Annexure ‘CD – 01’

UTTAR PRADESH

Course Title: Communication Skills - II L T S SW/ P TOTAL CREDIT

FW UNITS
2 0 0 2 0 3
Course Code: BC206

Credit Units: 3

Pre-requisites: NIL

Course Objectives: This course is aimed to equip students with effective written and employment communication. In this course, students will learn some
theoretical inputs into the difference between written and oral communication, the process of writing, its different types and strategies the correct format of
business documents, and cross cultural communication, persuasion and employment communication.
Course Contents/Syllabus:
Weightage %
Module I: Writing Process & Workplace Communication
 Writing process: Pre-writing, writing & post writing
 7Cs of Writing
 Selection of words
 Developing effective sentences
 Letters 25
 Notice
 Memo
 Circular
 Agenda
 Minutes of meeting
Module II: Reports & Proposals
 Significance of Reports
 Types of Reports: Oral, Written, Periodic/Routine, Special, Analytical, Informational, Formal, Non-formal
 Format of Report: Memo, Letter, Print, Manuscript
 Effective use of Visual Aids 15
 Purpose of Proposals
 Internal proposals
 External proposals
 Format of a proposal
Module III: Cross Cultural Communication
 Cross Cultural Communication: Meaning and Significance
 Definition of Culture
 Elements of culture
 Characteristics of culture
15
 Language and Meaning
 Language and Culture
 Culture and Context
 Assessing the Context
 Intercultural Communication in the Professional Context
Module IV: Persuasive Communication
 Definition of persuasion
 Language intensity, vividness and offensiveness
10
 Powerless language and persuasion
 Persuasion strategies: Implicit and explicit conclusions, Gain-framed vs. Loss-framed messages, Quantity
vs. Quality of argument, The use of evidence
Module V: Professional Etiquette
 Power Dressing
 Telephonic Manners/ Voice mail etiquette
 Business Salutation Etiquette 10
 Cubicle Etiquette
 Business Card Etiquette
 Different Cultural Etiquette & Protocol
Module VI: Career Skills 25
  Exploring career options
 Cover Letter
 Effective Résumé Writing
 Follow-up
Group Discussion
 Definition & Purpose
 Roles of participants in a group discussion
 Do’s and Don’ts of group discussion
Interviews
 Types of interview
 Preparation for interview
 Appearing in an interview
 Frequently asked questions

Course Learning Outcomes: Through participation in the course students will develop the following skills:
 Understand the nature, importance, and process of written communication.
 Develop grammatically correct business documents using appropriate business style.
 Communicate effectively with a culturally diverse audience.
 Apply appropriate strategies to persuade audience.
 Create effective Résumés, cover letter and follow-up messages.
 Participate in meeting, group discussion and interview effectively.
 Acquire and exhibit professional etiquette.
Pedagogy for Course Delivery:

 Classroom discussions
 Group Discussions
 Presentations
 Role play
Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%)

100% NA
Theory Assessment (L&T):

Continuous Assessment/Internal Assessment End Term

Examination
Components Quiz Assignment Group Presentation Group Discussion Attendance

Weightage (%) 10% 10% 15% 10% 5% 50%

Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating

Course Learning Understand the nature, Develop grammatically Communicate Apply Create effective Acquire and
Outcome importance, and process correct business effectively with a appropriate Résumés, cover exhibit
of written documents using culturally diverse strategies to letter and professional
communication. appropriate business style. audience. persuade follow-up etiquette.
Assessment type audience. messages.
Quizzes      
Assignment      
Group Presentation     
Group Discussion   

Textbook
Williams, K., Krizan, A. C., Logan, J. & Merrier, P. (2011) Business Communicating in Business 8th Ed. New Delhi: Cengage Learning.
Refrences
1. Murphy, Herta A., Herbert Hildebrandt, Jane Thomas (2008) Effective Business Communication 7th Ed. New Delhi: Tata McGraw Hill Education Private
Limited.
2. Lesikar, R. V., Flatley, M.E., Rentz, K. & Pande, N. (2013) Business communication 11th Ed. New Delhi: McGraw Hill.