise advantages of oral, written, and non-
verbal communication in business contexts.
5. Describe written correspondences in business
contexts.
6. Describe spoken correspondences in business
contexts.
7. Organise business meetings and attend job
interviews
8. Give seminar presentations.

Sub-enabling Outcomes, Related Tasks, Assessment Criteria, Methods and Instruments

Sub-enabling Related Tasks Assessment Assessment Assessment
Outcomes Criteria Method(s) Instrument (s)
1. Explain Define what Business Assignments Assignment report/
concepts in business communication is oral presentation
business communication appropriately
communicatio is defined according
n to different
authors
Distinguish Business and
business social
communication communication
Test or semester Question papers and
from social are clearly
examination marking scheme
communication distinguished by
outlining their
features
Identify key Key objectives of
objectives of business
business communication
communication are correctly
identified

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2. Describe four Identify route of Four basic routes
basic routes of communication of
communicatio in business communication Assignments Assignment report
n in contexts are correctly /Oral presentation
organisations. identified
Illustrate each A diagram that
route of illustrate each
communication route is sketched Project report and
Project
in business oral presentation
contexts
Explain the Three functions
functions of each of each route are
route of provided
communication accordingly
Explain Advantages and
advantages and disadvantages of
disadvantages of each route are
each route of clearly outlined
communication
3. Describe Define a phrase A phrase barrier assignments Assignment
common ‘barrier to to effective reports/oral
barriers to effective communication is presentation
effective communication’ defined
communicatio appropriately
n in business Identify common Linguistic, social
contexts. barriers that fall physical,
under linguistic, organisational,
social, physical, and psychological
organisational, barriers are
and clearly identified
psychological to
effective
communication
4. Appraise Identify forms of Forms of oral Assignments Assignment reports/
advantages of oral communication oral presentation
oral, written, communication are correctly
and non-verbal in business identified
communicatio contexts.
n in business Assess the Critiques for
contexts. advantages of advantages of
oral oral
communication communication in
in business business contexts
contexts are provided
Identify forms of Forms of written
written communication
communication are correctly Question paper and
in business identified Test or semester marking scheme
contexts examination
Assess the Critiques for
advantages of advantages of
written written
communication communication in

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 in business business contexts
contexts are provided
Identify forms of Forms of non-
non-verbal verbal
communication communication
in business are correctly
contexts identified
Assess the Critiques for
advantages of advantages of
non-verbal non-verbal
communication communication in
in business business contexts
contexts. are provided
5. Describe Describe Principles of Assignments Assignment report
written principles of written and oral presentation
correspondenc written correspondences
es in business correspondences are described
contexts. in business
contexts.
Identify types of Types of business
business letters letters are Learning evidence
identified and oral presentation
Portfolio
describe three Three formats of
formats of business letters
business letters are described
accordingly
Write business A business letter
letters such like job
application letter
or letter of
acknowledgemen
t is properly Question paper and
written Marking Scheme
Describe a A format of a Test or semester
format of a memo is correctly examination
memo described
Write memos A memo with its
parts is correctly
written
Describe a A format of a
format of a notice is correctly
notice described
Write notices A notice is
written in its
correct format
Identify main Main parts of a
parts of a report report are
correctly
identified
Describe the The functions of
function of report business report
in business are described
settings.

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 Write a simple A simple report is
report correctly written
6. Describe Construct oral Wh-and Yes/No Practical/Demon Checklist and rating
spoken questions (Wh- questions are stration work scale
correspondenc and Yes/No) that orally constructed
es in business seek/confirm
contexts various
information
Respond to Oral questions Question papers and
questions (Wh- are appropriately Role play marking scheme
and Yes/No) responded
from customers Checklist and Rating
Test or semester
face to face or scale
examination
through
telephone
Role play
Practical/Demon
Identify Acceptable and
stration work
acceptable and unacceptable
unacceptable non-verbal cues
non-verbal cues are correctly
in public identified
speaking
Use appropriate Appropriate non-
non-verbal cues verbal cues are
in public applied in public
speaking speaking
7. Organize Identify meeting Items of meeting
business items; Notice, are clearly Assignment Assignment reports
meetings and Agenda, and identified
attend job minutes
interviews. Describe three Three types of
types of Agenda agenda are clearly
described Observation and Checklist and rating
Dramatize the A meeting is performance scale
way business appropriately
meeting is dramatized
conducted
Question paper and
Write minutes of Minutes of
Test or semester Marking scheme
meeting meeting are
correctly written examination

Identify the dos The dos and

and don’ts of two don’ts of two
orientations of orientations of
job interview job interview are
correctly
identified
8. Give seminar Identify the dos The dos and Assignment Assignment reports
presentations. and don’ts in don’ts are
presentation identified

Dramatize Presentations are Observation and Checklist and rating

presentations dramatized performance scale

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Module Facilitator: Dr. E. Mushi, office no 506 (Block A)