Course tittle: COMMUNICATION SKILLS

Description of the Course

Communication and Presentation skill enables learners to communicate better in their daily routines. It mainly deals with the
application of information and knowledge attained theoretically in real life situation. The content of the course cover all language
skills that is (speaking, listening, writing, reading, viewing, and representing) and considers communication from the communicator's
and the receiver's points of view. The result of this course can make learners better in their overall performance and enhance
competency level of the learners by making them more interactive in their life skills.

Purposes

 to convince students of the importance of effective communication in all walks of life.

 to provide an opportunity for students to apply their communication skills and abilities in a project that relates in some way to
their own lives and interests

Foundational Objectives

To develop interactive communication skill of learners and to provide help to the teachers so that both impart objective based
education.
 Specific Learning Objectives

This Course would make them able to:

 participate in describing and refining their skill in communication

 participate in defining tasks, products, and assessment and evaluation procedures
 participate in setting timelines
 Work independently.

Resources

 Academic discourse for Graduation level

 Teachers and community members
 Appropriate books, articles, videos, etc.
 Appropriate computer hardware and software
 Other, depending on individual projects

Course Content

Sr. NO Major Themes Sub Themes Activities

1 Introduction to communication and
communication skills
Types of Communication
2 Process of Communication
Presentation skills
 Encoding  Pre-Reading Activities
 Decoding  Definitions
 Interactive process  Daily Communication
 Based on communication and Channel,  Be a model
 Based on style and Purpose.  Framing types of communication
 The sender  Stop and start activity
 The message  Listen and act what your fellow says
 The medium activity
 The receiver
 Feedback.
7 C’s of communication  Document User Profiles
 Completeness  Writing precisely
 Conciseness  Summarizing a paragraph
 Clarity  Collecting courteous words

3 Delivering Presentation
Interpersonal and Intrapersonal
communication
4 Effective Content Presentation
Digital Presentation
5 Persuasive content communication
Principles of effective persuasion
6 Introduction to Communication Aristotle’s Model of communication, Modern Model of
Models
7 Basics of Communication
8 Mid Terms
9 Improving Written Communication
10 Professional Writing Skills
11 Formal Communication perspectives
 Correctness
 Consideration
 Courtesy
 Concreteness
 Speaking skill development,
 Delivery Modes,
 Key note addresses.
 Speaking communicatively,
 Formal,
 Non Formal communication
 Designing content (Power Point), .
 Audio Visual Aids
 Computer-generated Graphics
 Computer Presentations (MS Words)
 Delivery Modes of Presentation,
 Mediums of Presentation
 Ethics in communication,
 Developing Receptive Accuracy
communication.
The Transactional Model of communication
Writing official letters and application
 Ethos (Writing Credibility)
 Pathos (Emotionality production in text)
 Logos (Writing logically)
 Writing Curriculum Vitae and Resume
 Differentiating between CV and Resume
 Covering letter for CV
 Interview and its types
 Preparation of an interview
 Presenting oral assignment
 Presenting through direct method
 Enlist issues in Inter and intra
personal communication
 Bring out differences in inter and
intrapersonal skills.
 Daily usage of inter and intra
personal skills.
 Visual graphics
 Role of seven
 Using MS words utilities
 Generating digital text
 Interactive text writing
 Voice tone for content presentation
 Code of communication
 Principles of communication
 Silence zone creation
 Group activity dealing one with
many and many with one
 Letter format ( American and
British)
 Collect letter from Editors (Dawn)
 presenting reliable evidence
 “You” attitude instead of “I”
 Reasoning induction
Develop CV and Resume
 Mock Interview to a panel
 Full dress Rehearsal
  Do’s and Don’ts of an interview
12 Communicative Competency  Knowledge  Components of effective
 Sensitivity communication
 Skills  Implicit vs explicit communication
 Commitment
 Ethics
13 Oral Communication Patterns  Patterns of language  Phonology: Patterns of Sound
 The Power of Language  Transforming Phonemes into
Meaningful Units

14 Communicating Meaning through  Phonological patterns  Syntax: Word-Order Rules

words  Sapir-Whorf Hypothesis: Linguistic  Semantics: Rules of Meaning
Imprisonment
15 Listening Skills in Communication  Significance of Listening  Discriminating Speech Sounds:
 The Listening Process Comprehending Phonemes
 Speech Segmentation:
Comprehending Morphemes
Competent Critical Listening  Skepticism, True Belief, and Cynicism:  Probing, Supporting, and
Differences Understanding
 The Process of True Believing: Uncritical  Evaluating, Advising, Interpreting,
Listening and Content-Only

16 Final Term
Audiovisual Resources

 Examples of various types of technical writing

 Recorded speeches and guest speakers
 Internet
 Examples of visual, audio, multimedia aids

Students Learning Outcomes (SLO’s)

On successful completion of the course the student will be able to:

 develop accuracy and fluency both orally and in writing

 promote critical and independent thinking when listening and reading
 refine oral presentation skills
 develop an analytical and reflective attitude to language use
 develop clarity, cohesion and consistency in academic written work
 refine research and study skills
 analyse and explain current issues in the Pakistani environment with reference to the historical, social, cultural, political
and economic contexts
 analyse articles published in the journals with regard to context and approach to communication
Assessment

Activity Percentage %

Sessional Marks Classroom 05%

Discussion

Attendance 05%

Group 10%
Work/Presentation

20%

Mid Term Exams. 30%

Final Term Exams. 50%

Bibliography

Battle, D. E. (2012). Communication disorders in multicultural populations-E-book: Elsevier Health Sciences.

McCann, R. M., Honeycutt, J. M., & Keaton, S. A. (2010). Toward greater specificity in cultural value analyses: The interplay of
intrapersonal communication affect and cultural values in Japan, Thailand, and the United States. Journal of Intercultural
Communication Research, 39(3), 157-172.
McDonald, S., Code, C., & Togher, L. (2000). Communication disorders following traumatic brain injury: Psychology press.
Salmon, P., & Young, B. (2011). Creativity in clinical communication: from communication skills to skilled communication. Medical
education, 45(3), 217-226.
Sharifirad, G. R., Rezaeian, M., Jazini, A., & Etemadi, Z. S. (2012). Knowledge, attitude and performance of academic members
regarding effective communication skills in education. Journal of Education and Health Promotion, 1.

Walther, J. B., Van Der Heide, B., Tong, S. T., Carr, C. T., & Atkin, C. K. (2010). Effects of interpersonal goals on inadvertent
intrapersonal influence in computer-mediated communication. Human Communication Research, 36(3), 323-347.

Core Text(s):

A range of materials will be provided by the tutor

Additional Reading:

Key Journals:
Business newspapers and periodicals e.g. The Economist, Financial Times, Marketing Week
Academic journals e.g. International Business Review, Journal of Marketing Management
Key websites:
http://www.bbc.news.com
www.economist.com
http://guardian.co.uk
www.ft.com

Using English for Academic Purposes

A Guide for Students in Higher Education:
http://www.uefap.com/index.htm