COURSE OUTLINE

Course Name Business Communication Prepared

Course Code On
Credit Hours 3
Course Prereq. Oral Communication Revised
Code On
Course Type Core Course Elective
Program BBA
Semester
Instructor:
Course Description

This course provides students with an understanding of the communication process and the
principles underlying effective written business communications. It focuses on equipping
students with a basic know-how of communicating in English in the world of business and
enhances their competency in reading, writing business letters, drafting reports and proposals at
the workplace. Special attention is directed towards ensuring that students hone and demonstrate
practical skills, besides acquiring theoretical knowledge of the related subject.

Sr. No PG1 PG2 PG3 PG4 PG5

CLO1 Understand the importance of effective  

communication in a business setting.
CLO2 Write well-organized and effective business    
memos, letters, and reports.
CLO3 Accurately demonstrate knowledge and     
understanding of the content.
CLO4 Work effectively in a team to improve   
communication skills and to prepare and
present group projects.
CLO5 Become proficient and adept in concluding   
presentations appropriately and
professionally.

Teaching & Learning Methodology

 Lecture slides/ Handouts/ reading materials
 Case studies and their presentations
 Group discussions

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  Journal and Magazine articles

Textbook(s)
Herta A. Murphy 2008, Effective Business Communication, 7thEdition, Tata McGraw Hill

Reference Book(s)
1. Thill.B.,2013,Business Communication Today,12th edition.Prentice Hall
2. Marilyn L.Guffey, Mary Ellen. (2010). Essentials of Business Communication.  8th Edition.
Thomson Southwestern. 

Grading Policy
Assessment Instruments Percentage
Quizzes 15%
Assignments + project 20%
Mid Term Exam 25%
Final Exam 40%

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 BBA Program Goals

PG1 – Ethical consideration and behaviour

PLO 1: Inculcating ethical values and prosodical behaviour among students through community support programs and other related
activities.

PLO 2: Ensuring ethical considerations while making effective business decisions.

PG2- Analytical skills

PLO 3: Developing analytical skills by evaluating current and emerging business problems to enhance critical thinking of students.

PG3 – Communication and interpersonal skills

PLO 4: Enhancing business communication skills for self and professional development through class room teaching, co-curricular
and extra-curricular activities.

PLO 5: Developing interpersonal skills by preparing students to work in teams in diverse professional environment to better
understand and to respect the opinion of others.

PG4-Core business knowledge

PLO 6: Providing core knowledge in the field of management, marketing, finance, human resource, information technology, statistical
analysis, and research.

PLO 7: Imparting industry specific knowledge while bridging the gap between academia and industry.

PG5 – Technological skills

PLO 8: Illustrate knowledge and problem solving through technology based instructional design.

PLO 9: Instil among students the use of current technology through application of relevant and latest software across broad business
domains.

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Week-wise Course Outline

Activities (Critical Thinking) Learning

Week/ Contents
Session
1 Introduction to the course Contents:
Discussion of course outline
Introduction to communication
 Introduction of the Course
 Student introductions
 Pre-Semester-Test
 Evolution of communication
 Importance of communication
 What are employers looking for?
 (Qualities of Good Managers)
Case Studies, Role plays, Movie Clips, Objectives
Assignments, Research Papers, Addressed
Presentations
Class Activity 1: At the outset, they are
Discussion / Question Answer session familiarised with the course
Class Activity 2 objectives and expected
Pre- Semester-Test outcomes.
Students will be sensitized of
the applicability of course
offerings to their future
employment.
(CLO 1)

2 Process of Communication Class activity: To underscore the

 Introduction to Business Communication Discussion / Question Answer session importance of Business
 Communication cycle & its components Communication.
 Models and theories of communication
 Organizational communication (CLO 1, 2,4)


3 Formal Presentation Strategies Class activity: To orient students with

Discussion / Question Answer session on the the techniques of
techniques of formal presentations delivering an effective
formal presentation

4 Case study analysis Class Activity: To discuss, analyze and

Group presentations on case studies written by students

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 on various organizations will be delivered. write a case study of a local
 Business Case Study Writing organization.
Assignment#1
(CLO 1,2,3)

5 Types of Communication Class Activity: To orient students of the

 Verbal &Nonverbal Communication Discussion / Question Answer sessions various theoretical
 Major types and uses of Body Quiz #01 paradigms and modes of
Language. communication in the
 Different elements of Paralanguage. organizational settings.
 Sensory Communication (CLO1, 2, 4,5)
 7c’s of Communication
 Barriers of Communication

6 Culture Class Activity To highlight the impact of

cultural variances in
 Introduction to Culture Presentations on cultural differences communication
 Types of Cultures Quiz #02 (CLO 1, 2,4)
 Characteristics of Culture
 Intercultural Communication
 Organizational cultures
 High & Low Context Cultures
 National cultural variable
 Individual cultural variable

7 Organizational Correspondence Class Activity: To help prepare documents

Exercises on drafting the documents used for internal
 Notifications communication within an
 Emails organization.
 Memorandums (CLO1, 2,3,4)
8 Reports Class Activity: -Do-

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  Memorandum reports Exercises on drafting the documents (CLO1, 2,3,4)
 Report writing based on visuals Assignment#2
 Long Reports

9 Mid Terms

-Do-
10 Business Letters Class Activity:
Exercises on drafting the documents
 Inquiry Letter and reply to inquiry letter (CLO1, 2,3,4)
 Product inquiry, Reservations etc
 Order Letter and reply to order letters

11 & 12 Good & Bad-News Messages Class Activity: -Do-

Exercises on drafting the documents
 Credit letters and reply to credit letters Assignment#3 (CLO1, 2,3,4)
 Complaint letters and reply to Complaint
letters
 Claim Letters and reply to Claim Letters

13 Good & Bad-News Messages Class Activity: -Do-

Exercises on drafting the documents
 Refuse an order (CLO1, 2,3,4)
 Refuse credit facility
 Refuse inquires, requests, claims and

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 reservations

14 Business proposal Class Activity: To compose short internal

 Short internal Proposal Exercises on drafting short internal Proposal proposal used for
communication within an
organization.
(CLO1, 2,3,4)
15 Job Application Process Class Activity1: To help students draft resume
 Cover Letter  Preparing cover letter and resume and job application to
 Resume Preparations Quiz #03 successfully pitch themselves
in the market to their potential
employers successfully
(CLO1, 2,3,4)
16 Viva Voce/ Final Project Presentations (CLO1, 2,3,5)
17 Revision
18 Finals
Guidelines – Final Group Projects
Will be shared later